“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Over the last three months, the word “programmatic” has been featured in the […]
With over 50 magazine brands worldwide, including such niche “rag” legends as Popular Science and Field & Stream, Bonnier’s publishing arm has taken the long ride from print to digital. And as its digital strategy has expanded, so too has the company’s analysis of data for making the most of advertising yield. Peder Bonnier heads […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Latest Shuffle AOL CEO Tim Armstrong has often talked about the company’s one constant: change and more of the same. Whether it’s rebranding business divisions or moving executives from one department to another, nothing at AOL stays the same for long. Artie Minson, […]
Just two years after Federated Media Publishing founder John Battelle handed the reigns over to then president Deanna Brown so he could step back as executive chairman, Battelle is taking back the CEO position. In an official blog post, Battelle said that Brown told him that she planned to do something “smaller” and directly involving […]
Facebook has confirmed its agreement to buy Atlas from Microsoft, paving the way for a more robust demand-side offering from the company. In an interview with AdExchanger, Ads Product Director Gokul Rajaram said the primary aim is to help advertisers compare their Facebook ads with all online, and eventually offline, placements. An ad network is not […]
Of the top 100 retailers in the U.S., 30% do not have mobile apps for iOS or Android devices, according to mobile solutions provider Xtreme Labs. And for those that do, there are still areas where consumers want to see improvement, including that many apps crash too often or lack features. Xtreme Labs pulled retailers […]
Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, “Data, Data Everywhere And Not A Terabyte To Think.” This year’s theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but […]
Over the past two months, the USC Annenberg Innovation Lab has released two reports highlighting the ad exchanges and networks that were placing the most advertisements on piracy sites or illegal download sites, and the brands whose ads appear on such sites. This has brought this issue to light once again, after last year’s discussion […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The industry is rife with conversations about programmatic premium media buying and selling right now, and I could write a column about each of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Ad.com Gets ‘Friended’ As AOL Networks head Ned Brody plans to refine the company’s supply side offerings, its demand side, third party ad network is likely to see a boost now that it has access to inventory from the Facebook Exchange. As Brody […]
Facebook is ramping up the volume of outside data marketers can apply to their audience targeting campaigns on the site. It confirmed it will extend its Custom Audiences tool, begun in partnership with Datalogix back in September, to three new partners in the CRM matching arena. Epsilon and Acxiom will bring their first and third […]
Amazon continues to be a risk for brick-and-mortar retailers, especially when it comes to consumers showrooming, or visiting a store to try on or see in person a product before then buying it online. The “Aisle to Amazon: How Amazon is Impacting Brick-and-Mortar Retailers” report from Placed calculated the risk level for major retailers from […]
You wouldn’t expect a media-focused conference to dwell on content strategies, but “owned media” dominated at the Association of National Advertisers Media Leadership conference in Miami this week. Numerous client-side marketers trumpeted their content innovation, including paid integrations with network TV programming, mobile apps, and social fan engagement. They often appeared to give short shrift […]
The word “premium” is bandied about the advertising industry to – at a minimum – add a glow to digital ad inventory. But, what does “premium” mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: “What makes ‘premium’ premium? Please share your top three attributes of […]
Salesforce.com added new mobile customer service solutions to its offerings, the company announced this week. Chairman and CEO Marc Benioff spoke about the new focus for the company, and demonstrated the new features, at an event at the Waldorf-Astoria in New York on Tuesday. The company currently offers three cloud-based products: the Marketing Cloud, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Addressable Email On the Google Developer blog, the company announced it’s setting up Google+ single sign-on for apps, which dovetails with unifying its privacy policy across Google products and services. From the blog, “If you sign in to Gmail, YouTube or any other […]
In his first high profile appearance since jumping from Google to Yahoo, Henrique De Castro, the portal’s COO, took the stage on the second and final day of the Interactive Advertising Bureau’s Annual Leadership Meeting to showcase the company’s vision under his fellow ex-Googler, CEO Marissa Mayer. The content vision, as demonstrated by the new […]
“We have definitely seen [Facebook paid media] working in terms of fan acquisition and growing our fan base. Though, I think there is a point for all big brands where that begins to work a little bit less – meaning you’ve captured all of that low-hanging fruit and now your Facebook fan advertising has to […]
Both major publishers like Forbes and startups like Buzzfeed have found there’s little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a “debate” on the value or hype of native advertising at the Interactive Advertising […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It has often been said that due to nearly “unlimited inventory”, pricing on digital advertising will continue to decline. This is a thought that has been […]
Opera Software spun off its mobile advertising, content distribution, and monetization businesses into Opera Mediaworks, the company announced on Monday. The global mobile marketplace will work with more than 80,000 mobile sites and mobile applications, and brings together several recent acquisitions, including mobile advertising firms 4th Screen Advertising and Mobile Theory, which were acquired a […]
“For us it’s about transparency. It really seems like a big black box. We’ve been taking a more conservative approach. Maybe it’s our German heritage to be more cautious.” -Gerhard Louw, Senior Manager of International Media Management at Deutsche Telekom, responding to a question about his company’s use of agency trading desks. Louw spoke yesterday at the Association […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Changing The Ecosystem Map The Interactive Advertising Bureau has unveiled its answer to the famous (some say notorious) LUMA Partners’ ecosystem map. In the IAB’s version, the brand is at the center. See it now! Why? IAB CEO Randall Rothenberg said at his association’s […]
Mozilla’s Firefox browser will have a new cookie policy when its release 22 comes out later this year. The new patch, developed by privacy advocate Jonathan Mayer, will allow first-party cookies, but block third-party cookies. “The new cookie policy is intended to better conform to user privacy expectations and preferences,” Mayer said in an email […]
It has become de rigueur at the Interactive Advertising Bureau’s annual conferences for executives to take to the stage for sessions that were half encouraging and half lecturing industry professionals for getting the science of digital marketing right, while not quite nailing down the art side of the equation. This year’s IAB Annual Leadership Meeting […]
Kellogg Company is undoubtedly the brand with the most to say about programmatic. And its VP media & digital, Jon Suarez-Davis, carried on that tradition during comments today at the Association of Nation Advertisers’ Media Leadership Conference. More than half of Kellogg’s online media now traffics through programmatic channels, including both “open exchange” buys and […]
RBM Co-founder and CEO Elliott Easterling is a believer. For his San Francisco-based performance marketing agency, which has broadened its scope beyond search to display as well as other channels, agile marketing works – and the $6 million in net revenue last year is the proof. Ignited by Silicon Valley startups and its agile product development […]
One of the vestiges of cheap, low-quality ads has been the “pop under” format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In the last quarter, TripAdvisor began moving away from pop-unders in favor of Google-like “meta search” results for its display ad partners in the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. Imagine seamlessly delivering relevant content to customers and prospects based on their location, historical behavior, and current actions. Content that removes the boundaries […]
