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»verizon wireless

Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies

Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTC... Continue reading »

by Allison Schiff // December 20th, 2016 //
»
AOL/Verizon Ramps Up Its Combined Data Strategy As The FCC Waits In The Wings

The Verizon/AOL vision is starting to take shape, and it looks a whole lot like Facebook Custom Audiences. But there’s a FCC-shaped question mark looming over the endeavor. The Federal Communications Commission passed sweeping online privacy regulations in October that will require internet service providers to obtain an affirmative opt-in consent before using a customer’s... Continue reading »

by Allison Schiff // November 17th, 2016 //
»
Verizon Settles With The FCC On Supercookies And Finally Gets Serious About Opt-Outs

That settles it: Verizon Wireless has agreed to pay regulators a $1.35 million fine for failing to be transparent around its use of supercookies. The Federal Communications (FCC) said Monday that it had reached a settlement with the telco following a probe that began in December 2014 after it was first revealed that Verizon was... Continue reading »

by Allison Schiff // March 7th, 2016 //
»
Not Just America Online: AOL Makes Its CES Pitch To Go Global

Like many vendors and publishers at CES, AOL is using the conference as an opportunity to update its agencies and brands on what’s going on at the company and to solidify global partnerships. AOL, after all, had a busier year than most of its peers, having been acquired by Verizon while being acquisitive itself –... Continue reading »

by Ryan Joe // January 7th, 2016 //
»
If A Video Ad Plays And No One Hears It, Does It Make An Impression?

Missing in the Media Rating Council’s (MRC) definition of in-browser video viewability (50% in view, playing for two consecutive seconds) is any stipulation around audibility. This isn’t an oversight – the MRC chose not to institute an audibility requirement because the technology doesn’t exist to determine muting in all instances, said David Gunzerath, SVP and... Continue reading »

by Ryan Joe // July 7th, 2014 //
»
Carriers Opening Up Data For Marketing Purposes

It's been covered before, but the evolution of telecom carriers' privacy policies are worth another look as cookie tracking constituencies clash. It's a notice sent to Verizon Wireless users (I am one) about information that is made available to the "Verizon family of companies for marketing purposes." Potential targeting attributes are "type, quantity, destination, technical... Continue reading »

by John Ebbert // July 16th, 2013 //
»
 

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