Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online GRP Momentum Aol is looking to satisfy brand marketers who want their GRP offline – and online, too. In a press release, Aol announced that it “will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how […]
Jerry Neumann is a partner in Neu Venture Capital, a New York City-based seed-stage investor group with investments in 33Across, Metamarkets, PerformLine, The Trade Desk, Optim.al, Media Armor, and Yieldbot among others. Jokes all start with one of a few stock set-ups. “A man walked into a bar.” But the punchlines are all different. VC […]
Vivaki’s Nerve Center may have been the brainchild of Curt Hecht, but Kurt Unkel has done as much as anyone to help make it a reality. Unkel, who has worked for Hecht for more than a decade, will now run Publicis’s automated media buying unit as president in the wake of his boss’s departure for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real World Bidding Trading desk Accordant Media says that on behalf of marketers it’s taking its real-time bidding for display offering to new heights by adding “real world bidding” capabilities to its platform. The release explains, “Accordant can set specific creative messages and bidding […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind, 24/7 Deal On ClickZ, Susan Kuchinskas reports that WPP’s 24/7 and MediaMind have inked a new partnership which could mean convergence is ever-closer as data-driven, addressable media comes to TV. Kuchinskas quotes DG MediaMind SVP Andrew Bloom who “said that MediaMind and 24/7 […]
Google’s average click costs slipped further in the first quarter (see the release), continuing a decline that has pleased advertisers and alarmed some investors. Aggregate paid clicks, including both on Google’s sites and its network partners, grew 39 percent over Q1 2011 and 7 percent over the previous quarter. As it did, average cost-per-click fell […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In-Store Ad Network Digital-out-of-home ad network for your mobile phone? PointInside calls it a private mobile ad network – nSide – and it rides inside a retailer app – another, potential “showrooming” weapon for offline retailers. GigaOm’s Ryan Kim explains, nSide technology enables “users […]
Today, MDC Partners’ The Media Kitchen hosted its 5th Annual Digital Media Venture Capital Conference in New York City. In advance of the event, The Media Kitchen/kbs+p’s venture empresario, Darren Herman, outlined the agenda on his personal blog here. Leading off, ubiquitous banker-about-town and LUMA Partners’ Terence Kawaja provided three things that gets him jazzed […]
“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. Everyone who works in our industry has been in this situation before; you get a call from the client/agency/boss that they want your big ideas. And let […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Re-Org On All Things D, Kara Swisher shares a new memo sent by Yahoo! CEO Scott Thompson to Yahoos worldwide. The company’s being grouped into three silos – Consumer, Regions and Technology. Read it. Even Right Media Exchange makes an appearance in the […]
Considering that it’s preparing for what may be the most hugely anticipated IPO in a decade, Facebook shook off its “quiet period” shackles and announced the acquisition of photo-sharing application Instagram for $1 billion. CEO Mark Zuckerberg said from his Facebook profile: “This is an important milestone for Facebook because it’s the first time we’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $1 Billion In Cash “Hey look at you, Aol. Flush with $1 billion in cash… Gonna buy something?” Yesterday, Aol’s cash balance just got a whole lot fatter (and so did the company’s stock) as Aol announced the sale of “800 patents related to […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Rob Schmults, SVP Strategic Partnerships, Intent Media, an online ad platform for ecommerce publishers. “Intent Marketing” – matching offers (and a little later in history, ads) to the […]
It is with great pleasure that I’d like to announce Zach Rodgers as the new Managing Editor of AdExchanger. Zach hails from Incisive Media’s ClickZ, a top trade publication in the space, where he was also Managing Editor. I couldn’t ask for better as Zach’s experience, skills and integrity are a perfect fit for AdExchanger. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Evaluating Ad Tech Sensing a need on the client and agency sides to crowdsource opinion on the latest digital tech, MediaPost’s Laurie Sullivan covers the creation of the DMR Index (see the site), which Sullivan writes “will help to connect clients with the best […]
Oren Netzer is CEO of DoubleVerify, an ad verification company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Netzer last month to discuss his company, his views on the space, and the state of DoubleVerify today. Click below or scroll for more: Positioning And Ad Verification What Pre-Bid […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Huffington Ascending Aol The New York Times’ Brian Stetler says that Huffington Post growth is changing the strategy and direct report structure of the company as it looks to return to startup mentality according to Huff Po’s Arianna Huffington. The Times’s Stetler writes, “The […]
The U.S. has had 26 straight months of job creation, the stock market has held on to the 13,000 point for a few weeks and expectations for the coming TV upfront season are practically exuberant. That said, unemployment is high, the economic recovery is anemic, the housing market is still in the doldrums and the […]
Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Layoffs Yahoo! CEO Scott Thompson has begun to cut costs in a big way as The Wall Street Journal reports layoffs yesterday of 2,000 of the company’s 14,000 person workforce. Yahoo! sales exec Jim Heckman cites audience buying as his company’s salvation. He […]
Mark Miller is SVP and CRM Practice Lead at Publicis agency Digitas. Miller is also the author of two recent articles: “The Three Tenets Of New CRM” and “Three Steps To Dealing With Data Paralysis.” He recently discussed the world of Customer Relationship Management (CRM) and its implications for audience buying with AdExchanger. AdExchanger: Does […]
The talk of the agency business the last few years has been “tear down the silos.” That has usually meant putting digital media buying at the center of a hub that can be tapped for more traditional disciplines like TV, print and out-of-home. In a sense, GroupM, WPP’s media unit, has served that function. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Private Exchanges OpenX has announced a deal with mobile device manufacturer Samsung to supply the company with a mobile, private ad exchange infrastructure called “the Samsung AdHub Market, Powered by OpenX.” It’s scheduled to launch in the second-half 2012. The real-time biddable exchange “enables […]
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RareCrowds TRAFFIQ’s Chief Product Officer Eric Picard has taken the reigns on a new company as TRAFFIQ will segment its digital advertising workflow business led by Lori Goldberg and spin out an emerging opportunity that Picard sees around brand media buying execution at-scale. The […]
Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd Amps Rev Share Apple is raising its revenue share for developers on the iAd mobile ad network. Apple Insider notes that the increase is an improvement of 10% for developers – now 70%. Considering the cash hordes of Apple, it will be interesting […]
