Ad network ValueClick got a significant boost from two major acquisitions last year, which gave the company the wherewithal to pay down a large chunk of debt. But beyond that, the still thriving display market is what continued to lift the Westlake Village, CA.-based company, as revenues jumped 31 percent to $152.9 million, the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging With Facebook Ads Buddy Media acquired social ads company Brighter Option at the end of February (AdExchanger Q&A) and already the newly-acquired company is part of a major product launch. Inside Facebook’s Brittany Darwell covers the new Facebook API-infused ad plaform dubbed “BuyBuddy”: […]
MediaMath has become the first demand side platform to spin off an agency from its core software business. With the creation of Kepler Group, the marketplace gets a new services provider for programmatic media buying – one that will work directly with high-touch brands. The new firm launches in the U.S. with nine clients, including […]
Pepsi’s new global campaign, “Live for Now,” is all about immediacy, or as its creators would have it, “the excitement of now.” So it seems fitting that the effort’s main digital ingredient is a cascade of recent Pepsi-themed tweets, brand-created content, and miscellaneous scraps of trending content. For now this interactive experience, known as Pepsi […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett, Hearst and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great White Private Exchange Canadian media companies CBC/Radio-Canada, Rogers Media and Shaw Media announced that they’ll partner on a private exchange for their non-guaranteed, display ad inventory. Known as CPAX – or Canadian Premium Audience Exchange for long – the new exchange will be […]
As advertisers increasingly turn to audience buying, social media, and other methods of aligning with content that allows them to bypass traditional publishers directly, those outlets need to find ways to maintain their relationship to readers and ad dollars. Last week, The New York Times Company unveiled new tools that support its online content by […]
Pure-play firms reign supreme in a new Forrester evaluation of attribution vendors, released this morning. After ranking eight vendors – a blend of specialized firms and large analytics companies with attribution on the menu – the researcher placed the one-note singers at the front of the choir. All five specialists – Visual iQ, Adometry, ClearSaleing, […]
Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines Programmatic Buying’s Effect On Building “The Stack” Momentum and Milestones AdExchanger.com: People think of Undertone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Talent The WSJ’s Ben Rooney reports on the emergence of companies looking to corral ‘big data’ and how there’s a shortage of big data worker bees let alone scientists. Admirably, Rooney provides his definition of ‘big data’ in the piece: “Big Data refers […]
At X+1’s Nextargeting Summit last Thursday, the advertising technology company produced a half-day long event that spoke to how the programmatic buying business is becoming an “enterprise” class challenge especially when you look at it from the big, brand marketer’s perspective. As part of the Summit’s “Process and Organization” track, Deloitte’s Ed See (who is […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Data, Big Funds In a November 2011 interview with AdExchanger, former Metamarkets CEO David Soloff described his company’s focus: “We deliver visibility into high volume, and high velocity datasets from data-heavy, platform businesses – and, in particular – online advertising which has these […]
Original online video has been the primary focus of this week’s NewFront, the series of events by AOL, Yahoo, Microsoft, Hulu under the umbrella of the annual presentation organized by Publicis Groupe’s Digitas for the past five years with an eye towards capturing marketers attention on behalf of interactive advertising. But the big question hanging […]
Last week, JWT announced it would rebrand its Minneapolis office to become part of Digitaria’s growing network. The Minneapolis outpost is a dedicated digital operation with clients including UnitedHealth Group. San Diego-based Digitaria was founded as a digital design firm in 1997 but has extended to website development, search, analytics, and even digital product invention […]
Vitrue offers one of a small handful of enterprise platforms geared to marketers’ social publishing needs. The six-year-old company says it’s making steady progress in tying social to various corners of the digital marketing dashboard, including analytics platforms, CRM, and mobile. CEO Reggie Bradford recently spoke with AdExchanger about this and other topics, such as […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. David Levy is co-founder of SocialVibe, a digital advertising technology company. Jerry Neumann posed a question on AdExchanger the other day that should strike a chord with anyone who works in media and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funds For Tags Tag management company BrightTag announced that it has raised $15 million in new financing. In addition to listing its venture partners, BrightTag stated in the release that it has “achieved 12x year-over-year growth in 2011 and is on pace to reach […]
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display media to clients including General Mills and Dish Latino. It has done so courtesy of a relationship with trading desk partner Accordant Media, which provides a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Spraying, Praying Putting the pedal to the metal in regards to the viewable impression, comScore has partnered with Pretarget on a new study which shows viewability matters, and other stuff, not so much. Audience buyers via RTB might be more discerning but for […]
The buildup around the online advertising “NewFront” presentations this week from Microsoft, Yahoo, Digitas and others are meant to appear similar to the annual TV upfront extravaganzas, AOL appeared to take the notion as seriously as possible. At a rented studio on Manhattan’s west side, the company unveiled a presentation that makes AOL’s content offerings […]
Yesterday TV and online ad platform DG announced the acquisition of semantic technology firm, Peer39. Read it. AdExchanger asked Ken Allen, who is Director, Head of Digital Media and Internet Advisory with Blackstone Advisory Partners, LP, his reaction to the deal and the opportunity with digital ad, targeting data. AdExchanger: What’s your take on DG’s […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Pre-IPO Facebook Stats Facebook has amended its S-1 registration statement with the SEC as it prepares to go public at some point in May according to the rumor mill. From the S-1, Zynga is even more important – including display: “In 2011 and […]
Ad Age’s Jason Del Rey covers the acquisition of semantic technology provider Peer39 today for $15.5 million by DG. Read it. And, read the DG release. According to Crunchbase, Peer39 had raised $27.4 million to-date. Ouch. In that a part of the acquisition is a stock-based earn-out, Peer39 could get some of that original investment […]
Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China iPinyou’s Demand-Side Platform Guaranteed Vs Non-Guaranteed Sourcing Display Supply Milestones Ahead AdExchanger: How has audience […]
“Ad Agents” is a column written by the agency-side of the digital media community. Alastair Cole, Head of Creative Services of Essence Digital, a global digital marketing agency based in London and New York. Do you like to be challenged? You should: problem-solving is human nature and our brains have evolved to reward us when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Brand Tools Brand advertising technology firm Moat announced today that it has raised $12 million in equity financing (the company raised $4.5 million previously) in a round led by Mayfield Fund. Mayfield’s Tim Chang joins the Moat board as the company says it […]
Little Rock, Ark.-based Acxiom is the original data management platform. The 42-year-old company has arguably done more than anyone to blend online and offline data sources – for instance by helping automakers compile leads from their own branded sites, car research sites, dealer walk-ins, and other sources. Customers in financial services, media, CPG, and tech, […]
