Location analytics company Placed launched Placed Affiliate, a monetization platform for mobile app developers, in beta today. By using Placed Affiliate, mobile apps collect location data on users who opt-in, and can then monetize that data. “Placed Affiliate does not impact the in-app experience with ads, rather it simply measures location for the purposes of […]
Full-service digital agency Booyah Advertising has launched a trading desk, led by new hire Matt Thompson, previously with Mindshare in London. The trading desk will employ four people, all in Denver. Booyah the agency is part of Booyah Networks, which also owns video ad marketplace SpotXchange. Booyah Advertising did $100 million in media last year, […]
Volkswagen created the “Smileage” mobile app, expanding on its 2012 campaign slogan, “It’s not the miles; it’s how you live them.” Working with Google, VW’s app is the first project from Google’s Art, Copy & Code project, showcasing how companies can use technology — Google’s technologies in particular — to create more innovative brand experiences. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, Co-founder at Undertone. Digital media does not lack topics suitable for debate and disagreement. We have a variety of forums to debate them in real time over the web, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SpotXchange On Publisher Tools Video ad marketplace operator SpotXchange is promoting some additional tools for publishers that promise to help balance the advantages that advertisers and media buyers get from demand side platforms. From the release: “Publishers will have insight into who their buyers […]
Berlin-based Rocket Internet incubates e-commerce startups in markets outside the US, running them first as closely held businesses and then encouraging greater autonomy of operations and marketing in advance of a potential sale. As such the company is a big proponent of retargeting and was an early adopter of Facebook’s ad exchange. The company leaped […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Mozilla recently announced that the next version of Firefox, one of the most popular web browsers in the world, would come with a default setting that […]
Among the key questions for video ad buyers are these two: Did anyone see my ad? And did my ad run where it was supposed to? Without a set of standardized measurements for viewability and verification, companies have been forced to cobble together various technologies to gain insight into their investments. Video ad server Vindico […]
Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. “We call ourselves a ‘proficient listening platform,’” Compass Labs CEO Dilip Venkatachari told AdExchanger. “We started with our capability to identify audience segments and we developed the ability to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton, SVP at AppNexus. It’s the second in a series on the emergence of programmatic reserve. A few weeks back, I laid out the case for a closer look at programmatic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Falling Video CPMs In a WSJ story last week, reporter Suzanne Vranica revisited the case of the falling video CPMs using new data from video ad network and exchange owner Bright Roll. The data fingers the usual suspect (programmatic buying). But there’s a silver […]
The private marketplace – or exchange – strategy has been bubbling for several years as large publishers look to collect programmatic media budgets from advertisers that are hunting audience across “brand-safe” sites. On Wednesday, sell-side platform PubMatic announced that business news site Business Insider had signed on as a client for its private marketplace product. […]
Some companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. The expression “the elephant in the room” feels rather fitting when considering barriers to display trading innovation. As digital marketers, we have many “elephants” — […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Blocked Google has booted a number of programs including AdBlock Plus, AdBlocker, AdFree and more from the Google Play Store. “After a regular review we have determined that your app interferes with or accesses another service or product in an unauthorized manner,” says […]
Mozilla’s move to stop third-party cookie tracking in the latest version of its Firefox browser – echoing Apple’s Safari browser attributes – has attracted wide attention across the advertising industry. And no wonder – Mozilla’s Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of […]
Back in December, Operative founder Lorne Brown reclaimed the CEO role at online ad sales software management company. He replaced Mike Leo, tapped for the post back in 2004. The New York company is working on serving the largely untapped mid-market and smaller publishers and while looking to sharpen its position as an alternative to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. It’s hard to argue that the banner ad era has been good to publishers. After a brief initial period in which banner inventory […]
Reduce Data uses advertiser data to optimize campaigns across DSPs and ad networks. For instance, CEO Asif Ali says when a network is buying or retargeting a user who has already clicked or converted, Reduce Data can override the network-specific optimization and deliver a different campaign or creative. Ali says Reduce Data can similarly use […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Audiences Ad Boost More than twice as many advertisers have flocked to Facebook’s custom audiences feature since January, reports Bloomberg’s Brian Womack. Released nearly six months ago, custom audiences, which lets companies apply data they’ve collected from outside the social network to their […]
The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the […]
Winning a hotel guest takes more than a swimming pool and a spa package. Like its competitors, Starwood Hotels & Resorts Worldwide looks for opportunities to give its accommodations an edge over other hotels. With more than 1,100 properties in nearly 100 countries across nine brands, the company has strong brand awareness. But that isn’t […]
Resistance to Mozilla’s proposed blocking of third-party cookies got a boost yesterday from the IAB. The trade organization released a statement from president and CEO Randall Rothenberg opposing Mozilla’s plan, and an online FAQ about the situation for those who may want to learn more. In late February, Mozilla announced that for Firefox version 22, […]
The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SlideShare Gets a Makeover After snapping up the content sharing platform SlideShare for $119 million last year, LinkedIn today unveiled its new SlideShare Content Ads. “Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic. The discussion started with a […]
As content, commerce and ads collide in digital, retailers are looking for ways to capitalize. For pet supply company Petco and its director of online marketing Jason Stuempfig, strategic plans included bringing tag management firm Tealium into the mix. (Read the release.) Looking over the commerce landscape, Stuempfig says many retailers are becoming “content machines,” i.e. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik Managing Director, Media & Connections, R/GA. It’s difficult to think about the multibillion-dollar world of real-time media auctions as a game, but auctions have winners and losers, like […]
Oreo’s humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo’s message that “you can still dunk in the dark” caught fire on Twitter, […]
