Behold, the many ways to “clip” a coupon. Long-ingrained in the collective memory of many as the stuff of super-savers (and Sunday newspapers), a bevy of businesses and app developers are remaking the way a discount is served. Digital discounts – as an industry – are heating up. Most notably, digital-coupon company RetailMeNot is prepping […]
Cross-channel marketing is one of the most common buzzwords marketers hear everyday, but only 8% of marketers have effectively implemented cross-channel strategies in their interactions with customers, according to results from a recent survey presented yesterday at Experian Marketing Services’ Client Summit in Las Vegas. The main obstacle is data. “Data is a blessing and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls […]
The recent stirrings around IPO plans in the video ad-tech space have been driven in part by the expectation of a clearer line between the $75 billion TV ad market and the $4 billion spent annually by marketers on broadband video. While it’s hard to go by intentions, especially when it comes to what media […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Differently Microsoft has decided to re-organize itself, according to a press release. On ZDnet, Mary Jo Foley breaks down the news: “The new Microsoft is not going to be cleaved cleanly along devices and services lines, as some had thought and heard. The […]
United Online is not a typical publisher. Unlike newspaper or magazine sites, it operates the social-media yearbook site Classmates, online florist shop FTD, consumer internet-access tools NetZero and Juno and the MyPoints loyalty rewards program. But it does have plenty of inventory and claims to reach a collective 100 million registered consumer accounts every month, […]
Facebook may be the world’s largest social network, but regional social sites are carving out their own followings — and companies are taking note. In a reflection of the rising influence of Chinese and Russian social networks, Salesforce.com is adding integrations into the Chinese microblogging sites Sina Weibo and Tencent Weibo, as well as VKontakte, […]
Twitter is getting serious about programmatic. Its recent moves – and reported moves – have included lead capture forms in the Twitter stream, CRM matching, and website retargeting. The latter two seem to follow directly in Facebook’s footstep. “It’s one area where they seem to be following Facebook’s lead,” comments David Berkowitz, chief marketing officer […]
SpotXchange, a video-marketplace operator focused on the supply side, has seen revenues from Real-Time Bidding exceed 50% of the total dollars it takes in from clients – up from 5% just two years ago. But as CEO Mike Shehan plots the company’s future, the focus on RTB is just phase one. The next phase — […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah. With all of the buzz about programmatic reserve — also called programmatic direct or programmatic premium — it would be easy to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of Beta Joining the increasingly crowded mobile demand-side platform landscape, mobile analytics startup Apsalar has launched its new DSP platform. The mobile DSP uses first-party behavioral data from approximately 700 million mobile users to let advertisers do lookalike audience targeting. With Apsalar’s help, […]
One of the first – and now, largest – e-commerce companies in the Netherlands, wehkamp.nl has tapped IBM to help the platform improve its marketing and dynamic-merchandising strategies. Using myriad IBM cloud products, including Digital Analytics, LIVEMail and Campaign, the e-retailer has noticed significant gain in click-through rates on banner ads (500%) and a 271% […]
Facebook’s Exchange is big business. Just how big can be hard to pin down, since Facebook breaks out neither revenue nor volume for its retargeting business. That leaves us grasping at occasional straws dropped by the 17 qualified FBX vendors. For example, late last year AppNexus indicated Facebook was exposing somewhere around 7 billion daily […]
The time when the blanket label “video advertising” will replace references to TV, PC, mobile, or tablet ads is still a long way off, but a new marketplace offering from Videology promises to advance that cause by letting buyers and sellers unify guaranteed and non-reserved ad deals. Dubbed “Descartes,” the system is named for the […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. You know a big storm is brewing, but you’re not quite sure from which direction it will come or how it will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Veteran Audience Blake Hall’s startup began as an ID verification service to help troops get military discounts. Now its getting into other segments, such as first responders. Looking a few years out you can see implications for mass permission-based ads. PandoDaily writes, “The Holy […]
Mobile advertising revenue jumped from $5.3 billion in 2011 to $8.9 billion last year in an 83% increase globally, according to a new report from the IAB and IHS. And even though brands are experimenting with more interactive, media-rich ads, search is still king, representing 52.8% or $4.7 billion of all ad revenue. Google took […]
For the past few years, the analytics spotlight has been captured by Nielsen’s Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE). WPP’s Kantar analytics group has tended to play a minor role in the wars over whether TV-centric metrics like gross ratings points can be relevant for digital media buys. But with today’s […]
As mobile usage grows, so do demands for location-based ads. Helping advertisers optimize their location data has become a highly lucrative space, finds Gil Elbaz, founder of Applied Semantics (which turned into Google’s AdSense) and the startup Factual. AdExchanger talked to Elbaz about the growth of location-based ads and Factual’s latest products, Geopulse Audience and […]
Facebook Preferred Marketing Developer and newly inducted Twitter Ads API partner Voxsup is applying data science to social media to help brands smartly segment audiences. The company is VivaKi’s preferred partner for social insights and Facebook ad-buys, working alongside partner The Echo System. Drawing on algorithms developed at Northwestern University by CEO Alok Choudhary, the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Zomick, managing partner of data integration at MEC North America. As the media landscape becomes more fragmented, sophisticated and ROI-driven, the need for clean, complete and accurate data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Convergence Plan Audio fingerprinting app Shazam has raised $40 million in a funding round from Latin American wireless carrier Movil. Read the release. But the proceeds have little to do with mobile. Instead, Shazam, which connects users’ smartphones and tablets to information about ambient […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In spite of plenty of criticism by the IAB and others in the industry, Mozilla is moving forward with its plan to block third-party […]
Pinterest is starting to move toward a clear advertising model, as shown by last month’s hiring of Facebook’s global PMD head, John Yi, to run its marketing developer partnerships. The company has rolled out analytics and “Rich Pins” features geared to brands, and is believed to have a marketing API program in the works. Rather than […]
As companies grapple with the constant flow of incoming data, the demand for a data scientist — someone who can spot trends and pull insights from the data—continues to grow. Lauren Moores is the chief science officer at EveryScreen Media, a two-year-old startup that offers a real-time bidding platform and mobile audience targeting. AdExchanger caught […]
Ecommerce is on the upswing. This sector saw a compound annual growth rate of 18.7% between 2008 and 2012, suggesting it’s one of the fastest-growing industries, according to new research compiled by global boutique merchant bank Siemer & Associates. Worldwide spending on ecommerce totaled $820.5 billion in 2012, which was nearly 21% higher than the […]
Shopping on mobile devices, i.e., “m-tailing” is surging across China, according to a report from digital agency Draftfcb Greater China. Two-thirds (67%) of respondents indicated that looking at products on a mobile phone is just as satisfying as being in a store and 71% believed that shopping on a mobile phone provides better deals than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Ad Model AdBlock is the most popular Firefox add-on, as reported by Salon, but users may not be getting exactly what they expect. Apparently sites like Google can pay to be whitelisted by the company so some ads can still be seen through […]
With Tremor Video taking its video-advertising technology company to the public markets this week – and YuMe preparing to follow suit — AdExchanger reached out to ad-tech industry veteran Dave Morgan to discuss the implications. Morgan, who founded TACODA and Real Media, has experienced the whims of the public markets. To be sure, Morgan has an interest […]
