Google’s advertising business was “firing on all cylanders” during Q4 2012, in the words of SVP/Chief Business Officer Nikesh Arora, who pointed to healthy growth — even by the search giant’s standards and (some, if not all) analysts’ expectations — during the holiday shopping season. The company had just completed its shift from free product […]
The debate around multi-channel attribution is perhaps the essential marketing problem of this decade. Can you really optimize ad spend on a cross-channel basis, and at the impression level? Not yet. Will you be able to? A lot of smart money says yes, but it’s going to be a long and bumpy ride. The most […]
The incursion of procurement on the marketing organization has caused no shortage of pain at agencies — and some startups as well. Among the concerns are that creative process will be devalued, client services squeezed, and strategic account planning shrunk to a line item by procurement agents who may lack marketing experience. But procurement exists […]
Less than six months since Google decided to merge its paid Product Listing Ads and its “free” shopping-related results into a single paid image-ad format, about 35% of commercial searches now show PLAs in the results, up from 29% in Oct, says Jefferies & Co.’s analyst Brian Pitz. As Google Shopping now essentially requires retailers […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no reason to split digital into […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Ad Platform Amazon knows its data trove could make it a major player in digital ads — either as a data seller, ad network, or even exchange platform. But will it pull the trigger? MIT Technology Review takes up the question, speculating that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Tidal Wave Many publishers still regard programmatic as a threat, but when news breaks fast and a site captures a wealth of traffic, it’s impossible for direct sales to keep up to take advantage of it. Case in point this past week: the […]
Gartner predicts global ad revenue for mobile will top $11 billion this year, and leap to $24.5 billion three years hence. (Press release) That’s a striking increase from the estimated $9.6 billion it recorded in 2012, suggesting a rosy near-future for mobile ad sellers such as search companies, app developers, ad networks and social platforms. […]
Vikram Somaya, GM of The Weather Company‘s marketing insights group, WeatherFX, began his Media6Degree’s AdsCON presentation about the importance of data by reciting a passage from Shakespeare’s Julius Caesar. In a stentorian voice, Somaya read lines about Caesar talking about “threatening clouds” to the attendees seated in a seminar classroom at NYU’s Stern School of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It was a long-held belief in media buying circles that environment mattered greatly in the final efficacy of a media plan. That getting in front of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Samsung Backs OpenX Ad exchange and publisher ad server OpenX has completed a $22.5 million fifth funding round — bringing the total investment in the display ad specialist to more than $70 million – with backing from new investor Samsung Venture Investment Corporation, which […]
Twitter has added nine members to the “Certified Products” partner program it created last year, bringing the total number to 21. The program is still missing an “Ads” badge that would allow designated vendors to bring new sources of demand to Twitter’s Promoted Products. For now, partners are still grouped into the original three categories: […]
2012 was good to Rocket Fuel, as the company benefitted from rising advertiser interest in retargeting and real time bidding. Oh, and it probably didn’t hurt that the company was named an early partner on the Facebook Exchange, which has rapidly grown to a rumored 7 billion daily impressions. During the year just ended Redwood […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Luterman Naeve, Managing Director at DeSilva & Phillips Media Investment Bankers. 2012 was a big year for social media – big multiples and headline deals – a testament […]
A little more than a year after making its first mobile-centric acquisition, sweepstakes content company ePrize has made its third purchase in the smartphone marketing arena with text marketing specialist Mozes. In an interview, ePrizes CEO Matt Wise told AdExchanger that the company is currently looking at several other potential prospects in the mobile space […]
Two trends dominated the paid search space during the holiday season of 2012: mobile impressions and spend, and Google’s new Product Listing Ads. Google transitioned its Google Shopping search from a free model to a paid one. The new PLAs work more like AdWords, with retailers and merchants providing Google with information about a product, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cuban Missile Crisis Of Ads Reuters reports that GM and Facebook are “in talks” to have GM return to the paid advertising channel on the social giant. Interim marketing chief Alan Batey tells Reuters, “We’re still actively talking to them and looking at […]
YieldMetrics is trying to bring new granularity to an established category: online advertising competitive intelligence. The company’s crawler‑based technology works by loading a publisher page and tracking everything that happens with the ads there, surfacing data such as percentage of ads direct-sold versus programmatically traded, ad networks used, exchanges/SSPs used, and so on. Target customers […]
It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger reached out to a selection of executives in the ad ecosystem and asked their thoughts on the implications for advertisers. Click below or scroll […]
Two years into their existing partnership, ad holding company Interpublic Group is making an unspecified investment in Kiip, a company that promises to connect marketers and consumers through the use of “unexpected” targeted rewards to mobile app users and gamers. Apart from help in continuing to build the San Francisco startup, Kiip co-founder and CEO […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Publishing Though he lost out on the job of Yahoo CEO last summer, Ross Levinsohn has landed the chief executive role at newly created Guggenheim Digital Media, the digital arm of private equity firm Guggenheim Partners. The PE firm is the parent of […]
With the Beta launch of Graph Search today, Facebook aims to let users search through all their friends’ data in one place — rather than having to hop from profile to profile, page to page. CEO Mark Zuckerberg describes the initiative as a third pillar alongside its other core social products, Newsfeed and Timeline. “Graph […]
Moontoast has snagged a $5 million Series B round to support its social advertising product, which aims to remove barriers to engagement on Facebook with richer interaction capabilities. The three-year-old company, based in Nashville and Boston, will use the money to further develop Moontoast’s Social Activation Engine, and to hire up in biz dev, sales […]
In 2013, expect to see more ad tech companies provide some automation of guaranteed sales. Among the entities working on that idea is Legolas Media, which just hired digital sell-side veteran Jonathon Shaevitz as its new CEO. Shaevitz joins Legolas from sell-side pricing and inventory manager Maxifier, where as CEO over the past two years, […]
Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers: “Given news such as this […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. The holidays are a wonderful time to catch up with family, unwind, eat a little too much. Yet all I’ve been hearing […]
With ecommerce retailers infusing their publishing plans with ad placements and sponsored mini-sites, Ari Paparo said yesterday that he’s excited by the possibilities ahead in his new role as SVP of Media Products at Austin, Texas-based social software company, Bazaarvoice (see release). Paparo has taken the deep dive on the ad tech side previously with […]
