Chartbeat recently announced that it has brought its “engaged time” metric to its growing web ad analytics offering. Chartbeat CEO Tony Haile and Product Manager Alex Carusillo discussed their company’s objectives in advertising and industry trends with AdExchanger… AdExchanger: Overall, where does the analysis of advertising fit in Chartbeat’s strategy? TONY HAILE: Our core has […]
In some ways, “Local” holds the same allure and mystery of “Mobile” for the digital ad ecosystem. How can they be unlocked through automated, advertising strategies? For both, aggregation of demand through display ad networks has been the automated answer – i.e. solutions like Google’s AdWords/AdSense. That’s great for indirect sales, or smaller websites without […]
Marketing executives for pharmaceutical companies are stepping up their use of digital technologies and analytics to save money and fine-tune their targeting efforts. That includes hyper-personalization through retargeting and other digital ad technologies. According to a recent survey by management and tech consultant Accenture, more than 80% of the 200 executives surveyed named cost reduction […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring ‘Walk-Throughs’ PlaceIQ is offering a new metric for mobile ads that’s essentially a real-world equivalent of the online “view-through.” The so-called “Place Visit Rate” is defined thusly: “The ratio of people who viewed mobile ads for a physical retailer and subsequently were observed […]
Before taking the reins at DoubleVerify six months ago, Wayne Gattinella spent ten years at the helm of WebMD. When he signed up for that job, the consumer health publisher was three years old and had collapsed to some extent, like most web content providers in that era. Since then it has largely reversed course. Revenues for […]
The first quarter of 2013 was marked by some notable acquisitions—Google acquired Channel Intelligence; Twitter snapped up Bluefin Labs and Facebook agreed to buy Microsoft’s Atlas DMT. Merger and acquisition activities for marketing and other sectors have generally cooled down, however, according to a new report from The Jordan, Edmiston Group, Inc. (JEGI), an investment bank […]
Adaptly, a company that aims to assist brands in increasing and understanding their “engagement” across social media, may now have greater ability to help its clients: The company is the 13th to be awarded Facebook’s Strategic Preferred Marketing Developer title for the social net’s exchange. For Adaptly, being given the keys to the Facebook Exchange is […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, Chief Digital Officer, Valassis. Today, marketers have a unique opportunity to engage consumers through the integration of print and digital mediums. The marketer who is able to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce Adding Offline To Online J.P. Morgan analyst Doug Anmuth shares his notes about eBay’s recent analyst day. He calls eBay “the next generation of commerce featuring the convergence of online and offline shopping, and significant impact from mobile devices.” More notes (PDF). Jefferies […]
The Ladies Professional Golf Association (LPGA) has expanded the number of tournament-specific mobile properties it publishes, working with mobile platform company July Systems. “Each tournament isn’t going to create their own app, because a lot of that information would overlap with us, such as scoring and information,” Brian Carroll, VP of television and emerging media for […]
Online ad fraud bubbled up in a big way last month, after London-based Spider.io published details of a botnet responsible for generating billions of illegitimate impressions per month. The sites that are selling allegedly non-viewable impressions from the Chameleon botnet are not widely recognized brands. Reports have identified Alphabird and DigiMogul as among the site […]
Imagine having a conversation with a mobile ad that goes something like this: “I like the Celtics.” The ad: “Did you know the Celtics are playing in this city at 8:00 pm tonight? Go Celtics.” Voice recognition software maker Nuance Communications claims brands will be able to engage customers in such two-way conversations through its […]
Like a lot of content aggregators, Examiner.com saw its traffic rise to new heights by focusing on search results, then saw the multitudes evaporate when Google changed its algorithm two years ago. Since then, the company has been trying to shift away from the hyperlocal model it had when it launched in 2008, and develop […]
Marketers are missing out on potential revenue from consumers because they cannot adequately analyze the deluge of data they receive from increasing sources, according to a new study called “Marketing Science: from Descriptive to Prescriptive” released by IBM. The study found that only 32% of the 358 chief marketing officers surveyed feel they actively engage […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bottle And The Data Genie In a piece on web privacy in the New York Times’ Sunday edition, behavioral economist Alessandro Acquisti from Carnegie Mellon University tells the NYT in a series of anecdotes, studies and statements that consumers don’t undestand whats happening […]
In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, Co-founder and CTO at Integral Ad Science. Fraud impacts the entire online advertising industry and costs us millions of dollars each year. While everyone can play a role in […]
As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and “mobile signature.” AdExchanger spoke with two active players in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buying The Pipes It’s not ad technology “pipes” but it’s something similar for books. Yesterday, the company announced the acquisition of a social network for book lovers and authors called Goodreads. paidContent’s Laura Hazard Owen writes, “Goodreads is (…) likely to be less […]
Mobile devices are used not only to talk and text, but also to go online, check email, use social networks, and play games. All of this is well known, and marketers are trying to determine the best way to advertise to consumers within this experience. In its global 2013 Digital Marketers Report, Experian collected data […]
Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent, […]
As CMO for Adobe, Ann Lewnes is in a unique position: “a marketer marketing to marketers.” But that, she says, gives her an advantage in understanding the company’s target audience. Lewnes sat down with AdExchanger at the Adobe Summit earlier this month to talk not just about the new Marketing Cloud from Adobe, but also about […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. Are you still waiting for the year of mobile? Well, guess what? You missed it. That’s right, I said it – and if you didn’t know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable Products During a media day presentation earlier this week at Walmart’s eCommerce outpost in California, Neil Ashe, president and CEO of Walmart Global eCommerce, told reporters, “We aim to connect every product in the world with every customer, and let them decide how […]
The number of display ad tech companies “of size” has risen sharply in recent years as mammoths like Google and Adobe are joined by hulking no-longer-startups such as BlueKai, Rocket Fuel, Collective, and AOL’s Ad.com, among others. Demand-side platform Turn should certainly be included on this list. The profitable company employs 250 and works with […]
Marketers worldwide are pouring more money into digital ads, according to a new report from GroupM. Internet ad spending is expected to reach $113.5 billion worldwide this year, a 14.6% increase from last year and representing more than 21% of advertising budgets, reports the media buying agency, which polled marketers from 28 countries. North America […]
Digital ad pros would like to ask for your help with “Madison Avenue Rebuilds Staten Island” (MARSI) taking place on April 16 at The Ainsworth in New York City. Join the Facebook page. Staten Island natives John Nitti of Zenith Optimedia, Mark Mannino of Amazon and Undertone’s Eric Franchi have taken up the cause of […]
Mobile marketing company Velti is expanding its advertising platform with the launch of Velti Media, a buyer-focused mobile ad network. The company currently focuses mostly on mobile marketing, including SMS, performance marketing with carriers, and loyalty programs, with about 30% of its revenue coming from advertising, said Velti’s CMO, Krishna Subramanian. “From an advertising perspective, […]
Six months ago, when Steve Hansen was named CEO of blog network Buzzmedia, he realized that he shared a problem with the company’s readers and advertisers: He had no idea what the company’s identity amounted to. This week, as Buzzmedia (not to be confused with BuzzFeed) rebrands as SpinMedia, after one of its newer properties, […]
