In a new report, Forrester Research senior analyst Joanna O’Connell identified the pros and cons of three of the most common techniques for targeting consumers across platforms: cookie-based targeting, person-based targeting and inference-based targeting. In terms of cookies, O’Connell noted that the usefulness of the third-party cookie is “finally showing signs of strain … in […]
To Qubit, a London-based company founded by four former Googlers, proper optimization of Web technology deployments plays a critical role in the effectiveness of commerce experiences and online advertising. A range of publishers like the BBC and retail brands like Pandora rely on Qubit’s enterprise tag management product Opentag for digital marketing and other forms […]
Data scientists are fueling the growth of the ad-tech industry, as well as many other industries. Straddling art and science, data science requires a solid understanding of machine learning, computing and algorithms, in addition to strong problem-solving and communication skills. The other thing about data scientists: There’s not enough of them. In order to meet […]
Doing the real-time dirty work for online advertising may not be as sexy as buy side platforms and your favorite late model DMP, but 50-person strong Aerospike doesn’t mind. In fact, many ad tech companies including AppNexus, BlueKai and eXelate use Aerospike’s database product to fuel real-time, big data interactions. Today, the company announced (see […]
Lori Tavoularis, managing director for Revenue Partnerships at Tribune Digital, said she is ignoring the uncertainty around a possible sale of some or all of the newspaper division that houses her unit. Last week, according to The Daily Caller, Koch Industries decided to give up its pursuit of the newspaper chain, which was split from […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Amazingly, the Internet — the most trackable medium ever due to its two-way and one-to-one connections — has always faced huge issues surrounding measurement. There are many good reasons […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Wants To Own Video (Tech) Watch out comScore, Chartbeat, FreeWheel, BrightCove and Salesforce — Adobe is coming for you! At least that’s what Bill Ingram, VP of Adobe Analytics and Adobe Social, told Adweek in a Q&A. “We’re really about digitizing the word […]
Now and then the question comes up. How vulnerable is the digital ad ecosystem to the technical problems that occasionally knock out trading in the major financial markets? One such glitch hit Nasdaq on Thursday, freezing out investors for three hours. Time to revisit! Once the preferred way of explaining RTB to one’s relatives, the “financial […]
LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal. The portal, which was launched today, is an extension of the company’s current portal that is used by Facebook app developers to publish display […]
Close to a year after Google evolved its product search to a paid model under the auspices of Google Shopping, new data suggests the imagecentric ads are strongly outperforming standard text ads in retail advertising. According to Marin Software‘s sampling of global advertisers and agencies that spend more than $100,000 on paid search per month, […]
“Native advertising” is a projection of publisher desires to revamp traditional print advertorials. Advertisers, too, like the idea of doing something unique that dovetails with editorial content and looks good across devices without requiring three creative versions. But scalability remains an issue. Ad-tech provider Appssavvy is one of several players looking for ways to combine the […]
With Microsoft CEO Steve Ballmer planning to retire inside of a year, the question from an ad tech perspective is: could Microsoft return to an ad stack strategy with a new CEO? And if so, who would it be? Today, Microsoft’s ad tech/stack strategy largely consists of an hypnotic focus on search advertising through Bing, […]
Slice Technologies, a Silicon Valley-based startup that bills itself as the “best way to track and organize your online shopping,” has raised $23 million in Series B funding led by Japanese ecommerce company Rakuten, Russia Partners and NPD Group. Slice’s existing investors, which include Google Chairman Eric Schmidt’s Innovation Endeavors, DCM and Lightspeed Venture Partners, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. When I approached the register last weekend at a local Best Buy to purchase an iPhone charger, I was asked if anyone had helped […]
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign up here. Yahoo Binging On Startups Yahoo is continuing its startup acquisition binge. The company confirmed on Friday that it would add the team from IQ Engines, an image-recognition tech company, to help the aging photo site Flickr. TechCrunch ruminates that this could be an attempt […]
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of an earlier estimate. The researcher previously projected $3.32 billion in spend this year on RTB, due to “upward revisions in the overall digital display ad market.” Additionally, by 2017, RTB […]
Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps the key example of this. In one indicator of that program’s importance, the company recently promoted Fred Leach, who helped develop it, to head R&D measurement and partnerships across verticals. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The question of how to define programmatic buying is nothing new. It’s a term frequently discussed and written about within the […]
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently commercial. When Pinterest debuted price alerts in early August, it appeared to be a move on the visual social network’s part to help retailers reactivate purchase intent based on items […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding TagMan Tag-management company TagMan announced it has raised $5 million in funding ($13 million+ total). It’s an “inside round” led by Greycroft and iNovia, which can be looked at from perspectives such as that existing investors wanted more equity or the company couldn’t […]
A year after unveiling the Wall St. Journal’s private exchange, WSJ Audex, its parent company News Corp has expanded that model to cover the rest of its global publications. The News Corp Global Exchange, as its known, won’t replace WSJ Audex, but will instead serve as an umbrella over that offering and will include inventory […]
It’s been six months since botnets entered the advertising lexicon in a big way, thanks to research and publicity efforts by self-styled fraud fighters and firms that specialize in detecting nonhuman traffic. March stories in Adweek, AdExchanger and other publications shined a spotlight on the pervasiveness of nonhuman Internet traffic and its threat to the value […]
Mobile advertisers must get better at understanding their customers or risk repeating the mistakes made in traditional display advertising, according to panelists at Neo@Ogilvy’s client event, Mobile Day, which took place yesterday in New York City. “The challenge for many brands is that the user experience breaks down when consumers go from one device to […]
Google’s launch Tuesday of Data-Driven Attribution for Google Analytics Premium users left some questions on the table, including how pertinent offline data would be to the product, where “earned” media fits into the mix and what implications there are for “non-Google” marketers and the entire attribution ecosystem. Forrester Research, which released a Forrester Wave Report […]
Earlier this month, online video distributor Blinkx bought video ad platform Grab Media, which had been viewed as a Yahoo acquisition target.It was the company’s second ad-related acquisition, following the purchase of Burst Media two years ago. Suranga Chandratillake, Blinkx’s chief strategy officer who co-founded the company in 2004, says both acquisition’s were driven by […]
Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. News Corp.’s Programmatic Party News Corp. is taking programmatic into its own hands and launching a programmatic ad exchange. News Corp. Chief Executive Robert Thomson said, “Content aggregators would like to commodify our content, while data scrapers would like to aggregate our audience — […]
Today’s DMPs clearly stand out from each other and from other parts of the digital marketing landscape, according to the Forrester Wave DMP Q3 2013 report. Forrester Principal Analyst Joanna O’Connell profiled seven players that are pushing the envelope. More than as a result of competition from each other, the increasing use of mobile devices – and […]
Hotels.com estimates more than one in five transactions on its platform occur through mobile devices, representing a growing area investment for a predominant player in online travel booking. “We can always do better from a brand recognition standpoint,” commented Steven Quach, director of online marketing for Hotels.com. “Anywhere we can find pops of growth that […]
