Video promoter startup Virool has raised a $6 million first round to help it quickly expand internationally and fulfill co-founder and CEO Alex Debelov’s plan to become the “Google AdWords” of video. “We grew from 200 to over 30,000 advertisers in 8 months ,and are going to release our own viral video that 1 million […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FBX Results (Continued) In a lengthy Q&A with Inside Facebook’s Brittany Darwell, Facebook measurement guy Sean Bruich talks ads. Facebook Exchange (FBX) is one of many subjects as he comments, “(Direct-response) advertising on Facebook is a lot like DR advertising in the rest of […]
With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]
Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related to its new TRAQ Score, a quality […]
Add “holistic yield management” to the list of buzzy terms content companies are sorting through in trying to determine what’s real and what’s hype when it comes to building audiences and ad revenue. Over the past few weeks, Visual Revenue, which bills itself as the operator of a “Bloomberg terminal” for editors, has expanded into […]
ValueClick CEO John Giuliani was harder on the company’s Q4 2012 performance than the analysts on the company’s earnings call. Though revenues rose a decent 14 percent to nearly $200 million for the period, it was quite a difference from Q4 2011’s 42% gains, which were largely driven by the addition of Giuliani’s previous company, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $400 Billion+ Digital Google SVP Nikesh Arora tosses a juicy number out for the advertising world at All Things D’s conference. Arora stated, “There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for […]
Facebook is changing the rules for admittance to its PMD badge program to focus more tightly on paid media. In an email to prospective PMD partners published on Business Insider, it tells applicants they’ll need to prove their knowledge of its ad products and their ability to “influence your clients on media spend.” Facebook has […]
“Look, complexity is our friend. There’s no doubt about it, because the more fragmented the market is and the more complex it is in terms of reaching the target audiences, it takes more very, very smart insightful people to accomplish that. That’s a long-term trend, and it continues.” “[The] technological ability to do things, and […]
Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of features. Among the favored approaches is so-called “holistic […]
Persado, a new data-driven marketing software company spun out from Upstream Systems, raised $15 million in funding led by Bain Capital Ventures, the company announced this week. Founded by CEO Alex Vratskides, Persado developed and sells “marketing persuasion technology,” which uses data and software to determine the most effective marketing messages for multi-channel digital marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Exchange Can Be Larger At The Goldman Sachs Technology conference, Yahoo! CEO Marissa Mayer submitted to questioning on her company’s strategy. In response to a question about Yahoo’s ad tech position she said, “Ad tech is fundamental to what we do. It’s been […]
Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions. Highlighting the actions of companies such as Adobe, IBM, Oracle, and Salesforce, The Jordan, Edmiston Group, Inc. (JEGI) has proposed a framework it calls the “Enterprise Marketing Management (EMM) Stack,” […]
Yesterday we reported that OpenX had abruptly shut down its OnRamp ad server after a major malware attack. At the time the company did not say when, or if, the open source ad server would be back online. In an update this morning, OpenX makes clear that OnRamp will never serve another ad. OpenX attempted […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Gurman Hundal, cofounder of Media iQ Digital, a performance trading specialists. I have always thought when something becomes too easy or too difficult, it will soon change and evolve in one […]
The Weather Channel may have taken some heat from meteorologists for naming this past weekend’s East Coast snowstorm “Nemo,” but doing so was certainly good for ratings and web/mobile traffic. The storm also highlights an issue that its owner The Weather Company has been trying to address since bringing on several digital ad heavy hitters […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Adds Commerce Many publishers these days are thinking about commerce to add to their advertising and content strategies. Twitter is no different as yesterday the ever-enterprising American Express announced a new partnership with the popular micro-blogging service. The Wall Street Journal’s Shira Ovide […]
Has OpenX’s open source ad server been hacked to death? After a serious attack on Saturday, OpenX abruptly pulled the plug on the OnRamp product yesterday, leaving customers scrambling to find new ad servers and reconstruct insertion orders. OpenX announced the shutdown this morning in a retroactive forum post, and offered little comfort to existing […]
It seems there’s still a place in the world for ad network rollups. Investment company JMG Exploration, parent to an ad network of Internet access points called AdVantage Networks, has acquired travel ad network Travora Media. With the acquisition, JMG will rebrand as MediaShift and position itself as a way to reach “on-the-go” Internet users. […]
Investment in all corners of ad tech shows no sign of slowing, but email marketing firms tend to be overshadowed by “big data.” So it’s fitting that as part of Sailthru’s new $19 million second round, the email marketing platform company hopes to generate attention for its set of offerings being marketed as “Smart Data.” […]
AOL’s mix of challenges and improvements to its ad business was clearly represented in its Q4 earnings last Friday. U.S. display revenues slipped 3%, dampening AOL’s triumphal announcement that companywide revenues returned to the plus side after eight long years. AOL CEO Tim Armstrong surveyed the company’s Q4 earnings in an interview on Friday, conceding […]
In its latest advertising campaign, for the new game Devil May Cry, Capcom used targeted social media ads to engage with its audience through mobile devices in the U.K. The campaign included organic tweets and posts on Twitter and Facebook, with the gaming company promoting several specific posts on both networks, targeted to current followers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Enhanced Debate On The New York Times’s Bits blog, Claire Cain Miller tackles both sides of the recent mobile ad standardization changes by Google through AdWords – known as enhanced campaigns. After noting Google’s reasoning for the changes, she echoes the concerns of buyers, […]
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight long years. And yet, Q4 saw the company’s display ad dollars slip further, with numbers in that segment flat globally and down 3% in the U.S. Read the release. For […]
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though those days are long behind […]
When you look around the advertising ecosystem, the ad technology sector is packed with start-ups which are often heavily-backed by venture capitalists willing to make a bit that Company X will be the next Facebook or Google. Yet, over the past few years, some ad tech startups have crossed a threshold and created real businesses […]
Google executives have been banging the drum on “premium programmatic” for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau’s VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for the company’s approach, including assurances […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Atlas To Facebook The eagle has landed – almost. Microsoft is announcing the sale of its Atlas ad server to Facebook as early as next week says Ad Age’s Jason Del Ray. He writes, “The acquisition price is not known, but is expected […]
