The word “premium” is bandied about the advertising industry to – at a minimum – add a glow to digital ad inventory. But, what does “premium” mean? AdExchanger reached out to executives in the online ad tech ecosystem for their thoughts on the following question: “What makes ‘premium’ premium? Please share your top three attributes of […]
Salesforce.com added new mobile customer service solutions to its offerings, the company announced this week. Chairman and CEO Marc Benioff spoke about the new focus for the company, and demonstrated the new features, at an event at the Waldorf-Astoria in New York on Tuesday. The company currently offers three cloud-based products: the Marketing Cloud, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Addressable Email On the Google Developer blog, the company announced it’s setting up Google+ single sign-on for apps, which dovetails with unifying its privacy policy across Google products and services. From the blog, “If you sign in to Gmail, YouTube or any other […]
In his first high profile appearance since jumping from Google to Yahoo, Henrique De Castro, the portal’s COO, took the stage on the second and final day of the Interactive Advertising Bureau’s Annual Leadership Meeting to showcase the company’s vision under his fellow ex-Googler, CEO Marissa Mayer. The content vision, as demonstrated by the new […]
“We have definitely seen [Facebook paid media] working in terms of fan acquisition and growing our fan base. Though, I think there is a point for all big brands where that begins to work a little bit less – meaning you’ve captured all of that low-hanging fruit and now your Facebook fan advertising has to […]
Both major publishers like Forbes and startups like Buzzfeed have found there’s little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a “debate” on the value or hype of native advertising at the Interactive Advertising […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It has often been said that due to nearly “unlimited inventory”, pricing on digital advertising will continue to decline. This is a thought that has been […]
Opera Software spun off its mobile advertising, content distribution, and monetization businesses into Opera Mediaworks, the company announced on Monday. The global mobile marketplace will work with more than 80,000 mobile sites and mobile applications, and brings together several recent acquisitions, including mobile advertising firms 4th Screen Advertising and Mobile Theory, which were acquired a […]
“For us it’s about transparency. It really seems like a big black box. We’ve been taking a more conservative approach. Maybe it’s our German heritage to be more cautious.” -Gerhard Louw, Senior Manager of International Media Management at Deutsche Telekom, responding to a question about his company’s use of agency trading desks. Louw spoke yesterday at the Association […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Changing The Ecosystem Map The Interactive Advertising Bureau has unveiled its answer to the famous (some say notorious) LUMA Partners’ ecosystem map. In the IAB’s version, the brand is at the center. See it now! Why? IAB CEO Randall Rothenberg said at his association’s […]
Mozilla’s Firefox browser will have a new cookie policy when its release 22 comes out later this year. The new patch, developed by privacy advocate Jonathan Mayer, will allow first-party cookies, but block third-party cookies. “The new cookie policy is intended to better conform to user privacy expectations and preferences,” Mayer said in an email […]
It has become de rigueur at the Interactive Advertising Bureau’s annual conferences for executives to take to the stage for sessions that were half encouraging and half lecturing industry professionals for getting the science of digital marketing right, while not quite nailing down the art side of the equation. This year’s IAB Annual Leadership Meeting […]
Kellogg Company is undoubtedly the brand with the most to say about programmatic. And its VP media & digital, Jon Suarez-Davis, carried on that tradition during comments today at the Association of Nation Advertisers’ Media Leadership Conference. More than half of Kellogg’s online media now traffics through programmatic channels, including both “open exchange” buys and […]
RBM Co-founder and CEO Elliott Easterling is a believer. For his San Francisco-based performance marketing agency, which has broadened its scope beyond search to display as well as other channels, agile marketing works – and the $6 million in net revenue last year is the proof. Ignited by Silicon Valley startups and its agile product development […]
One of the vestiges of cheap, low-quality ads has been the “pop under” format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In the last quarter, TripAdvisor began moving away from pop-unders in favor of Google-like “meta search” results for its display ad partners in the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. Imagine seamlessly delivering relevant content to customers and prospects based on their location, historical behavior, and current actions. Content that removes the boundaries […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing Loyalty Facebook’s Custom Audiences product is being adopted by Epsilon and Acxiom in addition to the previously announced Datalogix says Ad Age’s Cotton Delo. Read more. How it works: consumers become addressable via ads on Facebook by matching a Facebook login email to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence at Criteo. It is a response to an earlier AdExchanger column by Tal Keinan, CEO of AdExtent (Read it: “DSPs Vs. Personalized Retargeters. […]
In a recent conversation with San Francisco-based independent agency Mediasmith and its CEO David Smith, AdExchanger discussed the company’s technology practice and how it balances the need to stay ahead of the automation of advertising while servicing the client. For CEO Smith, it begins with what he calls the Mediasmith tech stack. See it. AdExchanger: […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Twitter Twitter’s new API program opens a new front in the ”fight between humans and algorithms,” Mathew Ingram writes in a long riff on PaidContent. “In a nutshell, the API is a way for companies to automate more of their ad spending. At […]
AOL Advertising has hired former MediaMath marketing executive Marta Martinez to the newly-created position of Head of Sales Strategy & Operations. With AOL’s mixed display results the past few quarters — third party network dollars continue to surge, while spending on “premium” owned & operated properties strive to be better than flat — the company […]
QuadrantONE, a joint venture of newspaper companies that sought to pool inventory resources and capitalize on the programatic selling opportunity, has shut down. In a note posted to its website today, the company said its joint owners — The New York Times Co., Tribune Company, Hearst and Gannett – will pursue “different paths” for U.S. display […]
“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. […]
By folding MPG and Media Contacts into Havas Media Group, Havas has created what it believes will be a better, integrated approach to addressing client needs. So says Havas Media EVP of Product Development Rob Griffin who also admits that internally the agencies had become too decentralized and “siloed” into specialized business units. Griffin believes […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ramsey McGrory, President & CEO of AddThis. In the world of magic quadrant charts, I like this as a starting point for a discussion about data: Starting with the Conclusion Access […]
Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users’ smartphone and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chasing The Revenue Millennial Media’s Q4 revenue leaped an initially impressive 68%, but compared to previous quarter’s 88% surge, investors and observers are feeling a little disappointed at the growth prospects for the mobile ad network now that it appears to be facing stronger […]
Twitter rolled out its long anticipated ads API program today, after a development process that began in earnest in the middle of last year. The APIs — one for Promoted Accounts, another for Promoted Tweets – are likely to lower barriers to demand for its paid media products, and to entice third parties to bring […]
77Agency, one of Facebook’s Strategic Preferred Marketing Developers, has been around for ten years and covers a wide range of digital media services. Founded in 2003, the London-based agency has more than 120 employees worldwide and offices in Milan, Riga, Amsterdam, Madrid, New York, and Sydney. “We like to define ourselves as a media marketing […]
