The concept is simple enough. When you’re shopping online, you’re showing “intent” to purchase. And so it follows that display media placed on an ecommerce publisher’s site can guide consumers, positively affect conversions and drive awareness for hungry advertisers. This was the premise for Florida-based Triad Retail Media way back in 2004 when CEO Greg […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Calic, Chief Revenue Officer at The Media Trust. Based on the velocity of articles written on the topic last year, “viewable impressions” has displaced “ad verification” as the […]
After years of U.S. print advertising dollars shifting to online, the expectation has been growing that television, the largest ad category by far, would soon experience a similar siphoning away of budgets in favor of greater digital spending. Dave Morgan, CEO of TV ad targeter Simulmedia, concedes that his belief that TV budgets aren’t shifting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of advertising, “This is a way […]
Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO of Lotame. Old-school newspaper people are generally hard working, gritty, risk taking, roll-up-your-sleeve folks who aren’t afraid to go the extra mile. They will do anything to […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Mayer Underwhelms Agencies With major ad agency hotshots all converged on Las Vegas for CES this week, Yahoo CEO Marissa Mayer used the opportunity to shore up some relationships to eradicate lingering uncertainty on the part of the chiefs of Madison Ave. Although […]
As global managing director of digital consulting for Accenture Interactive, Glen Hartman sits at the intersection of technology and marketing. With a focus on helping CMOs navigate their changing agendas, Accenture Interactive works to create relevant digital marketing for consumers at scale for their clients, as more competition joins the fray in 2013. “Delivering relevant […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of social advertising platform Optim.al. Like many in our industry, I have a love/hate relationship with advertising. Even though I’m an ad technology entrepreneur, I actively […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Listen For The Target Radio is the “last bastion of context based advertising” eXelate CEO Mark Zagorski tells paidContent’s Jeff John Roberts, but Zagorski adds that this will change shortly. Pandora, the online radio streamer, is already selling “interest-based” ads that reflect users’ online […]
This week, San Francisco-based Goodby Silverstein & Partners announced that it has decided to take the New York plunge and open its creative agency offices in downtown NYC. Read the release. AdExchanger spoke to ECD Christian Haas about the new base as well as technology and creative. AdExchanger: New York is often viewed as the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger asked Herman to give us […]
Even as mobile real-time bidding gets more attention, the obstacles currently in its path will continue to prove challenging, says Brian Monahan, managing partner of IPG’s Magna Global. The media shop’s research unit just unveiled its twice-annual Media Economy Report, which details the promise and the problems of mobile advertising. As Monahan pointed out in […]
Among the questions facing publishers last year: (1) What should be done about the rise of audience buying?, and (2) How do we make mobile advertising really pay off? Meredith Corp., the publisher of women’s magazines such as Better Homes and Gardens and Family Circle, has been focused on mobile for years, particularly through the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Dan Grigorovici is CEO at AdMobius. If brands and agencies are ever expected to invest significant dollars in mobile then it’s time for the industry to get serious about measurement. While it’s true that progress […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Games Marketing Chartboost, which “allows game developers to reach new users through cross-promotion, make money from their games, and collaborate directly with fellow developers,” has pocketed $19 million in funding from the likes of Sequoia Capital. Read the release. Last February, CEO Maria […]
Essence Digital has acquired Point Reach, a Seattle-based agency with 19 employees and significant mobile capabilities. The deal brings Essence’s global headcount to 233, with the bulk of those staff concentrated in London, New York, and, most recently, San Francisco. The Bay Area presence materialized last September with the acquisition of SF-based Black Bag Advertising […]
As part of what it describes as a refocusing of its business on its social enterprise ad software (SaaS), Spruce Media is cutting jobs in the account management and design areas. The strategic shift comes just after landing a $15 million debt financing deal late last year when Spruce Media trumpeted strong momentum with clients. From […]
Although Quantcast has often discouraged observers from attempting to group the analytics provider into the “ad effectiveness” category with comScore, Integral Ad Science (fka “AdSafe”), DoubleVerify and others, its acquisition this morning of MakeGood Software would appear to put the company in closer competition with those parties. In a post on Quantcast’s blog, CEO Konrad […]
Creative agencies, media agencies, PR agencies, “general” agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of “marketing tech” requiring evaluation and training. To understand the changes afoot in marketing services business models, we asked a number of senior execs who should know to […]
Having spent five years growing job marketplace Personforce along with a partner, Rohin Dhar and his co-founders are taking aim at the price of things with Priceonomics, a pricing search engine. The idea sounds straightforward enough: crawl through the web and figure out how much used things (e.g. your old iPhone 4) are worth based […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Embryo Satellite TV provider DISH may let advertisers see the analytics on what viewers are watching in real-time — and then hold “last minute” auctions for the ad slots in the hottest shows. DISH SVP Warren Schlichting tells Bloomberg’s Alex Sherman the “exchange”-like […]
Tel Aviv-based CPA network Matomy Media Group has purchased MediaWhiz, a U.S.-based direct response marketer that operates the second-ranked affiliate network. The acquisition brings together two big online direct marketing players, and expands Matomy’s U.S. footprint. Purchase price and other terms weren’t disclosed for the deal, which closed on December 31 For Matomy, the deal […]
Having just closed a new $7 million round of round of funding for his social ad platform company, Optim.al CEO Rob Leathern is expecting his 30-person operation to more than double in size in the coming year. But, don’t tell Leathern that Optim.al is a Facebook ads company. He says emphatically, “We think of ourselves […]
Skinected is a young company, and small, with just five employees. But the pain point that spawned the business goes back some 15 years, and has plagued legions of media brokers and buyers. Co-founders Chip Meyers and Stefan Kosel began trying to integrate non-standard ad formats into movie websites in the late ’90s, beginning with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ESPN’s Display Play With all the talk about “native ads” that resemble a site’s editorial content, ESPN is suggesting that maybe making better looking display units is the answer. In a look at its new wallpaper ads, paidContent’s Jeff John Roberts talks to Marc […]
As AOL and Yahoo struggle to keep pace with display ad gains from Google, Facebook and Amazon, the portals have placed much of their hopes on lucrative brand campaign-friendly homepage ads. Macquarie analyst Ben Schachter has been charting the progress of the portals’ homepage ad quality and quantity, and it looks like Q4 was a […]
The Saturday before Christmas came in as a top three December shopping day for many retailers, including Best Buy, Toys ‘R’ Us, and Walmart. Below we present final holiday 2012 data from location analytics company Placed, which analyzes in-store visits of consumers who have opted-in to a mobile location measuring app. Placed’s location-based network does […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. In lieu of making the ubiquitous end of year Top 10 lists or predictions, […]
