“Traditionally from an online advertising perspective, we invest heavily in paid search and display advertising. We’re going to use data to start to test display advertising [more]: how effective is our display advertisement? We’re going to leverage our platform to serve up two different types of display ads to understand how effective our banners really […]
While the Wednesday morning keynote at the Adobe Digital Marketing Summit focused on a mega-demo of the new Adobe Marketing Cloud, the Thursday session took a big picture view, with NASCAR, adventure seeker Felix Baumgartner, NBC Sports, and Khan Academy sharing stories of challenges overcome and lessons learned. Taking Risks Baumgartner, who jumped from the edge of […]
Following its string of social media acquisitions, Oracle has pulled all its social capabilities into one product, allowing marketers to create and publish content, listen to and engage customers, and analyze interactions from a single interface. Unveiled at the South by Southwest conference, Oracle’s Social Relationship Management (SRM) product ties together capabilities gained when the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic India IPG Mediabrand’s global CEO Matt Seiler talks to DNA’s Priyanka Sahay about his company’s plans for newly acquired India agency Interactive Avenues. Among the plans are to launch the Cadreon audience buying unit in India. “The next step up is securing campaigns, […]
While much of the focus on data has been on the way marketers and ad agencies employ it, there are a few companies who work primarily with the editorial side on how best to target their content (and the advertising that supports it) to readers. That space is shrinking a bit today, as content discovery […]
Spring has nearly sprung, and it seems Facebook is ready to get the clutter out. The company today rolled out organized, parallel newsfeeds geared to various user information needs. CEO Mark Zuckerberg and several members of his team showed off the new, more visually dynamic newsfeeds at Facebook’s Menlo Park headquarters this morning. The quick […]
More than 5,000 people from 27 countries came together in Salt Lake City for the annual Adobe Digital Marketing Summit, where they have heard about Adobe’s latest news from top executives, seen how clients and brands from a wide range of industries leverage these tools, and discussed trends and challenges facing marketers today. The Last Millisecond: In Marketing […]
Martini Media, the online ad network focused on targeting young “affluent” audiences for the past four years, is broadening its offerings to the programmatic side. Martini’s move reflects a number of factors reshaping the online ad landscape, but the shift is not without pitfalls. For one thing, the ad network model in general is under […]
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem. It is written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As digital marketing continues its rapid growth, more traditional marketers have created “Digital Centers of Excellence” (COE) to help shepherd digital marketing. Being a proud member […]
Adam Bain, president of global revenue for Twitter, took some jabs at Facebook and explained his marketing vision for Twitter at the Adobe Digital Marketing Summit on Wednesday afternoon. Federated Media CEO John Battelle led the Q&A. After sharing the latest news from Twitter — that the social network now has more than 200 million active […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Chooses Collective As Cox Digital Solutions prepares to shut down its in-house ad serving system, which evolved from its $300 million acquisition of white label ad network Adify four years ago, what’s it planning to replace it with? The answer is Collective, which […]
For the past decade, it had become a matter of when, not if. Time Warner, the entertainment conglomerate that took the first part of its name from the publishing empire that grew in the early 20th century, is spinning off its magazine division into a separate, publicly-traded entity. As a result, Laura Lang, the interactive […]
That was quick! AdExchanger’s conference, PROGRAMMATIC I/O, is sold out for our April 8 San Francisco event which is focused on educating the marketer on The New Normal of Marketing – programmatic media. You can still get on the wait list for April 8 at www.programmatic.io. For attendees, the SF conference’s agenda is available and includes […]
Christopher Reynolds, VP of marketing analytics at Condé Nast, spoke about how the publisher is improving its audience knowledge and helping advertisers better leverage its sites, at the Adobe Digital Marketing Summit this morning. “There is a lot of pressure from the buying side to focus more on the audiences,” Reynolds told Adobe’s Brad Rencher […]
There’s not much debate about the value of house ads. Maybe there never was. The house ad, like the TV promo, is just a way to fill some unsold inventory and promote the brand of a newspaper, magazine, or website. Or it could be an Ad Council placement. At a time when sites can fill […]
At its 2013 Digital Marketing Summit in Salt Lake City, Adobe Systems announced an upgrade to its digital advertising and analytics platform. And it debuted a new, socially enhanced user interface and mobile capabilities for the Adobe Marketing Cloud. The company’s Media Optimizer, a cross-channel ad management platform, will be available in two versions: standard […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Stocki, VP of Business Development at Bering Media. All opinions are Jay’s alone and not those of Bering Media. We have a privacy problem in online advertising. An anecdote that sums […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Normal For Agencies As companies founded on a traditional ad network model fail faster (see AdBrite and Adify), one obvious factor is the dwindling of agency demand as budgets shift to programmatic. What does this look like from the inside? The Media […]
Cox Digital Solutions, which houses the white label vertical ad network and ad serving business formerly known as Adify, will no longer offer platform services to outside media companies, the company has told clients. In a letter sent last month to customers, obtained by AdExchanger, Andy Levi director, Publisher Operations at CDS, as part of […]
Looking at 2013, mobile ad network Jumptap expects tablets to make up nearly a third of mobile devices, and iOS and Android operating systems to completely overpower RIM. In its February MobileSTAT report, Jumptap reported that in 2012, feature phones still made up 4% of the market share, while smartphones made up 78% share and tablets […]
If there’s anyone still debating the role of data in ad creative, as opposed to media buying, they don’t work at Draftfcb. Last week, the Interpublic Group shop unveiled an integrated campaign on behalf of Amtrak’s express eastern seaboard rail service, Acela, that aimed to get business travelers to reconsider the value of air travel. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Digital marketing is at risk of becoming a demand-harvesting machine. We’re getting so good at finding audiences that will obligingly convert that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ad Clutter Riffing on a piece by NY Times writer Nick Bilton about declining engagement rates among his Facebook subscribers, TechCrunch’s Josh Constine wonders at the “skittish gift horse” that is the newsfeed. “The volume of advertising in the feed has increased dramatically […]
The PROGRAMMATIC I/O agenda is ready! AdExchanger has published the full list of sessions for our upcoming conference at San Francisco’s St. Regis Hotel, April 8. Please visit www.programmatic.io to see the lineup. Given AdExchanger’s goal to educate marketers on the New Normal of Digital Marketing, the conference agenda offers a range of topics covering programmatic media […]
Facebook has offered new details about changes to the application and recertification process for its Preferred Marketing Developer (PMD) program. The changes affect both existing and prospective PMDs, and are likely to reduce the number of new startups entering the fraternity of third parties sanctioned to support Facebook marketing. Among the changes we previously noted […]
Google properties dominated the top mobile websites in terms of market share of visits during the week ending February 23, 2013, according to Experian Marketing Services. Experian introduced Hitwise Mobile at the beginning of March, a new offering that will provide data on mobile internet activity, including weekly website rankings from mobile devices, share of […]
TV has a tenacious grip on media budgets, and so it makes sense to place the boob tube at the center of attribution models. Anyway, that’s where attribution pure play Convertro is placing its bets. “Clients want to know how to spend money better, where to spend money to make money,” CEO Jeff Zwelling tells […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kim Reed Perell, the CEO of Adconion Direct. Consumers are now everywhere when it comes to digital. They are networking on social media sites, watching videos, checking email, reading news […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing The Content Algo In The NY Times, David Carr recounts how movie streaming/DVD service Netflix used insights on its own “big data” to create a successful new television (wait, streaming) series called “House of Cards” with director David Fincher and actor Kevin Spacey. […]
