More advertisers are running in-house “agency” units in 2013 than did five years ago, according to a new survey from the Association of National Advertisers. The change is driven in part by the weak global economy, but also could be chalked up to digital acceleration – including data/analytics and social imperatives. The survey of 203 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced […]
Under two separate deals that took place this week, Microsoft, Nokia, Verizon and Vodafone took steps that speak to the companies’ expectations for the smartphone market and the telecom industry as a whole. Microsoft’s decision to acquire Nokia’s devices and services division could help it shore up its place in the smartphone ecosystem while Verizon […]
Buy-side video ad server Vindico has in recent months sought to position as a viewability specialist. This fall the company is broadening that profile further to include a fuller set of programmatic tools, as it offers workflow and measurement services to publishers. Vindico President Matt Timothy hastens to add: Don’t call it a pivot. Vindico […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time’s Subscriber Data After a successful run with Toyota, Time Inc. hopes to capture more brands with its Engage product, which already counts Johnson & Johnson as a customer. According to Ad Age, Time Engage takes subscriber data and applies it to Web and […]
Rockfish has added 100 staffers since its acquisition by WPP Digital in 2011, expanding from its anchor office in Arkansas to Chicago, Austin and Atlanta. Now the agency is in the midst of constructing a digital CRM practice. Citing growing client demand for CRM-related services, Rockfish’s SVP & Chief Strategy Officer Dawn Maire noted a […]
This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India’s growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the […]
AOL and Yahoo – so different, right? Well, not exactly, but they have less in common than they once did. Here’s a crackpot theory for you: The companies are taking different paths in preparation for an eventual megamerger of the sort that was discussed, and then scrapped, back in 2011. Now we’re deep in speculative […]
With mobile commerce forecasted to hit $25 billion by year’s end, according to comScore, digital agencies are naturally fielding more questions about device strategy. Or, in the case of Razorfish, “context strategy.” Jason Goldberg, VP of strategy for multichannel commerce & content at Razorfish and member of the board of directors for Shop.org, touched on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trading Desk Expansion Publicis’ VivaKi is continuing its international expansion and opening a regional Activation Centre in Singapore, according to Campaign Asia. This is the second VivaKi Activation Centre, the first being in Amsterdam, with a third being planned for China. Grace Liau will […]
Ned Brody can officially join Yahoo as SVP for the Americas, five months after resigning his post as CEO of AOL Networks, the unit that houses the company’s ad-tech properties. Brody had been constrained from heading to Yahoo by a noncompete clause, which could have kept him from starting the job until April 2014. But […]
With agencies continuing to voice concern about their battles with clients’ procurement officers, some high-profile agency executives have called to pay for performance. Perhaps they should look no further than today’s direct-response business — traditionally driven by search advertising — where agencies like WPP GroupM’s Quisma have been operating for more than a decade. Quisma continues […]
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time bidding (RTB). The average cost per thousand (CPM) for standard ad space purchased via RTB now averages close to 35% more than the average CPM of campaigns booked without RTB […]
Tapping into second-screen viewing and related search habits is the new black. Facebook confirmed Friday it is testing “trending topics” in the news feed after rolling out a hashtags feature, according to The Wall Street Journal. Apple and, especially, Twitter have made notable moves in the space. But, for all of the interest, the fact […]
Gil Beyda is Founder & Managing Partner at Genacast Ventures. His firm’s investments have included Invite Media (acquired by Google in 2010) and Demdex (acquired by Adobe in 2011). AdExchanger asked Mr. Beyda to explain a fundraising tactic increasingly used by advertising technology startups known as an “inside round.” In venture capital, an “inside round” […]
Over the summer, lead generation company Inadco raised an $11 million second round funding, giving it a total of $17 million worth of venture capital since opening its doors five years ago. Much of that time, the Palo Alto company was in stealth mode. That changed roughly two years ago when it sought to position […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Local advertising is the largest pool of dollars in the US advertising industry, but is also by far the most fragmented and complex marketplace. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Logistics Facebook is pressing “auto-play” on its 15 second video ad strategy in users’ newsfeeds in hopes of capturing TV and video ad budget. As the LA Times points out, however, the success of TV ads can largely be attributed to the […]
Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues, a 31% increase compared to last year. The San Francisco-based company projects its revenues will top $4 billion for the 2014 fiscal year and is on track to hit a […]
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To date, the company has raised more than $22 million in funding from Benchmark Capital and others, and now feeds 7.5 billion product impressions per month to brand and retail clients […]
This week saw the formal launch of a marketing services company geared to entertainment clients. Water Cooler Group contains four agency brands – Maude (offering creative and strategy), Media Storm (planning and buying), Hip Genius (social media) and Bolt (for iTV). Among its clients are Food Network, MLB Network, Major League Soccer, Viggle, and cable […]
Like a lot of midsize independent newspapers, the Milwaukee Journal Sentinel is starting to see some thaw in the economic downturn that hurt the print business at large. While the climate is better, the challenge of declining print ad revenues has been replaced by the challenge of developing a more mature online ad strategy. The […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements, Google wants the world to know it’s keeping things clean too. A DoubleClick blog post details those efforts, including a ban on toolbars that overlay ads and manual and automated […]
With its 6.3-inch screen, it is easy to mistake the new Samsung Galaxy Mega smartphone for a tablet. It isn’t even the largest smartphone — the Sony Xperia Z Ultra has a 6.4-inch screen. As the gap between smartphones and tablets shrinks, combined with the growing hype around wearable devices, the demand for tablets is […]
Twitter has opened up Lead Generation cards to all advertisers after a limited release earlier this May. Twitter appears to be after direct-response advertising. Writing in a blog post, Twitter product manager Tarun Jain described the Lead Gen cards as “a streamlined tool to help advertisers find and connect off-Twitter with users interested in their message.” […]
Relying on ads to monetize a kids’ mobile app comes with a minefield of rules and restrictions. Apple, for example, requires app developers to avoid any behavioral advertising, ask for parental permission for in-app purchases and include a privacy policy. Developers also must get parental consent before collecting personal information like phone numbers and email […]
Twitter’s wading deeper into the TV pool. The end goal? Unlock more viewer data to balance the scale on social engagement and determine the opportune time to push paid media promotions. With its latest acquisition of real-time social data analytics platform Trendrr, which is used by a range of media companies and TV networks such […]
LiveRamp, a company that takes offline marketing data and matches it with online advertising, continues to find ways to blend in customer relationship management into the digital mix. The company is releasing a CRM data onboarding software product, called GetOnboard, that helps tie online and offline, as well as CRM and advertising, more closely together. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. How many golf balls can you fit in a 747? This simple, albeit somewhat ridiculous, question digs right into the heart of […]
