Last Thursday, Medialets announced that it would extend its mobile rich media capabilities from mobile apps to the mobile web. Read the release. PHD Mobile Director Sal Candela discussed mobile from his media agency vantage point including rich media needs across mobile app and web environments. AdExchanger.com: Has mobile finally “hit” at PHD? SC: I […]
Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City’s most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing And IT Unite CMOs and CIOs have slowly become friends over the past few years according a new article on Ad Age. As marketing is increasingly infused with big data and its technological requirements, CMOs and CIO have no choice but to come […]
Hagen Wenzek is the newly-appointed CTO of IPG‘s Mediabrands unit. He recently discussed his new role and technology strategy for the agency with AdExchanger.com. At a high level, how will your experience at IBM help you create strategy in your new role as Mediabrands’ CTO? HW: I was at IBM for 12 years and my […]
Scott Spencer is Product Management Director of Google’s DoubleClick Ad Exchange. He discussed the new “direct deals” feature of his company’s ad exchange, which was announced here and here yesterday. How is “direct deals” different than “private ad slots”? These really are two different models, which we think are complementary. With private ad units, which […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Megamobile Mobile ad network InMobi announced a near-Groupon-like fund raise as the company has received a $200 million investment from Softbank. According to the release, Softbank and InMobi with opportunities to will “explore global scale collaboration (…). It is also expected to generate further […]
Scott Olrich is CMO of Responsys, an email and cross-channel, digital marketing firm. The company recently announced its new display product here. Olrich discussed the product and the company’s overall strategy with AdExchanger.com. Why is Responsys moving into display advertising now? What is it that you are seeing that is causing you to add this […]
The ad tech startup factory is alive and pulsing in Silicon Valley! Yesterday, tech incubation company and fund, Y Combinator, produced its Ad Innovation Conference in Mountain View, California. 19 ad tech startups presented themselves in various stages of development. A few companies kept their presentation off-the-record, but most “opened the kimono” in 4-minute, company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Remnant Is My Remnant All Things D’s Peter Kafka reports that a new view on how to monetize remnant inventory may be percolating as an unholy collection of not-Google publishers may be looking to merge an element of their display strategies. Kafka writes, […]
Brad Bender is Director of Product Management for Display at Google. In an interview with AdExchanger.com, Bender recently touched on a few of the highlights from his presentation at the Citi Technology Conference on September 8 in New York City. AdExchanger.com: At the recent Citi tech conference, you were asked how Google would take the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Adds OneRiot Walmart announced that it is acquiring social ad targeting startup OneRiot which will become part of the WalmartLabs unit. On the company blog, WalmartLabs’ Anand Rajaraman writes about how the deal came together, “As our teams debated the finer points of […]
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Jay Wright, Yield Management Group Leader at Cars.com, provides his ideas. “The barriers from a premium publisher perspective are not really technological constraints. Naturally, sales channel conflict is a huge […]
With economic gyrations affecting stock markets and money supplies the world over, it is yet another excuse for marketers to go back to their recession playbook and consider, “What happens if things get worse from here and, during the next board meeting, the CFO challenges me to cut still more from my supposed, bloated marketing […]
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Benjamin Kneen, Interactive Media Manager at WebMD, provides his ideas. “Plenty! The first thing that comes to mind though is a robust toolset to manage data leakage. Cookies are lifeblood […]
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Vivek Shah, CEO of Ziff Davis, provides his ideas. “Publishers need to recognize that their audience data, when properly protected, mined and applied, can translate into a meaningful business. First, […]
Buy-side ad technology firms have been well-financed by the venture capital industry while the sell-side has been less so. AdExchanger.com wondered what opportunities remain for solutions providers looking to serve the premium publisher. We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor’s A Buyer Tremor Video announced that it’s latest capital raise of $37 million (with an overall total of $115 million) has just hit its checking account and it plans on going on a shopping spree. Analytics solutions appears to be of interest to […]
Omnicom Media Group (OMG) has announced that Josh Jacobs is the new President of Accuen, OMG’s answer to the agency trading desk trend that has swept through ad holding companies. Jacobs previous experience includes executive roles at Glam Media, where he was SVP of Ad Products and Marketing,, and Yahoo!, where he was VP & […]
Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]
The world of data-driven display media is not just about non-guaranteed, remnant media. It’s about guaranteed, too. Lowell Simpson, Chief Data Solutions Officer at GroupM media agency Mediacom, teamed with Yoav Arnstein of Legolas and discussed the world of data and online media – especially as it relates to brands – at last Thursday’s session […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Adds Local, Foodie Content Yesterday, Google added to its content portfolio as it acquired Zagat. Not only does Zagat provide a great brand but it gives Google (another) toehold in the local ad biz. On the Official Google blog, exec Marissa Mayer says […]
Yesterday, Travel Ad Network announced the hiring of a new CEO – Nan-Kirsten Forte, formerly of health information site WebMD. According to the release, in Forte’s 13 years of service at WebMD, “she was instrumental in growing WebMD’s consumer audience from less than 1 million to over 100 million monthly unique users and a market […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Billions Facebook has busted through the billion mark for 2012 as an “exclusive” from Reuters reveals FB’s revenues: “Facebook’s revenue doubled to $1.6 billion in 2011’s first half (…) underscoring its appeal to advertisers while it grapples with intensifying competition from the likes […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Bartz Carol Bartz is out. All Things D’s Kara Swisher was the first to break the news late yesterday as Chairman of the Board Roy Bostock and Yahoo! co-founder Jerry Yang apparently brought down the hammer on the Yahoo! CEO. Shortly after […]
Gannett announced last week it would expand their local advertising partnership with Yahoo! to all 19 of Gannett’s broadcasting division markets by February 2012. Read the release. Anthony Diaz, VP of Sales and Strategy for Gannett Broadcasting, discussed the announcement and Gannett’s local, digital ad strategy with AdExchanger.com. AdExchanger.com: What are some of the keys […]
Nicole Estebanell is VP/Group Director, Media at Publicis’ digital agency Digitas. Estebanell discussed data and social targeting’s impact on her agency’s client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we’re seeing it […]
