Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncapture The Flag Microsoft has had enough, fiscally, of its aQuantive acquisition. As you may recall, it was the largest of a series of digital media acquisitions that year which included Google buying DoubleClick, Yahoo buying Right Media, WPP buying 24/7 and even Microsoft […]
The Weather Channel’s acquisition of meteorological data company The Weather Underground (see release) may not provide the cable network and app operator with any immediate abilities to better predict rain or shine, but it does give it access to a well-regarded tech company that can help it lay the groundwork for new products and a […]
The search for a better understanding of a digital ad’s effectiveness remains hot. And with today’s purchase of Vizu, announced this morning, Nielsen says its clients will be able to measure their online branding campaigns in something like real-time. Not only that, Nielsen says it wants to help them optimize their audience buying efforts by […]
Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]
There’s a battle raging in the aisles of your local big box retailer around “showrooming,” where the consumer comes to see the product in-store but buys it online for cheaper. Though some disagree, this digital efficiency is forcing brick-and-mortar retailers to re-consider the value proposition they provide consumers in comparison to their ecommerce competition. Today, […]
Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Scrubbed Of Tweets LinkedIn is getting back some of its screen real estate as it said Friday that tweets will no longer be displayed on the B2B network site. A LinkedIn email to users explains, “LinkedIn and Twitter have worked together since 2009 […]
M&A activity in the media and marketing sectors jumped 52 percent in the first half of the year, led by “smaller, complimentary acquisitions.” So says investment banker Jordan Edmiston Group Inc., which tracks deal activity in the space. Among the high-profile acquisitions were those of social CRM platforms Vitrue and Buddy Media, by Oracle and […]
Earlier this month, streaming video distributor Ooyala raised its fifth funding round — $35 million from Telstra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telstra. In addition to giving Ooyala a big opening in Telstra’s home country, the move also signaled a new level of importance for Ooyala to try to […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes’ Homepage Pitch The corporate and wealth news magazine’s latest homepage revamp is focused, in part, on raising the profile of marketers in its AdVoice program, which integrates advertiser posts with user and staff content. As Lewis DVorkin, Forbes Media’s chief product officer writes […]
Your retina is starting to make demands. As the display of your favorite device amps up its pixels per inch – such as Apple’s retina display for its iOS product line – so too are the visual requirements for content providers. And that means higher expectations and resolution for ads. This focus on content and […]
It’s no surprise that retargeting specialist Criteo believes in the value of clicks — that’s the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising — as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering – just wondering – because there are so many opinions on whether the ads work or not Ad Age’s Michael Learmonth introduces the results of the study crafted by his […]
The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or “insights” as many prefer – has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with […]
AOL introduced its high-def, interactive Project Devil “premium brand” ad units nearly two years ago and while the service has attracted hundreds of third party publishers and nearly 700 campaigns with more than 150 marketers, the offering has been limited to PC-based ads. That’s changing as AOL, which saw display numbers stall in Q1 after […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dotomi Sets ValueClick’s Destiny That’s the take from Piper Jaffray analyst Mark Zgutowicz on the negative impact of real-time bidding platforms on ValueClick’s ad network business. The display ad company finds itself in “the precarious position of having to bid up impressions among many,” […]
Hearst Digital Media is launching its first private exchange, becoming the latest major, traditional publisher to attempt to reconcile the sometimes dueling forces of premium, direct sales and programmatic buying. The company has been working on the private exchange with supply side platform PubMatic for nine months, as it looked to ensure self-confidence that it […]
Taboola, a video recommendation app platform that publishers can put on their sites in an attempt to boost traffic and views, has raised a $10 million third round that reflects the continuing rise of online video ad dollars and the intense competition for them. In an interview, Adam Singolda, the founder and CEO of Israeli/New […]
Rik van der Kooi is Microsoft’s corporate VP, advertiser and publisher solutions. In an interview with AdExchanger last week at the Cannes Lions ad fest, he opens up on a range of topics, including Microsoft’s relationship with Facebook, its display strategy, and the industry blow-up over its controversial stance on Do-Not-Track. How is Cannes treating […]
Just over a year ago, supply side platform AdMeld announced it was being sold to Google in a deal estimated at $400 million. With the integration complete, former AdMeld CEO Michael Barrett is now preparing to take on the role of chief revenue officer of Yahoo. The portal has experienced a lot of upheaval the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Attribution Remember that famous Tom Hanks line: “There’s no crying in ad tech.” As Visual IQ proves, there’s no crying because the investment keeps flowing. The attribution and analytics solution provider raised another $12 million on top of an initial $3 million raise. […]
iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an AdExchanger columnist, as president. (Both men have separate roles at iCrossing, Lavelle as chief strategy officer and Randazzo as […]
Social Customer Relationship Management – or Social CRM – has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and acquisitions of Vitrue by Oracle and Buddy Media by Salesforce signal a changing media landscape. Consumers are spending a large part of their […]
The first thing Media6Degrees’ CEO Tom Phillips wants you to understand about his company is this: the “prospect targeting” provider initially started off four years ago using data gleaned from users’ social media activity to create a consumer profile that was intended to serve as a better alternative to using demographics to connect marketers with […]
Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal “enhanced” its digital display offering and will become part of the Valassis Audience Network – a “network of […]
Last week, IBM released the results of its “State of Marketing 2012″ (on Slideshare) survey. The results dovetail with IBM’s own technology plans as it relates to marketing and media as the press release revealed: “The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Boot? All Things D’s Peter Kafka bubbles up news that two of the early DSP/retargeter entrants to the Facebook Exchange may have been shown the door. He admits, “Who got the boot? Well, nailing that one down is a bit tricky, since no […]
