Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think switching RTB to first price auctions is likely to happen. Every auction that publishers have run on our platform, to date, has […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Dancing Former Knight Ridder exec and author Ken Doctor looks at Google’s relationship with pubishers and says, “Next Wednesday, Google hosts an all-day assemblage of news publishers in New York City. It won’t be the first meeting, but it’s an intriguing time to […]
Update: The below story has some missing information and an inaccuracy. Rather than edit it, we’ve created a new post with a short technical explanation of how frequency capping and impression tracking *do* work on the Facebook Exchange. In our opinion the error doesn’t detract much from the below analysis, so we hope you’ll read […]
John Peebles began his presentation at this week’s Advertising Research Foundation Audience 7.0 conference with what sounded like a bit of apostasy: the Avis Budget Group VP of Marketing Strategy & Innovation, started with an admission: he has little use for research. In a conversation with AdExchanger that followed, he also took aim at what […]
Syncapse will acquire search and social ads company Clickable, the latest in a string of deals involving offerings pitched to helping large brands engage Facebook, Twitter and other social environments. Clickable CEO will not have an executive role in the new company, but will stay involved as a strategic advisor. (press release) Syncapse bills itself […]
Earlier this month, social media marketer Sharethrough unveiled an social distribution app for viral video discovery called Sharethrough.tv. There’s nothing earth-shattering about that, though it does have a different focus on curation than others in the same space. The difference is that Sharethrough.tv is aimed at ad agencies, marketers, producers, press, bloggers and others who are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting The URL Shortener Social ad platform RadiumOne continues to update its product line of data gathering apps as MediaPost’s Laurie Sullivan reports on ‘re.Po.st‘. The URL shortener aims to not only improve the sharing of links, a la Bit.ly, but it also “serves […]
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]
Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying […]
It is time for an AdExchanger conference! (Announced! – See the speakers.) Since the site’s inception in 2008, the possibility of a conference has beckoned. It would be great to get together with the AdExchanger audience, after all. But the challenge has always been, in my opinion, “How does AdExchanger make a conference ‘special’ for […]
Today’s the “big reveal” as it relates to gTLDs – generic Top Level Domains. You know, “websitename.BIGDATA” or “websitename.DSP” or as ICANN explains, “It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 ‘generics’ in the domain name system right now, but that […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Michael Greene is Senior Analyst at Forrester Research. Many in the industry have watched with interest (and perhaps a bit of schadenfreude) as Facebook shares have plunged to under $27. Obviously, multiple factors […]
Ad platforms are coming to Cannes in force this year, and AdExchanger will be there to observe how the ad tech ecosystem plays in the Cote d’Azur. Tremor Video, Mojiva, Turn, Velti, AppNexus, Simulmedia, and Vibrant Media are among those planning a presence at the Cannes Lions advertising festival (officially the “international festival of creativity”), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Komli Adds Millions Ad tech and ad network company Komli Media has gone to the bank as the company announced yesterday $39 million have been added to its venture capital-infused coffers. Crunchbase says Komli has raised $60 million all-time. This latest “inside round” was […]
Looking inside today’s digital advertising ecosystem, you could say that the banner ad has helped spawn a new offshoot in today’s display business. Known colloquially as “native advertising,” advertisers, publishers and technology companies are looking for better ways to engage with the consumer beyond a 728×90 ad unit, for example. Companies like Facebook, Twitter and […]
Online audience measurement provider comScore is primarily known for counting websites’ unique users. And while Gian Fulgoni, the analytics company’s executive chairman and co-founder, is a big defender of the use of the metrics that underlie those counts – i.e., the gross ratings point – he’s also looking beyond that data point to try to […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. In the world of social media and social networks, native advertising models are taking over. Anything I can do as a consumer – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Billions The IAB and the number crunchers at PriceWaterhouse Coopers revealed yesterday that overall digital ad revenue in Q1 hit a new all-time record at $8.4 billion. The release continues, “It is the highest first-quarter revenue ever measured by the IAB and PwC […]
It’s hard to find any love for the Gross Ratings Point as relevant metric for online advertising, and any affection for that measurement was plainly absent at a late afternoon panel on the subject at the ARF Audience Measurement 7.0 conference in Times Square. The lone defender of the metric was the panel’s moderator, Gian […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide Developers Conference this week in San Francisco and there is speculation it will announce significant updates – a few of which could have a big impact on […]
With the complexity around regulation of online behavioral advertising (OBA) and increasingly vocal support from online ad leaders about the stamping out of industry advertising on sites that support piracy, today’s lineup at the Personal Democracy Forum 2012 in New York City seemed especially relevant. Since 2004, Personal Democracy Forum (or PdF, for short) has […]
Jason Ramsey is Director of Program Management at Microsoft and helps guide the ongoing development of Microsoft’s advertiser-side ad serving technology known as Atlas. Ramsey helped drive development at Atlas prior to Microsoft’s acquisition of aQuantive in May 2007. As part of AdExchanger’s “State of” series, we spoke to Ramsey last Monday about the state […]
After two weeks of intense M&A in social CRM (see AdExchanger stories on Oracle/Vitrue and Salesforce/Buddy), it’s helpful to keep in mind that Adobe is still arguably the only enterprise software company to bring social CRM, analytics, and search-plus-display optimization under one roof. Efficient Frontier – acquired six months ago – is a key piece […]
The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple’s New UDID The Wall Street Journal’s Jessica Vascellaro says that Apple may be coming to the rescue of mobile ad developers (my words), and presumably mobile ad networks, who are looking for a targeting alternative to the UDID – or device ID used […]
Digital ad management provider DG will likely face serious questions from its shareholders amid rumors that the company rejected a $20 dollar per share bid from video ad services company Extreme Reach. While Irvine, TX-based DG possesses some advantages in the digital marketplace, particularly thanks to last year’s $414 million acquisition of ad tech firm […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commodity Convo Reuters Jennifer Saba analyzes new revenue data for newspaper publishers and sees ad exchanges as the culprit. She explains to the neophyte, “Advertising exchanges are electronic platforms that allow buyers to bid on and purchase advertising space at drastically reduced prices. Many […]
