“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, Co-founder and CTO at Integral Ad Science. Fraud impacts the entire online advertising industry and costs us millions of dollars each year. While everyone can play a role in […]
As Apple finally shuts down its unique device identifier (UDID), tech companies are betting on ad targeting capabilities touted as privacy-friendly. In describing their products, companies have moved away from the label “fingerprinting” technology, which was popular several years ago, and embraced terms like “device matching” and “mobile signature.” AdExchanger spoke with two active players in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buying The Pipes It’s not ad technology “pipes” but it’s something similar for books. Yesterday, the company announced the acquisition of a social network for book lovers and authors called Goodreads. paidContent’s Laura Hazard Owen writes, “Goodreads is (…) likely to be less […]
Mobile devices are used not only to talk and text, but also to go online, check email, use social networks, and play games. All of this is well known, and marketers are trying to determine the best way to advertise to consumers within this experience. In its global 2013 Digital Marketers Report, Experian collected data […]
Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent, […]
As CMO for Adobe, Ann Lewnes is in a unique position: “a marketer marketing to marketers.” But that, she says, gives her an advantage in understanding the company’s target audience. Lewnes sat down with AdExchanger at the Adobe Summit earlier this month to talk not just about the new Marketing Cloud from Adobe, but also about […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. Are you still waiting for the year of mobile? Well, guess what? You missed it. That’s right, I said it – and if you didn’t know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable Products During a media day presentation earlier this week at Walmart’s eCommerce outpost in California, Neil Ashe, president and CEO of Walmart Global eCommerce, told reporters, “We aim to connect every product in the world with every customer, and let them decide how […]
The number of display ad tech companies “of size” has risen sharply in recent years as mammoths like Google and Adobe are joined by hulking no-longer-startups such as BlueKai, Rocket Fuel, Collective, and AOL’s Ad.com, among others. Demand-side platform Turn should certainly be included on this list. The profitable company employs 250 and works with […]
Marketers worldwide are pouring more money into digital ads, according to a new report from GroupM. Internet ad spending is expected to reach $113.5 billion worldwide this year, a 14.6% increase from last year and representing more than 21% of advertising budgets, reports the media buying agency, which polled marketers from 28 countries. North America […]
Digital ad pros would like to ask for your help with “Madison Avenue Rebuilds Staten Island” (MARSI) taking place on April 16 at The Ainsworth in New York City. Join the Facebook page. Staten Island natives John Nitti of Zenith Optimedia, Mark Mannino of Amazon and Undertone’s Eric Franchi have taken up the cause of […]
Mobile marketing company Velti is expanding its advertising platform with the launch of Velti Media, a buyer-focused mobile ad network. The company currently focuses mostly on mobile marketing, including SMS, performance marketing with carriers, and loyalty programs, with about 30% of its revenue coming from advertising, said Velti’s CMO, Krishna Subramanian. “From an advertising perspective, […]
Six months ago, when Steve Hansen was named CEO of blog network Buzzmedia, he realized that he shared a problem with the company’s readers and advertisers: He had no idea what the company’s identity amounted to. This week, as Buzzmedia (not to be confused with BuzzFeed) rebrands as SpinMedia, after one of its newer properties, […]
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO at eXelate. Advertisers who fully grasp the interplay between ad tech and Business Intelligence (BI) will maximize customer lifetime value in the accelerating digital world. Here’s why. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Value of Mobile Google, one of the biggest players in mobile ads, takes another shot at persuading marketers to invest in ads for smartphones and tablets with its new “Full Value of Mobile Initiative.” Approximately “three of ten mobile searches result in visiting […]
With yesterday’s news that Yahoo had bought yet another mobile technology company, it’s no secret where Yahoo is going. Low mobile CPMs of today be damned. The Yahoo of tomorrow, and years from now, begins with the seeds of a mobile strategy. That seems to be the “top line” from Yahoo HQ and its CEO […]
Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company’s decision to make them biddable in […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
March Madness equals mobile madness, according to mobile audience targeting platform Jumptap. As live sporting events increase web traffic from smartphones, tablets, and other mobile devices, Jumptap expects a significant mobile bump during NCAA basketball tournament. “Whether they are editing brackets, sharing insights on social networks, or watching live games during lunch breaks, March Madness […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Loves Mobile Yahoo CEO Marissa Mayer continues to acquire companies with a mobile M.O. Last week, it was mobile recommendation startup Jybe and this week it’s mobile news aggregator Summly started two years ago by 15 year-old Nick D’Aloisio. Read more in Business […]
After debuting its Media Metrix Multi-Platform in beta in November, comScore opened the offering to all US clients and released the top 50 web properties for February 2013, based on data from both desktop and mobile visitors. While the top multi-platform properties overall were similar to the top desktop properties, there were several companies that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
Freelancers Union is seeing powerful results after a marketing revamp that has it churning out more content and shifting spend to native ads and programmatic display. Chief Marketing Officer John Donahue describes a move away from campaign thinking to “always on” communications. That change, underway for several months, is centered on daily amplification of content […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cookies, Who Needs ‘Em (Cont.) The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s […]
Ad management services provider Marin Software became the latest private tech company to go public, and it’s first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours […]
App developers and publishers who have yet to stop using unique device identifiers (UDIDs) now have a cut-off date. Apple informed app developers yesterday that it will soon ban any apps or updates to existing apps that include UDIDs, a component of analytics systems that publishers and developers have been using to track apps and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
