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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Traditional branding exercises often focus on questions that can seem a little silly. What color is your brand? What shape? Percolate founder Noah Brier says his company sprang in part from the realization that “What does your brand consume?” also needs to be part of that equation. The company, which has been compared to Buddy […]

The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with  17 advertisers across 12 agencies that encompassed roughly 3 billion impressions. The MRC aggregated and analyzed the data, and released a handful of nuggets publicly. Jessica Sanfilippo, Group Media Director with participating agency 360i, discussed some details of the […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu. Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: […]

Facebook’s menu of ad types is growing longer all the time. And as the company continually tests new formats, it’s getting harder to keep track of all of them. Below is AdExchanger’s attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that […]

From Grapeshot CEO John Snyder’s vantage point, a culture of innovation and a willingness to partner in the UK has created new opportunity for his company.  Having originally entered the ad tech space targeting the sell-side in 2008, Grapeshot has since pivoted and  brought keyword targeting to European — and soon U.S. — ad buying […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Unboxed AdAge takes Microsoft’s Internet Explorer 10 browser for a spin to see how the default Do Not Track setting works. Ad Age’s Kate Kaye writes, “The DNT tool can’t be found under the Privacy settings where many users are bound […]

Media intelligence platform Aggregate Knowledge (AK) recently recently partnered with IBM to plug the AK platform into the IBM Digital Data Exchange. See the release. CEO Dave Jakubowski sees an overarching theme of “interoperability” in the deal as he says IBM marketer clients will be able to unlock what is going on with their website […]

The Black Friday holiday shopping tradition has been turned on its head, thanks to social media and Facebook. While retailers continue to encourage customers to rise before the sun on the day after Thanksgiving, they are adding ever more Facebook deals and apps, as well as mobile tools, that can be used throughout Thanksgiving week. […]

Female-leaning lifestyle content network Glam Media is the latest publisher to adopt the private exchange model, as more companies look to buttress and protect their guaranteed, direct sales with the increasing demands for more real-time offerings for advertisers. Rubicon Project will power the exchange for GlamAdapt, the publisher’s ad serving unit. The move comes at […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i.  Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island of misfit banners are the digital equivalents […]

Yesterday, we asked industry leaders to describe programmatic buying – and today we explore programmatic selling. Publishers are reviewing and implementing solutions that address opportunities around audience buying in digital. In an effort to help bring understanding to the sell-side version of ‘programmatic,’ AdExchanger asked several executives their thoughts on the following: “What is programmatic selling?” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Change As it continues to ramp up technology aimed at better performance for predicting weather and related ad trends, The Weather Company (FKA, The Weather Channel) is bringing in ad tech vet Vikram Somaya from Thomson Reuters to run a newly created division […]

The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau’s Ad Operations summit in New York. In a discussion of inventory packaging and pricing, Neal Richter, chief scientist at Rubicon Project, and Art Schram, VP of Glam […]

Western Union describes itself as a financial services provider for the “underbanked,” a group it pegs at approximately 25% of the U.S. population. As with all financial companies it must be very careful with its customer data and how it uses that data to acquire customers and market new services. That caution extends to data-driven […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been designing, prototyping and deploying new ad formats in digital advertising for more than 15 years. I started one of the first rich […]

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ’round, AdExchanger asked several executives their thoughts on the following: “What is programmatic buying?” Click below to read their responses: Andy Cocker, COO/ Co […]

Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be exceptions made for some large advertisers who were using third-party ad tracking on Facebook – likely due to the size of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Algos & Real-Time The New York Times’ Tanzina Vega covers digital audience buying momentum and its effect on big publishers.  She writes, “That shift is punishing traditional online publishers, like newspaper, broadcast and magazine sites, who are receiving a much lower percentage of […]

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as really “crushing” everyone else. […]

Just ahead of Black Friday — the day after Thanksgiving and the official start of the holiday shopping season — Facebook is broadening its e-commerce platform, Facebook Gifts, to include a wide range of big name retailers and digital content companies. The social network presented the announcement at a press conference at FAO Schwarz, the […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. The economics of online advertising are at best confusing and at worst completely backwards. We’ve got a zillion systems to target ads and auction […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SiteScout Goes Mobile Demand side platform SiteScout is getting more mobile. The company has increased the amount of mobile ad inventory in its system and is showing off a number of new features to its ad-buying solution. It’s promising clients more than 30 billion […]

Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting or contextual? Is focusing on location the best way to target mobile users? While the industry sorts through those issues, mobile ad startup […]

Online analytics provider Quantcast is unveiling a new self-service tool for its brand targeting solution, Quantcast Advertise for Branding. After months of beta, starting today publishers and advertisers can better manage deals directly based on specified audiences. Quantcast CEO Konrad Feldman told AdExchanger the goal is to be viewed as the company that makes real-time bidding and […]

Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet of sports or fashion or parenting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Really That Big Put this in your acronym pipe courtesy of eMarketer: “Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.”  That’s one finding from its new study on the […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Tawakol, CEO of BlueKai.  Pricing a shared asset like data can be counterintuitive. Data is a non-rival good, like a toll road.  Even though people expect to pay for and […]

Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be […]