Falling ad revenues hurt Gannett in Q1, even as the company enjoyed the fruits of its paywall strategy. Digital revenues and the completed national rollout of its all-access content subscription model contributed to Gannett’s 1.6% increase in overall revenue for the first quarter 2013. Total revenues were $1.2 billion, while advertising revenues accounted for $526.5 […]
Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ads, marketers frequently run into the “silo issue” of being unable to connect their various customer data sources, noted Gordon Evans, VP of marketing at Salesforce.com. […]
The Weather Company (TWC) has partnered with Lotame to target ever-narrower segments of audiences across PC and mobile screens. Lotame, the seven-year-old data management platform, beat out four other DMPs for the assignment, TWC Chief Revenue Officer Curt Hecht confirmed. Hecht declined to say who the other contenders were, but sources indicate Lotame bested Bluekai […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. When you think of advertising technology in the display space, the first names to come up are probably Google, PubMatic, Adobe and AppNexus. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bots And Ghouls, Cont. On Adweek, Mike Shields wades again in the bot muck, outing properties and networks that appear to benefit from fraudulent traffic. Media6Degrees and RadiumOne alerted him to sites with large amounts of audience overlap – suggestive of bots. Mevio.com, Forward […]
It’s been almost a year since Microsoft first pledged to default-enable Do Not Track in Internet Explorer 10, setting off an urgent debate about the future of third-party ad tracking which continues to this day. The company has endured attacks both withering (“paternalistic,” said Evidon) and mild (“absolutely not helpful,” offered IAB CEO Randall Rothenberg), […]
Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you’re Facebook, the latest changes are all about making it simpler for the advertising long tail. As many of you may know, AdExchanger reaches out through your Facebook news feed by posting links to […]
Social media has made a lot of things convenient – birthday greetings, photo sharing, invitations, etc. Wrapp, a Swedish company that offers a “social gifting” app, believes the same should be done for gift cards. Founded in 2011, the company claims 1.3 million registered users and retailers like Nike, Victoria’s Secret and H&M. AdExchanger caught up with […]
Last week, Ford Motors kicked off its latest long-term ad campaign, dubbed “And Not Or,” with a theme that could also apply to its digital strategy. The spots, which began running on TV and have heavy online video components, touch on concepts that people expect to naturally go together; consumers are asked to choose between […]
Here is today’s AdExchanger.com news roundup…Want it by email? Sign-up here. AdBrite Inside Five engineers from recently shuttered ad network/exchange AdBrite have re-emerged at Intel Media, reports All Things D’s Peter Kafka. Intel reportedly scooped up AdBrite’s former CTO and four other employees to work on its TV-over-the-Web project. “I’m told they will work on […]
Minneapolis’ Star Tribune has been a relatively early and aggressive adopter of programmatic ad sales. The newspaper site has just finished a re-installation of Google DoubleClick’s DFP system as part of a wider effort to expand its own Advantage program, which covers real-time biddable inventory and targeting. The basic promise of Star Trib’s Advantage is […]
Google is pushing even more “premium” and direct-negotiated media deals through its programmatic pipes. This week it added a new sell-side Private Auction bid type to DoubleClick Ad Exchange. Google calls this an evolution of Preferred Deals, first offered last year as a means for publishers to negotiate direct deals with buyers and then transact […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. In The Wizard of Oz, Dorothy asks the wizard if he has ever been frightened. The Great […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shoppable Images Online tag management company Stipple is going after the ecommerce market with its new tool, Stipple Shopping, which enables shoppers to purchase by clicking on an image without being redirected to another page or website. “We don’t want to just provide information; […]
Facebook unveiled features to help developers enhance their apps at its Mobile Developer Conference in New York City today. Among the changes are features designed to ease concerns about data sharing. Noting that users can be wary of giving third-party apps access to their profile data via Facebook login, the company now enables brands to […]
And the results are in! According to its Q1 2013 results, the GOOG made about $3.5 billion in profits, depending on your accounting principles. Get the release here. From the release: “Google Revenues (advertising and other) – Google revenues were $12.95 billion, or 93% of consolidated revenues, in the first quarter of 2013, representing a 22% […]
Nielsen has steadily expanded its efforts to tie online and offline together and to build products around digital ad effectiveness. That push has required Nielsen to strike relationships with outside data providers such as Datalogix and Facebook. As social and mobile become more crucial for advertisers, Nielsen is under more pressure to come up with […]
Epsilon, a data-focused direct marketing company, is seeing continued growth not from its data or technology businesses but from its agency side, after acquiring digital ad agency Hyper Marketing Inc. (HMI) in late 2012. The companies focused on integration during the first quarter, said Charles Horn, CFO and EVP of Alliance Data Systems Corporation, Epsilon’s […]
Marketers wanting to build customer loyalty must connect their marketing efforts with data on consumer behaviors, as well as other departments. Yet integration is a challenge, according to Acxiom and Loyalty 360 in their “Loyalty Divide” survey. Of those marketers surveyed by Acxiom and Loyalty 360, more than half said they are hindered by a […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, co-founder of Media iQ. Ad network pitches usually go like this: Their proprietary technology enables them to prospect new potential customers for advertisers. The truth is that, in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Trends Accordant Media has released results from a study of Q1 2012 real-time bidding data seen through its ad buying platform. According to a release, “Ad placement transparency improved significantly from 32% to 41%” – which seems to mean that Accordant could see […]
Facebook is rolling out Cost Per Action (CPA) bidding through its Ads API, the first time it has departed from CPM- and CPC-based ad pricing. The move is yet another attempt by Facebook to capture the performance marketing spend (see also: FBX retargeting, offline data matching, App Install ads) that continues to be the main […]
“I hear people say I can buy premium video content wherever I want. Then at the other end, I hear people say there’s not enough. And they say that they can’t even buy data on top of it, because the minute you apply data to premium, the cake becomes smaller and smaller. This is why […]
It was inevitable, as the move from buying placements to buying audience infiltrates display ad campaigns. Yesterday, Yahoo reconfirmed in its quarterly results that programmatic media has changed its business forever. The statement echoes comments made by The New York Times a few months ago, in which the publisher seemed to pin some of its […]
Last October, European social gamer Spil Games began shifting away from direct sales to completely programmatic by automating ad buys across its 46 local gaming sites network. The company is attempting to grow its business in the rest of Europe, Russia and Asia as well as the US, claiming an average active user base of […]
At Ad Age’s Digital Summit, Rebecca Van Dyck, head of consumer marketing at Facebook, informed the audience that she hopes her company makes “a few more big mistakes because we learn faster from them.” Van Dyck was referring to Mark Zuckerberg’s decision last year to undo the social giant’s previous efforts to embrace HTML5 apps […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather, Beer, Ads The term “weather targeting” is bandied about with some frequency, but its meaning can seem a little…foggy. Is it more than predictive umbrella peddling? Digiday shares findings from The Weather Company that suggests media buyers should indeed watch the skies. For […]
Yahoo has reported it’s Q1 2013 results. Get the release here. And, the earnings call slides (PDF). Display “Highlights” from the release: GAAP display revenue was $455 million for the first quarter of 2013, an 11 percent decrease compared to $511 million for the first quarter of 2012. Display revenue ex-TAC was $402 million for […]
The consumer packaged goods (CPG) market presents an opportunity for Amazon to better serve its customers, according to Lisa Utzschneider, VP of Global Advertising Sales at Amazon. Speaking at AdAge’s Digital Conference in New York City today, Utzschneider talked about her company’s approach to targeting ads and the growth of the CPG sector. In discussing […]
