Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
Following Yahoo CEO Marissa Mayer’s vague comments during Tuesday’s Q2 earnings call promising to increase investments in the company’s ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering “personalized, […]
For luxury retail brand Stuart Weitzman, Facebook ad buys are a pertinent part of its strategic process for brick-and-mortar store rollout. By combining offline data, such as in-store sales reports, with online performance data, the company has made headway in gauging international audience preferences to ignite interest regionally. “Stuart Weitzman is expanding globally at a […]
Accuen, Omnicom Media Group’s trading desk, is officially opening trading desk operations across 20 markets in Latin America, giving the programmatic unit coverage in 60 countries. Much of the focus on the nations that comprise Central and South America has tended to revolve around the rise in consumer spending by Hispanics in the US and […]
GroupM media agency Mindshare announced in early June that former Digitas exec Jordan Bitterman would become the agency’s new Chief Strategy Officer for North America. While at Digitas, Bitterman co-founded the Digitas NewFront, which was a pre-cursor to the Digital Content NewFronts industry-wide event held most recently in April and May. In an interview last […]
Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership […]
Retail marketers are focusing most of their digital marketing efforts on paid search and email, according to new findings from Forrester Research and Shop.org’s joint State of Retailing Online 2013: Marketing and Merchandising report, released today. Mobile optimization, unsurprisingly, is another area of interest as more commerce companies look to the mobile device as a vessel […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Avner, founder and CEO at Taykey. With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
The Digital Advertising Alliance’s managing director, Lou Mastria, reacted to the Tracking Protection Working Group’s decision to reject the DAA’s draft proposal for a universal Do Not Track standard, calling it “unfortunate” and “adding more pressure” to meet the group’s upcoming deadline. “I think we proposed something that was workable and did a lot to […]
Yahoo today reported a 1% decline in ex-TAC revenue year-over-year of $1,071 million in the second quarter. See the release. And get the earnings slides (PDF). For earnings number lovers, Yahoo came in at Wall Street’s projected numbers: “GAAP net earnings per diluted share was $0.30 in the second quarter of 2013, compared to $0.18 in […]
After a year existing as a retargeting API feature within ad-exchange operator AppNexus’ system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google’s DoubleClick […]
“Old marketing has always been about archery. You’re there to hit the target and shoot the same arrows over and over again. New marketing is a lot like ping pong. It’s real-time decisioning. You’re leveraging business data, and not just media and marketing data. It’s requiring a lot of new skill sets, especially people who […]
It’s been covered before, but the evolution of telecom carriers’ privacy policies are worth another look as cookie tracking constituencies clash. It’s a notice sent to Verizon Wireless users (I am one) about information that is made available to the “Verizon family of companies for marketing purposes.” Potential targeting attributes are “type, quantity, destination, technical […]
Performance marketing company CPX Interactive announced today that it has hired former AudienceScience CEO Jeff Hirsch as the company’s chief marketing officer. With deep experience in the world of advertising networks, including stops at ValueClick, Fastclick and, most recently, Underdog Media, Hirsch will join a company known for its direct-response advertising focus. As he prepares […]
When people talk to StrongView (was StrongMail) CEO Bill Wagner about his company’s decision to re-brand (see last week’s release), he says that it’s often less about why they re-branded, but more about why they waited so long. StrongView was originally founded in 2002 as an email infrastructure company and, like other email infrastructure companies […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Walsh, SVP of media at Integrate. In the 2010 film “The Social Network,” Facebook co-founder Eduardo Saverin asks Sean Parker to settle an argument between him and Mark […]
In the fight for more transparency in the online advertising world, new data released last week shows how advertisers still do not always know the ins and outs of online display advertising. According to SQAD, a media cost forecasting company, advertisers still understand television advertising more than they do online display ads. At the 2013 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties around targeting the mobile cookie versus targeting the […]
Internet business models have been turned upside down and ad-tech is no exception remarked Youssef Squali, global head of Internet media equity research for Cantor Fitzgerald, during a speech at today’s IAB Advertising Technology Marketplace in New York City. As a result, he sees this disruption enabling faster, cheaper processes and ultimately, better pricing – […]
Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva […]
Premium direct sales and real-time biddable display advertising … can they co-exist? IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars. According to IDG Enterprise CEO Michael […]
The use of data tied to a consumer’s brand loyalty remains data-driven “gold” to marketers. And as addressability propagates across digital and offline channels, the importance of a loyalty strategy only strengthens. In early July, Alliance Data’s data-management and marketing company, Epsilon, announced (see the release) that it had been chosen as the technology platform for Dunkin’ […]
As SVP and chief digital officer for The E.W. Scripps Company, Adam Symson oversees the development of media and advertising products and services in more than 20 markets. His main focus is to enhance the company’s marketing and media product development through Web, mobile and connected TV platforms. Earlier, as a vice president of interactive […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Veerle De Lombaerde, global product director at The Exchange Lab. Consider the following scenario: You spent months educating your client about the value of programmatic buying. Based on your […]
Pulling insights out of disparate data sets is a challenge for many companies. Sometimes the problem is a marketer’s approach to data analysis. Kevin Ertell, e-commerce VP at kitchenware retailer Sur La Table, identified at Experian Marketing Services’ Client Summit 11 ways marketers undermine their efforts. AdExchanger spoke with Ertell about those points and other best-practice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Collective VentureBeat reported on Friday that Collective, the digital ad platform and services company with a cross-screen pitch, has received a Series C round of financing to the tune of $20 million, led by Cox Media Group. An additional $30 million credit line […]
Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings […]
Behold, the many ways to “clip” a coupon. Long-ingrained in the collective memory of many as the stuff of super-savers (and Sunday newspapers), a bevy of businesses and app developers are remaking the way a discount is served. Digital discounts – as an industry – are heating up. Most notably, digital-coupon company RetailMeNot is prepping […]
Cross-channel marketing is one of the most common buzzwords marketers hear everyday, but only 8% of marketers have effectively implemented cross-channel strategies in their interactions with customers, according to results from a recent survey presented yesterday at Experian Marketing Services’ Client Summit in Las Vegas. The main obstacle is data. “Data is a blessing and […]
