Following the news that Facebook will be reducing its ad formats by half and redesigning Sponsored Stories, Salesforce.com has released a report on the performance rates of various Facebook ad types that marketers use through its platform, Social.com. Based on data collected from Social.com between January and March of this year, the study measured the […]
Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it’s time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded the company Upfront Digital Media effective immediately. The […]
Beginning in Q3 of last year, American Airlines began buying connected TV ads using Rovi’s interactive guide page. The goal was to raise its profile among travelers coming from the UK. The airline won’t disclose how much it spent with Rovi’s ad network – through its agency Universal McCann – on interactive TV ads, but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, Founding Partner & Global Chief Strategist at Essence. Only a few years ago, I grazed on hundreds of different destination sites. These days, there are only three […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Scam Online advertising fraud continues to be a topic of discussion, and Adweek has named six companies that consistently come up when talking about traffic fraud: AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing. Adweek’s Mike Shields covers it: “’AdOn is just […]
Pointing at its own 350 person-strong digital team and “hyper growth” for its products and services related to the digital channel, Merkle kicked off its “CRM Executive Summit” today in Charleston, South Carolina. Merkle CEO David Williams recounted for customer attendees how it was only four years ago that “the stars were aligning” and true […]
Last week, when Facebook signaled plans to sharply reduce the number of discrete ad formats it offers, no one criticized the move. And why should they? After Facebook’s early frenzied experiments in advertising, it’s a natural step to assess what performs best, lose the rest and restructure the whole ad offering around advertiser objectives rather […]
A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada’s IAB suggests that 2013 is the “breakout year” for that country’s video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend “half or more of their video-related ad budgets on programmatic […]
Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about […]
The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The Exchange Lab, with headquarters in Toronto and London, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, Senior Vice President of Product Management at Turn. The industry has settled on a hot new buzz phrase: programmatic direct. This certainly describes what the industry is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding The Waze? After talks with Facebook fell through, Google may have swooped in and offered $1 billion+ to acquire social map startup Waze. According to Israel-based Haaretz, the move is a done deal and would keep Facebook from directly competing with Google in […]
From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of perspectives on data and its impact on people. Today, like any good agency “soldier,” he says he wants to […]
The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia’s major internet players. The […]
Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Native It’s clear that IAB loves a good task force, and their latest effort revolves around standards and best practices for native advertising. See who’s on “The Force.” According to the IAB’s blog, they are also launching a Content Marketing Task Force to […]
On May 22, TARGUSinfo founder George Moore passed away suddenly at the age of 62. According to The Irish Times, Moore was the son of a shoemaker in County Louth, Ireland. With college degrees in hand, he left for the United States in 1972 and sold his first company in 1990. Shortly thereafter, he launched […]
Facebook is preparing to slash the number of ad formats it sells from 27 today to less than half that by Q4. On the chopping block are online-only Offer ads, Questions ads and standalone Sponsored Stories placements. Going forward, Facebook will structure and optimize ad buys based on “six or seven” marketer objectives, distributing messages […]
Twitter has shown aggressiveness over the past few months in developing its advertising business, and this morning’s global data-sharing deal with WPP Group represents another significant advancement. Read the release. The relationship is through WPP’s Data Alliance, which includes the holding company’s media buying and planning umbrella GroupM, the analytics provider Kantar and digital creative […]
Brand Networks, a company that serves the social marketing needs of large retailers and other companies with dozens or hundreds of local outlets, has raised a whopping $68 million round from AEA Investors. As one of the remaining scaled independent platforms in social marketing, Brand Networks says it needs the capital to aggressively develop and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. One day I came to work and realized that everything had changed. My branch of the industry had upgraded from the […]
Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators’ set-top boxes. FourthWall Media purchased digital TV ad management platform Navic from Microsoft in May 2012. Following that deal, Navic was folded into FourthWall’s […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Third-Party Valuation How much is your data worth? Merkle is launching a new product called Merkle’s Digital Data Optimization Lab, which brings data valuation and optimization to CRM for its clients. Ozgur Dogan, SVP & GM of Merkle’s Data Solutions Group, tells AdExchanger the […]
Privacy management provider Evidon has acquired MobileScope, a tool that lets users determine whether information is being collected about them through mobile apps, the company said Wednesday. Financial terms of the deal were not disclosed. Evidon learned about MobileScope – which was a beta product designed last year by privacy experts Ashkan Soltani, Aldo Cortesi and […]
Aol wants to be the “new TV.” During its lavish NewFront presentation last month, it pressed the message “We’re ready for primetime” – that is, primetime TV ad spending. Today the company released a survey of 770 ad industry executives on the migration of TV spend to digital video. Respondents indicated plans to shift spend […]
WPP Group’s trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP’s 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors. By contrast, trading desk rivals VivaKi AOD (Publicis), Cadreon (IPG), and Accuen (Omnicom) are […]
Salesforce.com added another notch to its marketing belt with the news that it had purchased email marketing and marketing automation provider ExactTarget for $2.5 billion in its biggest acquisition yet. AdExchanger reached out to several analysts and asked their thoughts on the ramifications of this deal. Rebecca Wettemann, vice president, Nucleus Research Paul Greenberg, president, […]
