“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Kaminski, President US of iProspect. In the battle for digital advertising dollars, Google is the established leader and Facebook is the scrappy newcomer. While Google offers an expansive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things […]
Of the presidential contenders, President Obama’s reelection campaign has adopted the more broad-based display ad strategy in the campaign’s final two months. In analysis shared with AdExchanger, analytics firm Moat finds Obama’s campaign placed 10x the volume of display ads that Romney’s did, an estimate that is consistent with FEC data on Obama’s digital ad […]
When niche retail e-commerce gained steam about three years ago, deals, the focus was on flash sales and discounts on upscale items for fashion and restaurants. But the ground has slowly shifted as local deals site Groupon filed its IPO and a slew of like-minded sites started to crowd the space. Two years ago, two […]
Ian Lowe is CEO of AdSlot, formerly Webfirm Group Limited, based in Australia. Recently, his company launched the AdSlot platform in North America and Europe. According to the release, AdSlot was created by the founders of Hitwise, Andrew Barlow and Adrian Giles, and Adslot Publisher is “a direct sales platform” that currently includes several properties […]
With $8 million in new venture funding in his company’s pocket, one might think that the next step for publisher ad tech and marketplace firm isocket is to hire legions of sales and marketing folks. Not so, says isocket CEO John Ramey. It’s more about the technology challenge as he told AdExchanger: “We’re trying to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. German Programmatic AppNexus will work with Deutsche Telekom’s German “sales house” Interactive Media on Interactive Media’s new publisher ad platform. ExchangeWire notes the deal involves the “serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying […]
Ad exchanges have been flooded with weather-adjacent display ad inventory this week as people sought out fresh information on Superstorm Sandy — first its onslaught and later its aftermath. But just how big was this weather event from an ad volume standpoint? Pretty huge, according to data provided to AdExchanger by Media6degrees and presented in the […]
ValueClick’s Q3 results were largely positive, as the company demonstrated in its earnings release and subsequent investors call on Thursday. But it just goes to show, that managing expectations is more than half the game when it comes to quarterly results. In part, the results were impacted by the exclusion of revenues from Search123, which […]
The two leading presidential campaigns are exposing website visitor data to third parties via URL and page title information, according to Jonathan Mayer, a privacy advocate and Stanford graduate student. Mayer examined the information made available on the two candidates’ campaign websites, and found “both leak.” What’s more, he says the information visible to third parties […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sandy’s Ad Industry Toll In addition to unfathomable personal suffering, destruction and death, the devastating hurricane that tore through the northeast this week may have cost the already weak advertising industry $500 million in revenues, estimates Pivotal Research’s Brian Wieser. The loss is primarily […]
As of the fall of 2012, the newspaper industry had limped through 20 straight quarters of decline, according to figures collected by the Newspaper Association of America. The consecutive decreases began in the third quarter of 2006, when combined print and online ad dollars fell 1.5 percent to $11.7 billion. Since that point, newspaper ad […]
There’s a demonstrated link between foul weather and e-commerce revenue. Storms bring more shopping activity, higher order volume, and higher value per order. They also create a data retargeting opportunity, as website visits increase. But when the weather turns from unpleasant to destructive – as it did with “Superstorm” Sandy this week – that link […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Ad Tech Investment Ad platform isocket announced new hires and a new round of funding in a company blog post. Foundry Group (who has invested in the past in Admeld, Triggit, Linksmart and others) is the lead investor in the $8 million, Series […]
If war is too important to leave to generals, then content optimization is too crucial to leave to editorial teams. That’s the animating idea behind this week’s acquisition of digital content analyzer JumpTime by display ad server and publisher-facing exchange OpenX. OpenX has been steadily building its supply-side platform. But the concept of determining how […]
R/GA’s decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that’s a far cry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them. GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]
The burning issues affecting digital advertising these days can be boiled down to handful of recurring themes: ad effectiveness and verification; “Do Not Track” and relevance; and whether social media extends a publisher’s content distribution — or merely fragments it. Given that video is a highly engaging form of media and easily trackable (via completion […]
Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech. Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Gelb, Head of Strategy at MoPub. Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Suspended The desperation for up-to-the-minute news about Hurricane Sandy persuaded the NYTimes.com and WSJ.com to suspend their respective paywalls by Monday. Poynter Institute’s Julie Moos has the rundown of other papers that have put the paywall aside, at least for the moment. Read […]
The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company’s cable and digital properties. In particular, The Weather Channel’s parent company tells AdExchanger that on Friday, the amount of ad dollars coming in from programmatic channels exceeded […]
Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music Group along with Abu Dhabi Media, is working with digital video sales platform Adap.tv on setting up the private exchange. In part, […]
Speak the name iProspect and what’s the first thing that comes to mind? If you were around during the first wave of online marketing, the answer is certainly “search.” The agency was one of the first independent search marketing agencies to go global with offices in Europe, Asia, and elsewhere before its 2004 acquisition by […]
Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora into the world of dynamic creative optimization (DCO). Soon, with a little help from tech incubator Y Combinator among others, his growing startup created […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, Microsoft, IE, DNT Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes […]
Agency holding companies met stronger headwinds last quarter, as clients postponed or cancelled campaigns in Europe and North America. This statement from WPP Group sums up the picture at the three global agency groups that reported Q3 results this week: “Each quarter in 2012 has ratcheted down from a relatively strong first quarter. Provisional forecasts for […]
Publishers are under pressure to embrace programmatic buying, but Vox Media is resisting the call. The company publishes sports blog network SB Nation, tech news provider The Verge, and video gaming info site Polygon, which made its debut this week. The introduction of Polygon represents what Vox CEO Jim Bankoff and sales director Joe Purzycki call a […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
