Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Audiences Ad Boost More than twice as many advertisers have flocked to Facebook’s custom audiences feature since January, reports Bloomberg’s Brian Womack. Released nearly six months ago, custom audiences, which lets companies apply data they’ve collected from outside the social network to their […]
The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the […]
Winning a hotel guest takes more than a swimming pool and a spa package. Like its competitors, Starwood Hotels & Resorts Worldwide looks for opportunities to give its accommodations an edge over other hotels. With more than 1,100 properties in nearly 100 countries across nine brands, the company has strong brand awareness. But that isn’t […]
Resistance to Mozilla’s proposed blocking of third-party cookies got a boost yesterday from the IAB. The trade organization released a statement from president and CEO Randall Rothenberg opposing Mozilla’s plan, and an online FAQ about the situation for those who may want to learn more. In late February, Mozilla announced that for Firefox version 22, […]
The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SlideShare Gets a Makeover After snapping up the content sharing platform SlideShare for $119 million last year, LinkedIn today unveiled its new SlideShare Content Ads. “Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic. The discussion started with a […]
As content, commerce and ads collide in digital, retailers are looking for ways to capitalize. For pet supply company Petco and its director of online marketing Jason Stuempfig, strategic plans included bringing tag management firm Tealium into the mix. (Read the release.) Looking over the commerce landscape, Stuempfig says many retailers are becoming “content machines,” i.e. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik Managing Director, Media & Connections, R/GA. It’s difficult to think about the multibillion-dollar world of real-time media auctions as a game, but auctions have winners and losers, like […]
Oreo’s humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo’s message that “you can still dunk in the dark” caught fire on Twitter, […]
If you’re attending an ad industry conference, it’s a safe bet you’re going to hear a lot of cheerleadering and hyperbole about how great things are. And while there are any number of ardent defenders for the ad agency model out there, few could muster a level of encouragement as spirited as the one laid […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Intel Adobe Omniture founder Josh James continues to build his BI/data visualization business, Domo, and Amazon has a seat at the table. According to TechCrunch, Domo has raised $60 million in new financing from several firms including Amazon CEO Jeff Bezos’ personal investment […]
Tablet usage is growing at an impressive speed, with traffic from tablet devices doubling over the past year, according to new data from Adobe’s Digital Index. Additionally, tablets surpassed smartphones for the first time in February 2013, when looking at global traffic share. Adobe looked at more than 100 billion visits to more than 1,000 […]
Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling over programmatic methods for at least the next few years. Unlike other digital publishing and ad services rivals, such as Federated […]
Digital ad management provider DG is pouring the disparate technologies and products it has bought and built over the last few years into a single receptacle called “VideoFusion.” While having a clearer marketing message is the over-arching reason for the “brand unification,” the company also wants to emphasize its proposition to be the connective tissue […]
When you think of big consulting firms operating at the intersection of technology and marketing, names like McKinsey and Deloitte come to mind. GroupM? Not so much. But WPP Group’s media investment arm aims to change that with a new consulting unit led by Ernie Simon, previously the chief strategy officer at Omnicom’s OMD. Unlike […]
What did marketers take away from the Adobe Digital Marketing Summit in Salt Lake City last week? Below we recap some keynotes, breakout sessions, and broad themes from the conference. The Wednesday evening general session, featuring a conversation between Federated Media’s John Battelle and Twitter’s Adam Bain, garnered a lot of buzz online (AdExchanger story). During the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive VP-global partners at Dunnhumby. Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Vs. Desktop Pandora reported better than expected (but still a loss) fiscal fourth quarter earnings late Thursday as the company continues to concentrate on a mobile future. See the release (PDF). The Wall Street Journal digs into the details, “Mobile ads still aren’t […]
“Traditionally from an online advertising perspective, we invest heavily in paid search and display advertising. We’re going to use data to start to test display advertising [more]: how effective is our display advertisement? We’re going to leverage our platform to serve up two different types of display ads to understand how effective our banners really […]
While the Wednesday morning keynote at the Adobe Digital Marketing Summit focused on a mega-demo of the new Adobe Marketing Cloud, the Thursday session took a big picture view, with NASCAR, adventure seeker Felix Baumgartner, NBC Sports, and Khan Academy sharing stories of challenges overcome and lessons learned. Taking Risks Baumgartner, who jumped from the edge of […]
Following its string of social media acquisitions, Oracle has pulled all its social capabilities into one product, allowing marketers to create and publish content, listen to and engage customers, and analyze interactions from a single interface. Unveiled at the South by Southwest conference, Oracle’s Social Relationship Management (SRM) product ties together capabilities gained when the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic India IPG Mediabrand’s global CEO Matt Seiler talks to DNA’s Priyanka Sahay about his company’s plans for newly acquired India agency Interactive Avenues. Among the plans are to launch the Cadreon audience buying unit in India. “The next step up is securing campaigns, […]
While much of the focus on data has been on the way marketers and ad agencies employ it, there are a few companies who work primarily with the editorial side on how best to target their content (and the advertising that supports it) to readers. That space is shrinking a bit today, as content discovery […]
Spring has nearly sprung, and it seems Facebook is ready to get the clutter out. The company today rolled out organized, parallel newsfeeds geared to various user information needs. CEO Mark Zuckerberg and several members of his team showed off the new, more visually dynamic newsfeeds at Facebook’s Menlo Park headquarters this morning. The quick […]
More than 5,000 people from 27 countries came together in Salt Lake City for the annual Adobe Digital Marketing Summit, where they have heard about Adobe’s latest news from top executives, seen how clients and brands from a wide range of industries leverage these tools, and discussed trends and challenges facing marketers today. The Last Millisecond: In Marketing […]
Martini Media, the online ad network focused on targeting young “affluent” audiences for the past four years, is broadening its offerings to the programmatic side. Martini’s move reflects a number of factors reshaping the online ad landscape, but the shift is not without pitfalls. For one thing, the ad network model in general is under […]
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem. It is written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As digital marketing continues its rapid growth, more traditional marketers have created “Digital Centers of Excellence” (COE) to help shepherd digital marketing. Being a proud member […]
Adam Bain, president of global revenue for Twitter, took some jabs at Facebook and explained his marketing vision for Twitter at the Adobe Digital Marketing Summit on Wednesday afternoon. Federated Media CEO John Battelle led the Q&A. After sharing the latest news from Twitter — that the social network now has more than 200 million active […]
