“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO of Rare Crowds. Take it from me: It’s easy to complain. I’ve been writing monthly articles in this space since 1999, which I think qualifies me […]
Given that the phrase “there’s an app for that” seems to be true more often than not, drawing attention to a new mobile app is harder than ever. This is good news for Fiksu, a mobile marketing company that helps developers promote their apps. The company recently pushed out the latest version of its Fiksu […]
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign-up here. Cookie Stuffing Business Insider’s Jim Edwards covers alleged affiliate marketing fraud uncovered by the FBI, centering around the use of cookies and “harmless” publisher widgets. Edwards writes, “According to the FBI, both widgets engaged in ‘cookie stuffing.’ Anyone who clicked on them received a tracking […]
In a new update to its US ad forecast, Magna has slightly boosted its overall US ad forecast for this year and next, thanks to rising consumer confidence and other signs of life in the US economy. However, digital is the only media channel expected to see notable growth in 2013 (+11.5% in total interactive […]
At yesterday’s Digitas NewFront, Huffington Post executives said they would offer their native advertising content distribution system exclusively to the Publicis Groupe interactive shop’s clients. While billed as “real-time,” the self-serve content system will post marketers’ content within a two-hour window of receiving the request. “We’re bringing our year-old BrandLive service to HuffPost that will […]
With HookLogic’s purview in the ecommerce media arena, one might not think that former Yahoo CRO and AdMeld CEO Michael Barrett would be a logical fit for the company’s board, which was announced last month. But according to HookLogic CEO Jonathan Opdyke, the fit was “natural,” given Opdyke’s own thoughts on the future of exchanges, […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Insta-Branding As Facebook’s mobile advertising dollars soar, it’s time to get to back to work on building up revenue generation at its photo app Instagram. Last December, the app had to walk back plans suggesting the possible use of member photos in ads, but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io. Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example […]
With Krux’s initial conception of its publisher data management platform (DMP) nearly complete, CEO Tom Chavez is thinking about what’s next for his 2.5-year-old company. Chavez says, “We had a broad idea of all the pieces that we wanted to conquer, and within the last year, those puzzle pieces have come together. It spans not […]
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word “programmatic” is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like “big data,” “data-driven marketing” […]
With digital marketing budgets expected to rise this year, customer relationship management (CRM) software vendors are ramping up their pursuit of paid media budgets. “Marketing is perhaps the hottest area in the customer-facing realm right now, and it is evident the place has multiple holes to fill and many approaches to take,” observed Paul Greenberg, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subsidizing Piracy Piracy sites capture $6.8 million in wasted ad spend each month, DoubleVerify estimates in a new report. The verification vendor tracked 1,000 campaigns across 1,200 websites and found 3% of all “Network/RTB-purchased” impressions fell to the Jolly Roger. Download (pay with some […]
Facebook’s mobile ad growth was the big story in Q1, as ads served to handheld devices grew to 30% of all advertising revenue. Read the earnings release, or check out these highlights on the ad side: Total ad revenue grew 43% to $1.25 billion Mobile accounted for roughly 30% all Facebook ad dollars in Q1, […]
Location analytics company Placed is now offering a ranking system for brick-and-mortar retailers, restaurants and other destinations, based on data from its Placed Panels and Placed Affiliate programs. In March 2013, McDonald’s was the top US business based on the number of visitors, while Applebee’s and Sonic Drive-In both saw increases in their rankings compared […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Allen, Managing Director at Blackstone. Robb Stark, in Season II of HBO’s Game of Thrones, is presented with an interesting dilemma during his quest to avenge his father’s death. At […]
At first, the joke was when mobile will finally “arrive.” And now the joke may be “I wish mobile had stayed away,” as publishers report increased traffic for mobile (hooray!) but decreased ad revenues (ouch!) in comparison to its PC-based facsimile. Of course, there’s no turning back, as report after report signals the consumer’s move […]
In the past few years, Bizo CEO Russ Glass says that marketers have gotten smarter about using online data for targeting – and that’s a good thing, since his company’s success revolves around B2B audience segments gleaned from data partnerships with publishers. It’s less about “evangelizing the value of data,” says Glass, as the marketer […]
For all the glitz and glamour that surrounded Aol’s Newfronts programming preview on Tuesday, perhaps the most relevant news for advertisers came at the end of the showcase with a mention of the unsexiest of topics: back-office operations designed to support the thousands of hours of digital video, along with analytics. Following appearances by actors […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hidden Ads Botnets get all the glory when it comes to ad fraud, but there’s plenty of malfeasance to go around. Consider “ad hiding,” where ad traders load many ads (most of them unviewable) into a single ad slot – sometimes on premium sites […]
Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder […]
A year after Twitter opened its self-serve Twitter Advertising system to businesses on an “invite-only” basis, the microblog’s Promoted Tweets and Promoted Accounts products will be open to anyone in the US. Read the release. This news was mentioned as Kevin Weil, Senior Director of Product for Revenue at Twitter, participated on a panel with […]
Yahoo executives talked a lot about “new” ad formats and video-centric programming during its Newfront presentation, but a vague familiarity persisted until the very end of COO Henrique De Castro’s presentation, when he made a promise to media buyers: give us a small yet sizable portion of your TV ad spending and we’ll guarantee satisfaction. […]
With a PhD. in econometrics and an analytics and statistical background on the AdAdvisor side of the Neustar “house,” VP of Research & Analytics Ken Inman has good reason to be laser-focused on building consumer predictive models. Inman oversees the development of targeted marketing applications, using data and information to help address challenges in customer […]
It’s been over a year since publisher, ad server and ad exchange OpenX bought publisher ad tech services provider LiftDNA (AdExchanger story). And as often happens in these cases, the founder of the acquired company is exiting. Vadim Telyatnikov, who founded LiftDNA in 2009, told associates in an email memo obtained by AdExchanger that he is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic, Indoors And Out Automation isn’t just for websites anymore. The WSJ’s Suzanne Vranica focuses on how programmatic tools are being used for radio and out-of-home buying, which are among the oldest traditional media formats. “We are always looking for ways to make it […]
The Digital Advertising Alliance (DAA) will make a formal case this week that Do Not Track should be set to “off” by default. Members of the group charged with creating the DNT browser spec heard details of the ad industry’s proposal during a Monday call meant to prepare for next week’s face-to-face meeting in Sunnyvale, […]
WPP Group has shared some new details on revenue performance and strategy for its Xaxis trading unit. Xaxis grew its revenue by 28% during the first quarter, said Pivotal Research Analyst Brian Wieser in a research note. WPP had previously stated the business had 2012 media billings of $270 million and a headcount of 200. […]
As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its “State of Facebook Advertising Q1 2013,” released this week, leading […]
