It would be generous to say the attribution puzzle is half-solved. A quarter or an eighth solved is more like it. But the direction is clear. Advertisers are getting better at allocating conversion credit to brand interactions up and down the funnel. Platform companies are helping them, but their efforts can sometimes seem clumsy, calling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Bags Hashtags Facebook is co-opting some of Twitter’s real-time cred with the addition of hashtag support for users and brands. In a blog post, it suggests marketers can stop worrying about going “all in” with Twitter when launching hashtag-based campaigns in their billboard […]
While it was not mentioned at Apple’s WWDC keynote address earlier this week, the newest version of iOS includes a new privacy feature that pushes more advertisers into adopting its latest user tracking system. After Apple announced nearly two years ago that it was shutting down access to the unique device identifier (UDID), which many […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe. As a technical, data-savvy CMO, you want to make all key strategic decisions based on data and predictive […]
A month after accepting a $50 million investment from PE firm Spectrum Equity in return for a minority stake in the company, video ad platform Extreme Reach is carefully planning a series of small acquisitions directly tied to building scale, not greater technology advancement. In an interview with AdExchanger, CEO John Roland didn’t address the […]
As ecommerce companies continue to encroach on brick-and-mortar stores, investment firm HGGC believes MyWebGrocer, a company that provides digital marketing and analytics services for brick-and-mortar grocers, can help traditional retailers push back against ecommerce giants like Amazon. Terms of the deal were not disclosed, but HGGC is rumored to have invested $25 million to $100 […]
With a media background at McCann Erickson and venture financing raised this past April from Redpoint Ventures and WPP Digital among others, Miaozhen Systems CEO Wei Zhu sounds like your typical “Western” entrepreneur. Calling his 310-person firm “the Nielsen of China,” Zhu claims Beijing-based Miaozhen already has 80% market share for online measurement – with DoubleClick […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Mugnier, Senior Vice President at M&C Saatchi Mobile. Watching a BBC documentary recently, I learned one of my new favorite statistics: At any one time, approximately one million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spreading Viewability comScore was spreading its viewability mantra across the media yesterday. The Wall Street Journal’s Suzanne Vranica covers the industry conundrum and finds a marketer who is making demands. She writes, “ConAgra is now demanding that all its display-ads deals come with some […]
In pitching the marketer-centric audience at Merkle’s customer summit about the benefits of DIRECTV’s addressable televison advertising product, the company’s VP of Advanced Advertising, Tom Hagopian, identified two of its challenges, too. The first was the limited scale of the addressable TV market. The second… “On the TV buying side, we are constantly involved in […]
Recounting an anecdote in his opening keynote yesterday at Merkle’s customer summit, Merkle CEO David Williams illustrated what a “game-changer” Facebook’s Custom Audience product has been for Customer Relationship Marketing (CRM) companies like his. Williams said that Facebook executives initially told him it would not only never let email addresses match to Facebook login data […]
Facebook ad platform Blinq Media has made some big changes since Gannett bought it last year for an estimated $92 million. Among those changes is a potentially powerful tie-in with ShopLocal, the dominant player in digital ad circulars and Blinq’s corporate sibling at Gannett. The idea is to convince ShopLocal’s existing customers (national retail giants […]
Following the news that Facebook will be reducing its ad formats by half and redesigning Sponsored Stories, Salesforce.com has released a report on the performance rates of various Facebook ad types that marketers use through its platform, Social.com. Based on data collected from Social.com between January and March of this year, the study measured the […]
Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it’s time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded the company Upfront Digital Media effective immediately. The […]
Beginning in Q3 of last year, American Airlines began buying connected TV ads using Rovi’s interactive guide page. The goal was to raise its profile among travelers coming from the UK. The airline won’t disclose how much it spent with Rovi’s ad network – through its agency Universal McCann – on interactive TV ads, but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, Founding Partner & Global Chief Strategist at Essence. Only a few years ago, I grazed on hundreds of different destination sites. These days, there are only three […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Scam Online advertising fraud continues to be a topic of discussion, and Adweek has named six companies that consistently come up when talking about traffic fraud: AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing. Adweek’s Mike Shields covers it: “’AdOn is just […]
Pointing at its own 350 person-strong digital team and “hyper growth” for its products and services related to the digital channel, Merkle kicked off its “CRM Executive Summit” today in Charleston, South Carolina. Merkle CEO David Williams recounted for customer attendees how it was only four years ago that “the stars were aligning” and true […]
Last week, when Facebook signaled plans to sharply reduce the number of discrete ad formats it offers, no one criticized the move. And why should they? After Facebook’s early frenzied experiments in advertising, it’s a natural step to assess what performs best, lose the rest and restructure the whole ad offering around advertiser objectives rather […]
A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada’s IAB suggests that 2013 is the “breakout year” for that country’s video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend “half or more of their video-related ad budgets on programmatic […]
Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about […]
The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The Exchange Lab, with headquarters in Toronto and London, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, Senior Vice President of Product Management at Turn. The industry has settled on a hot new buzz phrase: programmatic direct. This certainly describes what the industry is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding The Waze? After talks with Facebook fell through, Google may have swooped in and offered $1 billion+ to acquire social map startup Waze. According to Israel-based Haaretz, the move is a done deal and would keep Facebook from directly competing with Google in […]
From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of perspectives on data and its impact on people. Today, like any good agency “soldier,” he says he wants to […]
The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia’s major internet players. The […]
Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Native It’s clear that IAB loves a good task force, and their latest effort revolves around standards and best practices for native advertising. See who’s on “The Force.” According to the IAB’s blog, they are also launching a Content Marketing Task Force to […]
