Carriers Opening Up Data For Marketing Purposes

verizonwirelessIt’s been covered before, but the evolution of telecom carriers’ privacy policies are worth another look as cookie tracking constituencies clash.

It’s a notice sent to Verizon Wireless users (I am one) about information that is made available to the “Verizon family of companies for marketing purposes.” Potential targeting attributes are “type, quantity, destination, technical configuration, location” – though it’s not entirely clear what each of those means.

Nevertheless, if marketers can find the device using some of these attributes through a company like Verizon Wireless, they may not need cookies to create addressable advertising communications with consumers in the future.

How this will be framed in the overall privacy discussion remains to be seen.

(from an email I received today)


Customer Proprietary Network Information

For Verizon Wireless account ending in XXXX-00001

Why am I getting this notice?

Your privacy is an important priority at Verizon Wireless. Our privacy policy (available at describes the information we collect and how we use it. Today we want to tell you about how certain information may be shared across the Verizon family of companies for marketing purposes.

What information are we talking about?

Customer Proprietary Network Information (CPNI) is information made available to us solely by virtue of our relationship with you that relates to the type, quantity, destination, technical configuration, location and amount of use of the telecommunications services you purchase for us, as well as related billing information.

The protection of your information is important to us, and you have a right, and we have a duty, under federal law, to protect the confidentiality of your CPNI.

How will my information be shared?

We will share CPNI among our affiliates and parent companies (including Vodafone), and their subsidiaries so they may market communications-related products and services to you. CPNI will not be shared with unrelated third parties for their own use.

Your choices.

You may choose not to have your CPNI shared for the marketing purposes described above by clicking on the Do Not Share My CPNI button below. You may also call us at 1.800.333.9956 and follow the recorded instructions.

Do Not Share My CPNI

Unless you notify us in one of these ways within 30 days of receiving this notice, we may begin to share your CPNI with authorized companies as described above. Your choice will remain valid until you notify us that you wish to change your selection.

Your decision about sharing your CPNI will not affect the provision of any services you currently have with us.

Note: This CPNI notice does not apply to residents of the state of Arizona.

(screenshot below)


Enjoying this content?

Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

Join Today!

1 Comment