"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
TikTok Enters The Ecommerce Game With Shopify Team-Up As Shoppers Move Online, It’s Time To Double Down On Retail Media Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search Google Grows Its Sellers.json File To 1.2 Million Publishers Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP Amazon Is Primed To Set A Nearly $10 Billion Sales Record On Prime Day This Year House Report Calls For 'Structural Separation' Of Big Tech (It’s 449 Pages, So Here’s Your Much-Needed TL;DR) Snap Sales SVP Peter Naylor On Upstart Competition, Why Snap Avoids Exchanges And The Wide Release Of First Commercial Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook»
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