“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part overview of the space on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Privacy: There’s An App For That As Jon Leibowitz prepares to step down as the Federal Trade Commission Chairman at the end of the month, he’s leaving a parting shot directed toward the companies who run smartphones’ operating systems and mobile app developers: […]
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was assiduous in his pursuit of what he saw as overstepping by companies engaged in consumer data collection. His language could be inflammatory, as when he said in 2009 that “a […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s, tablets and other Internet-enabled devices […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Users Get Carded Aside from building up search and ad targeting, Facebook is also deeply focused on e-commerce. The social network introduced its Gifts shop in time for the holiday season and to keep the momentum going, it’s rolling out Facebook Cards to […]
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with the introduction of its Certified Viewability feature, which promises to verify whether a video placement has been seen in real-time and blocks impressions that do not appear to the user. […]
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009, the company supports direct response advertisers on their Facebook campaigns, and mostly works with clients in Europe, though 25% are based in North America. “Up until December 2012, we were […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your […]
Real-time online video ad platform LiveRail found that health, drug, and medicine advertisements were some of the most blocked on its RTB video ad network in Q4 2012. Through its Check Point technology, LiveRail lets publisher clients put up restrictions and blocks when it comes to what ads can win at an RTB auction. LiveRail […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. & “The New” As the magazine publishing business continues to find ways to streamline and evolve to the “multi-platform” world, that will inevitably mean a lot of job cuts. That was the impetus behind Time Inc. CEO Laura Lang’s decision to layoff […]
Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were […]
With a year under his belt at sharing data company ShareThis, CEO Kurt Abrahamson says the past year was one of strong growth in terms of all the usual metrics of revenue, staff and success of clients – though he declined to provide specifics. His optimism for 2013 starts with something ShareThis calls the “SQI” […]
Mobile video will affect the viewer experience and advertiser strategies for the Super Bowl on February 3. According to Adobe, users turn to mobile video twice as often during a major sporting event than a typical day. Adobe analyzed 1.4 billion mobile video starts during 10 large sporting event days in 2012 as well as […]
Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. “There is a problem with the way data mining works,” CEO Anthony Iacovone tells AdExchanger. “First, you feed that system […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you’re targeting audience based on intent. Your assumption is that you’re reaching an audience while that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-Commerce’s Easy Gains Trade group National Retail Federation projects growth for online sales will rise between 9% and 12% this year, compared to total retail sales gains – which are in the 3.4% growth range. Still, NRF analysts say the uncertain economy could dull […]
Interest in real-time bidding continues to grow worldwide, but inventory in North America, the largest market for RTB, is seeing slower growth. Media buying and optimization company Accordant Media found that global RTB impressions during the fourth quarter of 2012 were up 61% compared to Q4 2011 and impressions for all of 2012 were up […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are making three major mistakes: You […]
Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Ad API Arrival? For the past three years, Twitter has been saying it’s going to release an advertising API. Well, according to anonymous ad executives who speak to Techcrunch’s Ingrid Lunden, that moment will finally arrive some time this quarter. “I have been […]
AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving from an ad network — will […]
Since the majority of Facebook user attention is focused on the Newsfeed, brands are understandably obsessed with optimizing their content creation around Likes, Comments, and other user in-feed engagements that boost visibility and create fodder for paid media on the platform. With the acquisition of Y-Combinator startup PageLever, Unified Social has captured one of the […]
Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, […]
Mobile advertising gained steam in Q4 thanks to increased interest from advertisers and consumers during the holidays, according to recent data and reports from several mobile advertising platforms. As consumers turned to their phones and tablets more often during the holidays — and as they received new devices as gifts — advertisers took advantage during […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Musi, Head of Cross-Platform Analytics at DG MediaMind. The Super Bowl, which will air Feb 3rd, draws the year’s largest TV audience. Last year’s game set a new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meaningless Reach? How many billions of impressions does your (take your pick) DSP/SSP/DMP etc. process every day? Adweek’s Mike Shields offers a rundown of the big platforms, including AppNexus, The Rubicon Project, Turn and others and finds nothing but confusion in the triumphal pronouncements […]
Yesterday, MediaMath announced that it was the winner of the long-rumored Acerno auction as Akamai officially exited its experiment with the advertising business – also known as Akamai’s Advertising Decision Solutions (ADS). (Read the Akamai release.) Of course, as a content distribution network (CDN), Akamai remains a critical part of media. Terence Kawaja’s LUMA Partners led […]
Although the major internet ad players – e.g., Pandora, Spotify, Last.fm – all swear by their direct sales, Xaxis, WPP’s audience buying unit, is looking to leverage audio ads as a way to get more brand campaign ad dollars within its programmatic system. “The appeal [of internet radio audio ads] is that we want to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Dreller, Director Client & Industry Solutions at Visual IQ. Most people aren’t fans of advertising — online or offline. They’re clutter. They’re distracting. And I’m not even talking […]
