Brad Rencher is SVP and GM, Omniture Business Unit, Adobe. On Tuesday, he discussed his company’s acquisition of Auditude, data-driven marketing, and the Adobe strategy ahead. Click below or scoll for more: Why Buy Auditude? Other Acquisition Possibilities On Merging The Creative Of Adobe, Data Of Omniture Ad Networks And Exchanges AdExchanger.com: What were some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Growth Aol released its Q3 2010 earnings and results appeared decent, but still not quite the clear turnaround Aol is striving for – yet. Display showed 14% growth with the inclusion of display placements from HuffPo and TechCrunch. Without those two, “pro […]
Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding To The Long Tail Not to be left out of yesterday’s M&A party, Adknowledge has added another arrow to its performance media quiver as the company announced it has acquired Facebook ad platform company Toronto-based Ad Parlor. AdParlor says in the press release […]
Michael Katz is CEO of interclick, an online advertising technology company that was acquired yesterday by Yahoo!. Read the release. Katz shared a few thoughts on the transaction with AdExchanger.com. AdExchanger.com: Why sell now? MK: This is about accelerating our roadmap. We believe in the tremendous opportunity to benefit from each other’s core strengths. For […]
Steve Fletcher, managing director at boutique investment bank GCA Savvian, helped broker the Yahoo!/interclick deal and was lead financial adviser to interclick. Fletcher discussed the transaction and its particulars. AdExchanger.com: What are some of the key challenges of bringing together two public companies like Yahoo! and interclick? SF: It’s always difficult to combine two public […]
Today, in spite of no CEO and rumors swirling that it will be acquired, Yahoo! acquired interclick, an advertising network which has focused on evolving its business to take advantage of the data-driven advertising space. Total cost of the deal is $270 million – all cash. Read the release. Click below for a selection of […]
Greg Coleman is President of Criteo, a personalized advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Coleman to discuss his company, his views on the space, and the state of Criteo today. AdExchanger.com: How would you summarize your experience at Criteo since you arrived […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not An Ad Exchange In an opinion piece on ClickZ, Adnetik CEO Ed Montes argues that there are no true advertising exchanges in the sense that they mirror information symmetry between buy and sell sides of financial markets, for example. “…One can question […]
Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident. My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia. As he was putting his campaign together he priced out how much […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Last week, executives in the digital ad ecosystem provided their thoughts about online behavioral advertising and, specifically, “If a consumer asked you ‘Why is tracking good?’, what would you say?” Read it. Today, TRAFFIQ Chief Product Officer Eric Picard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Talent Gap If there’s one thing all companies have in common in the digital ad ecosystem, it’s the pain around hiring. In an article in The New York Times’ Tanzina Vega explores the shortage: “A talent gap is growing between the skills […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revenues Up, Budgets In Limbo Ad Age’s Laurel Wentz reports agency holding company Havas reported its third quarter financial results for 2011 and said revenues grew by 5% year-over-year to $541.8 million. But that doesn’t mean there aren’t dark clouds on the horizon for […]
Among several presentations from last week’s Association of National Advertisers that were particularly relevant to the data-driven, digital ad ecosystem, Adobe marketing SVP Ann Lewnes’ (see bio) presentation stood out as she said simply, “Marketing is the new finance” and described how important data is to driving her company’s marketing. Of course, there are selfish […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. David Kenny Reloads Who thought David Kenny would be out of Akamai after a year? OK, put your hands down. The former Digitas CEO and now former president of Akamai is ready for his next challenge as he’s quoted in an Akamai release, “While […]
At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Selling Stakes From India, news outlet VCCirlce says that Yahoo! has sold its stakes in two ad tech firms: Consim Info – a company specializing in matrimonial classifieds sites and a real estate portal; and Tyroo, an online ad network. Yahoo gained $20 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Cards Target Ads Credit card companies want to get into the data-driven ad game as The Wall Street Journal’s Emily Steel looks at recent efforts by Visa and MasterCard to leverage buying data the companies see everyday. There are even patent applications in […]
Rob Norman is CEO of of North American operations for GroupM, the parent organization for WPP Group media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare. Norman sat down with AdExchanger.com during last weekend’s Association of National Advertisers annual meeting in Scottsdale, Arizona. AdExchanger.com: What is happening with the brand marketer and their digital strategy today in […]
Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]
Yesterday’s most highly-anticipated presentation of the day came and went like a dusty, desert breeze as Facebook COO Sheryl Sandberg offered what amounted to a sales pitch at the Association of National Advertisers (ANA) annual meeting in Scottsdale, Arizona. It appeared Facebook and Sandberg didn’t understand the audience: leading brand marketers from around the globe […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Good Times The “News” vertical saw benefits from online display last quarter according to the New York Times. On the earnings call with Wall Street, Times CEO Janet Robinson said, “Breaking down the News Media Group into its component properties at The Times […]
