This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ad Data Space Data exchange, data management platform and now BlueKai is looking to define a new space – the Data Activation System (DAS). The release explains, “Data Activation spans not only banners, but includes site optimization, CRM, email marketing and other possible […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. When the “Four P’s of Marketing” were first developed by E. Jerome […]
Facebook is gradually opening up to third party ad vendors, including ad tracking companies. Its list of certified tracking partners includes Atlas, Mediamind and Pointroll. Until today, none of them was exclusively focused on the burgeoning niche of attribution management. That changes with the certification of pure play Adometry’s tags for the Facebook platform. Customers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Estimating Display ThinkEquity analyst Ronald Josey offers his thoughts on Thursday’s Q2 2012 earnings release by Google. He tells investors about “display and new products: We believe YouTube and Google’s AdExchange continue to take share of the overall display market and we currently project […]
Yahoo followed yesterday’s big news that Google product veteran Marissa Mayer was its new CEO with a Q2 earnings report consisting of small, barely-better-than-flat revenue and profit gains. Read the release. Display revenue was $473 million (excluding traffic acquisition costs), representing a 1 percent increase over Q2 2011. To put that number in context, in […]
Social popularity metrics are losing fans on the client side, suggests a new survey of Association of National Advertisers members. In its “Digital/Social Media Survey” of 224 client-side marketers, the ANA notes “Facebook ‘likes’ or Twitter ‘re-tweets’ fell to the bottom of the list” of preferred metrics, with just 30 percent and 39 percent of […]
Late last week Facebook released Premium Ad inventory to its self-serve and Ads API channels. By doing so, it intends to relieve the burden of selling these ad types solely from its direct sales force and make them more widely available. But the eventual impact of the move could be more complicated. For instance, from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great Expectations In his note to investors, J.P. Morgan analyst Doug Anmuth breaks down the hiring of Googler Marissa Mayer as CEO. He writes, “We believe Mayer’s background as one of Google’s earliest engineers and her experience overseeing key products suggests the company will […]
Having lost its display dominance last year to Google and Facebook, Yahoo has turned to high-profile Google veteran Marissa Mayer to help reverse the company’s decline. Read the release. In making the choice, Yahoo has decided to replace widely respected digital ad sales veteran Ross Levinsohn, who had been serving as CEO on an interim […]
Now that NBC Universal has bought back the remaining half of MSNBC.com from former joint venture partner Microsoft, executives say that much of the decision-making and focus of the site’s ad sales will remain in place. It’s worth stating, for perhaps what is soon to be the last time, that MSNBC.com the website bore little […]
Having come a long way from its mobile video days, Waltham, Massachussetts-based Nexage appears ready for the next stage of its real-time bidding (RTB), mobile ad exchange strategy given the recent round of investment led by telecom SingTel’s venture group, SingTel Innov8. Though Nexage CEO Ernie Cormier cautions the investment is financial versus strategic and […]
Targeting cross-channel effectively remains one of marketing’s great challenges. Last week, The Weather Channel (TWC) announced the results of a new study created in partnership with TWC’s client Hallmark which showed cross-channel progress. The four channels – or platforms – identified include television, weather.com, mobile and the tablet. According to the press release, results showed, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clicks Matter And Don’t A new study from Jumptap finds that clickthrough rate is not necessarily an indicator of good or bad performance. From the release: “Jumptap compared data from 10 major gaming advertisers in May and found that a campaign could have a […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network. Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Tech M&A Investment banker David Clark discusses ad tech trends in a Jordan Edmiston ‘Client Briefing’. He draws a distinction between marketing tech and ad tech, and writes, “Equally interesting to observe are the new ‘industry’ participants from outside the ad tech sector […]
The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]
Carriers, devices and regulation – mobile targeting today can be a speed bump for marketers and publishers who drive to address or create scalable audiences. Placed founder and CEO David Shim believes understanding location data is the key to mobile targeting and Placed’s analytics will help open it up as location becomes the new web […]
Japan-based, agency holding company giant Dentsu has agreed to buy UK holding company competitor giant, Aegis, in a transaction valued at $4.9 billion (£3.2bn). The Guardian writes: “The importance of the deal to Dentsu can be seen in the sale multiple, which at 12 times earnings before interest, tax, depreciation and amortisation is more akin […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ning Gets Glammed Almost a year after women’s lifestyle blog network Glam Media bought white label social network tool Ning, the two are fully integrating. Techcrunch’s Anthony Ha reports that the benefits will be immediately felt by the social net communities created with Ning, […]
Over the past two years, blog network Say Media has attempted to evolve from its origins as an ad network into something resembling a traditional media company. It has developed broad content brands like the female-focused XOJane and bought others, such as the generalist digital tech news site ReadWriteWeb. For those properties in its immediate portfolio, […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ronald Paul, CEO at Quisma, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. When working in online advertising, if you try and evaluate individual channels […]
As AKQA’s media team stares into the maw of WPP and its Xaxis audience buying unit, what does it see there? Scott Symonds, Managing Director of AKQA Media, is certainly aware of Xaxis’s reputation as the most controlling of the holding company trading desks – an entity that has been known to force its solution […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google, FTC Search For Settlement Google and the Federal Trade Commission are said to be hammering out an acceptable fine so they can end their dispute over whether the search giant misrepresented its privacy practices to consumers, the WSJ’s Julia Angwin reports. “The amount […]
It’s been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company. In that time, Knoll has tried to emphasize the company’s focus more on anticipating problems for ad placement, rather than reporting back on whether a campaign was successful or not. In the meantime, the […]
In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant. Simultaneously the company has rolled out two products: AIM Audience Index and AIM Brand Network. The former is a lookalike finder for audience buying, ranking users by “positive and negative relevancy” […]
Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]
Describing itself as a Facebook Performance Advertising company, Nanigans has placed its future squarely on the results it can drive through the Facebook Ads API. Though Nanigans CEO and co-founder Ric Calvillo has collegiate ties to the founders of online game kingpin Zynga, he hails from the enterprise software business – not media. As he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping the Yahoo Genome Goodbye Interclick, hello Genome. Yahoo has gone live with its integrated audience buying offering spawned from the purchase of Interclick late last year. The audience marketplace will bring to bear a range of first and third party data including Yahoo […]
