Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at Digitas, and David Chiang, VP of monetization with CBS Interactive, made clear during the “Think with Google” hangout on Google+ that automated media trading has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Gets Akamai’s Ads Akamai has sold its ad business, which began with its Acerno purchase in 2008, to MediaMath. The deal provides access to Akamai’s pixel free technology as the release explains, “MediaMath’s clients will gain access to more data for audience (…). […]
No AppNexus insiders will take money off the table as the RTB pure play soaks up a new $75 million investment led by Technology Crossover Ventures. Instead, funds from the series D round will be pumped into the company in the form of new features, marketplace quality improvements, and employee development. CEO Brian O’Kelley wrote […]
SmartWool, a company that sells hiking and outdoor clothing made from merino wool, knows its customers and fans like the outdoors and being on the go. It made sense, then, for the brand to focus on mobile social outreach — and it has seen promising results. “We felt mobile was critical,” said Molly Cuffe, senior […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. One of the most common conversations I have on a regular basis about startups, especially in the ad technology space is whether a company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Touchpoint-ilism With a new platform update, [x+1] is letting customers layer their CRM data over a slew of discrete channels (Facebook, display, email, apps). The key phrase here is “paid/owned integration.” From the press release: “A new data key model…can be used for paid […]
There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. “It’s incredibly important to be skeptical about any pitch related […]
Facebook is already an important player in the attribution space, partly by virtue of its ability to do multi-device impression analysis, linking ads served on mobile and desktop to conversions that happen off-site and increasingly, offline. It has no need for cookies, the stock-in-trade of most attribution platforms, since all impressions tie back to Facebook’s […]
Jeff Lunsford, CEO of Tealium, is no stranger to the business of tags. Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis. Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Yahoo AllThingsD’s Kara Swisher hears a rumor that Yahoo COO Henrique De Castro is spearheading a project that is intended to revamp the portal’s content distribution and presentation system. Dubbed “Project Zed,” it is reportedly intended to make Yahoo the place where people […]
Google’s advertising business was “firing on all cylanders” during Q4 2012, in the words of SVP/Chief Business Officer Nikesh Arora, who pointed to healthy growth — even by the search giant’s standards and (some, if not all) analysts’ expectations — during the holiday shopping season. The company had just completed its shift from free product […]
The debate around multi-channel attribution is perhaps the essential marketing problem of this decade. Can you really optimize ad spend on a cross-channel basis, and at the impression level? Not yet. Will you be able to? A lot of smart money says yes, but it’s going to be a long and bumpy ride. The most […]
The incursion of procurement on the marketing organization has caused no shortage of pain at agencies — and some startups as well. Among the concerns are that creative process will be devalued, client services squeezed, and strategic account planning shrunk to a line item by procurement agents who may lack marketing experience. But procurement exists […]
Less than six months since Google decided to merge its paid Product Listing Ads and its “free” shopping-related results into a single paid image-ad format, about 35% of commercial searches now show PLAs in the results, up from 29% in Oct, says Jefferies & Co.’s analyst Brian Pitz. As Google Shopping now essentially requires retailers […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no reason to split digital into […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Ad Platform Amazon knows its data trove could make it a major player in digital ads — either as a data seller, ad network, or even exchange platform. But will it pull the trigger? MIT Technology Review takes up the question, speculating that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Tidal Wave Many publishers still regard programmatic as a threat, but when news breaks fast and a site captures a wealth of traffic, it’s impossible for direct sales to keep up to take advantage of it. Case in point this past week: the […]
Gartner predicts global ad revenue for mobile will top $11 billion this year, and leap to $24.5 billion three years hence. (Press release) That’s a striking increase from the estimated $9.6 billion it recorded in 2012, suggesting a rosy near-future for mobile ad sellers such as search companies, app developers, ad networks and social platforms. […]
Vikram Somaya, GM of The Weather Company‘s marketing insights group, WeatherFX, began his Media6Degree’s AdsCON presentation about the importance of data by reciting a passage from Shakespeare’s Julius Caesar. In a stentorian voice, Somaya read lines about Caesar talking about “threatening clouds” to the attendees seated in a seminar classroom at NYU’s Stern School of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It was a long-held belief in media buying circles that environment mattered greatly in the final efficacy of a media plan. That getting in front of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Samsung Backs OpenX Ad exchange and publisher ad server OpenX has completed a $22.5 million fifth funding round — bringing the total investment in the display ad specialist to more than $70 million – with backing from new investor Samsung Venture Investment Corporation, which […]
Twitter has added nine members to the “Certified Products” partner program it created last year, bringing the total number to 21. The program is still missing an “Ads” badge that would allow designated vendors to bring new sources of demand to Twitter’s Promoted Products. For now, partners are still grouped into the original three categories: […]
2012 was good to Rocket Fuel, as the company benefitted from rising advertiser interest in retargeting and real time bidding. Oh, and it probably didn’t hurt that the company was named an early partner on the Facebook Exchange, which has rapidly grown to a rumored 7 billion daily impressions. During the year just ended Redwood […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Luterman Naeve, Managing Director at DeSilva & Phillips Media Investment Bankers. 2012 was a big year for social media – big multiples and headline deals – a testament […]
A little more than a year after making its first mobile-centric acquisition, sweepstakes content company ePrize has made its third purchase in the smartphone marketing arena with text marketing specialist Mozes. In an interview, ePrizes CEO Matt Wise told AdExchanger that the company is currently looking at several other potential prospects in the mobile space […]
Two trends dominated the paid search space during the holiday season of 2012: mobile impressions and spend, and Google’s new Product Listing Ads. Google transitioned its Google Shopping search from a free model to a paid one. The new PLAs work more like AdWords, with retailers and merchants providing Google with information about a product, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cuban Missile Crisis Of Ads Reuters reports that GM and Facebook are “in talks” to have GM return to the paid advertising channel on the social giant. Interim marketing chief Alan Batey tells Reuters, “We’re still actively talking to them and looking at […]
