In a recent conversation with San Francisco-based independent agency Mediasmith and its CEO David Smith, AdExchanger discussed the company’s technology practice and how it balances the need to stay ahead of the automation of advertising while servicing the client. For CEO Smith, it begins with what he calls the Mediasmith tech stack. See it. AdExchanger: […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Twitter Twitter’s new API program opens a new front in the ”fight between humans and algorithms,” Mathew Ingram writes in a long riff on PaidContent. “In a nutshell, the API is a way for companies to automate more of their ad spending. At […]
AOL Advertising has hired former MediaMath marketing executive Marta Martinez to the newly-created position of Head of Sales Strategy & Operations. With AOL’s mixed display results the past few quarters — third party network dollars continue to surge, while spending on “premium” owned & operated properties strive to be better than flat — the company […]
QuadrantONE, a joint venture of newspaper companies that sought to pool inventory resources and capitalize on the programatic selling opportunity, has shut down. In a note posted to its website today, the company said its joint owners — The New York Times Co., Tribune Company, Hearst and Gannett – will pursue “different paths” for U.S. display […]
“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. […]
By folding MPG and Media Contacts into Havas Media Group, Havas has created what it believes will be a better, integrated approach to addressing client needs. So says Havas Media EVP of Product Development Rob Griffin who also admits that internally the agencies had become too decentralized and “siloed” into specialized business units. Griffin believes […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ramsey McGrory, President & CEO of AddThis. In the world of magic quadrant charts, I like this as a starting point for a discussion about data: Starting with the Conclusion Access […]
Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users’ smartphone and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chasing The Revenue Millennial Media’s Q4 revenue leaped an initially impressive 68%, but compared to previous quarter’s 88% surge, investors and observers are feeling a little disappointed at the growth prospects for the mobile ad network now that it appears to be facing stronger […]
Twitter rolled out its long anticipated ads API program today, after a development process that began in earnest in the middle of last year. The APIs — one for Promoted Accounts, another for Promoted Tweets – are likely to lower barriers to demand for its paid media products, and to entice third parties to bring […]
77Agency, one of Facebook’s Strategic Preferred Marketing Developers, has been around for ten years and covers a wide range of digital media services. Founded in 2003, the London-based agency has more than 120 employees worldwide and offices in Milan, Riga, Amsterdam, Madrid, New York, and Sydney. “We like to define ourselves as a media marketing […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. I started writing this post from my iPad. I finished it on my iPhone. Then I wordsmithed it on my MacBook. And I did it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding UberTags Digital marketing hub [x+1] has acquired tag manager UberTags as it looks to expand its data management platform capabilities. David Skinner, SVP of business and corporate development at [x+1], said UberTags represents a natural extension for [x+1]’s business: “The company’s technology was […]
AdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco’s St. Regis Hotel. Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our “E-commerce and Targeting The Shopper” panel. One of several conference themes, marketers are increasingly […]
Restaurant chain Moe’s Southwest Grill recently hired marketing agency Engauge as its media agency of record, handling a new national television campaign and the company’s foray into programmatic buying. “Moe’s is about 12 years old and we’ve just now gotten to the point where we’re collecting marketing dollars at the national level, rather than just […]
Comparison shopping service Shopzilla has unveiled a business unit called Aisle A that will focus on display ad sales and retargeting. Shopzilla, which has been around since the practical dawn of the consumer internet in 1996, says it now has the capabilities to better leverage purchase intent data aroundwide range of retail products to create a […]
What do you do if you have real-time bidding software that’s non-core to your business, but could still be an asset to young ad companies faced with building their own bidders from scratch? You take it open source. That’s what Montreal-based Datacratic has done with the release of a new RTBkit framework, available at RTBkit.org. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton SVP at AppNexus. It’s the first in a series on the emergence of programmatic reserve. There has been no shortage of attention paid to programmatic reserve of late. The […]
In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the “Homepage Hero” box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your China Plan Is? Mobile ad platform Flurry offers new data courtesy of its network that says China is the new king of smartphone and tablet devices. Seems like that means mobile ad inventory, too. Flurry’s Peter Farago reports, “China and the U.S. had […]
Dachis Group is going after a social marketing opportunity that’s much larger than the collective users of Facebook, Twitter, and LinkedIn. As CEO Jeff Dachis likes to point out, about 400 social platforms around the world have more than one million users each. “If you’re a global brand, what are you doing in Korea? What […]
Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap, […]
Publishers, marketers and agency executives are still talking about native advertising, whether it’s to say it’s hype, hope, old wine in a new bottle, or some combination. We spoke with interactive shop veteran Adam Kleinberg, CEO of San Francisco’s Traction, about the headaches and opportunities associated with native ads and whether this model can stand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pirate Attack We’ve been covering the infiltration of “pirates” and other bad actors using ad networks and open source ad serving to send malware to users, and the Annenberg Innovation Lab Transparency Report (which is a repurposing of Google’s Transparency Report – eMarketer eat […]
Video promoter startup Virool has raised a $6 million first round to help it quickly expand internationally and fulfill co-founder and CEO Alex Debelov’s plan to become the “Google AdWords” of video. “We grew from 200 to over 30,000 advertisers in 8 months ,and are going to release our own viral video that 1 million […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FBX Results (Continued) In a lengthy Q&A with Inside Facebook’s Brittany Darwell, Facebook measurement guy Sean Bruich talks ads. Facebook Exchange (FBX) is one of many subjects as he comments, “(Direct-response) advertising on Facebook is a lot like DR advertising in the rest of […]
With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]
Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related to its new TRAQ Score, a quality […]
