Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting iOS UDID If you want to use Apple’s UDID to target or track users through Apple devices, TechCrunch’s Kim Mai Cutler says the long-awaited deprecation through iOS (read Bob Walczak’s opinion last August on the UDID) has finally started. Cutler writes, “Two of […]
CEO Rajeev Goel is CEO of PubMatic, a sell-side platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Goel to discuss his company, his views on the space, and the state of PubMatic today. Click below or scroll for more: Effects Of Google-Admeld Is PubMatic An Exchange? The […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Updating Display Google is more clearly bubbling up the display opportunity for search marketers with a new update to AdWords. According to the Inside AdWords blog, in the weeks ahead, display is getting its own tab in the Adwords interface and will be “built […]
About four months after Google got the regulatory go-ahead for its estimated $400 million acquisition of supply platform Admeld, the search giant has unveiled the first phase of the two companies’ integration. Over the next few weeks, Google will be rolling out AdX Connect, which represents the full immersion of Admeld’s clients to the DoubleClick […]
At Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, SVP and GM of Digital Marketing, Brad Rencher discussed his company’s digital marketing initiatives (read Adobe’s Summit blog for new product announcements), the data-driven ad ecosystem and more with AdExchanger. AdExchanger: At a macro level, why do you think there are 4,000 people gathered […]
From Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, Viacom announced “Surround Sound,” which it says is its newest advertising offering extending audience buys from on-air to online through Viacom’s well-known, web properties for MTV, Nickelodeon, Comedy Central and more. To do this, Viacom will use AudienceManager – which was previously known as […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Al Silverstein is CEO of AudienceFuel, a publisher-to-publisher, house inventory trading platform. Everyone knows that online publishers rely on ad sales to turn a profit, but very few understand how difficult it is to actually manage […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring Across Following yesterday’s blog post, Convertro formally announced it’s entry into the cross-platform measurement race as it looks to leverage the company’s attribution skills. According to a press release, “Convertro provides a system to assess performance, and, for ad targeting purposes, incorporates demographic […]
Gurbaksh Chahal is CEO of RadiumOne, an online advertising technology company with a real-time social ad platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Chahal to discuss his company, his views on the space, and the state of RadiumOne today. Click below and scroll for more: Rumor […]
James Borow is CEO of Santa Monica-based GraphEffect, a social advertising platform focused on driving a customer’s paid, owned and earned media. The company recently announced an update to its core product, GraphEffect 2.0, which it says, “enables marketers to integrate their social advertising and conversational marketing initiatives…” Read the release. Click below or scroll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pixeling Investment Personalized retargeter myThings, which saw an investment of $6 million from Deutsche Telcom’s T-Venture in 2010 (AdExchanger Q&A), is adding a new telecom investor as Orange, Publicis and Iris Capital Management will leverage their very own investment fund to take part in […]
Tim McAtee, Research Director, IPG Media Labs, and Brian Monahan, Managing Partner, MAGNA Global Intelligence Practice, recently worked on research for the IAB Rising Stars ad units and the expansion of the IAB’s standard ad unit portfolio. Read the release, and see the units. Monahan and McAtee discussed large format, display advertising with AdExchanger including […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. Economic changes usually begin with whispers. You meet a client for coffee, and he tells you Q2 doesn’t look so good. Or […]
Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), “an extension of Advertising.com’s current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Adobe reported its fiscal first quarter earnings for 2012 (ended March 2, 2012) yesterday. The results met analyst expectations as the release stated: “Revenue in Q1 FY2012 was $1.045 billion, which included $9.6 million of revenue from the acquisition of Efficient Frontier […]
Amit Avner is CEO and Co-Founder of Taykey, an online advertising technology company focused on the social advertising space. Avner, who last spoke to AdExchanger in 2010, recently discussed industry trends and the latest with his company. Click below or scroll for more: Today’s Industry Trends Social And Success Metrics Clients & What Taykey Does […]
George John is CEO of Rocket Fuel, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with John to discuss his company, his views on the space, and the state of Rocket Fuel today. Click below or scroll down for more: RTB Impact On Display […]
Ronald Paul is CEO of QUISMA, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. AdExchanger: How do you define a performance marketing agency today? RP: Whereas performance marketing was once a single online marketing channel, with brands only paying for leads or sales generated via advertising on third party publishers’ sites, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exponential Sees $176 Mil In 2011 Revs It’s the next phase of the ad network model. Exponential Interactive, owners of Tribal Fusion – Firefly Video and Adotube – have moved into the IPO phase as the company as it looks to raise funds in […]
“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. In order for audience-based buying to move forward, digital advertisers need to break free from the offline media shackles that come with demographic buying. Audience-based buying is […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AMY Update On The Microsoft Advertising blog, Senior Director, Display Marketplaces Daniel Sheinberg says the Aol-Microsoft-Yahoo! (AMY, YAM, MYA – you decide) agreement to sell each other’s non-guaranteed display inventory is now “live.” Sheinberg writes, “Starting this week, the Microsoft Media Network, AOL’s Advertising.com […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad […]
Publisher ad server. Advertiser ad server. Does it really matter any more? As ad servers on both sides of the digital media aisle look to buy and sell, ad serving capabilities would, in theory, appear to be on the verge of merging – especially as demand-side platforms, sell-side platforms and exchanges take over the delivery […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX “For Sale” Rumor On All Things D, Kara Swisher’s sources are telling her a sale of Right Media Exchange may be imminent. Swisher writes, “The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology ‘stack,’ including the Right Media […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the second of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. You can read Part I here. In the first part of this series, I highlighted the common industry definitions of “Private […]
Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.” Read the release. Co-Founders Changfeng Weng and Jennifer Lum, whose mobile ad experience includes Apple iAd, Quattro Wireless, Nokia, Enpocket […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Fighting Jeff Roberts covers the patent Yahoo!’s patent lawsuit on paidContent and breaks out the 10 patents here. Meanwhile, patent fight broke out into the blogosphere yesterday – mostly against Yahoo!. VC Fred Wilson said, “I am not writing this in defense of […]
The Apple product development machine continues to produce new instrumentation for the hungry, digital hoards as last week’s announcement of its third-generation iPad appeared as anticipated as any of its iPad predecessors. Though not revolutionary given the presence of the first two, the new iPad may present unique opportunity to various parts of the digital […]
