"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Helped The Company Get There Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network) Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful' Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0 Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal FLoC Origin Trials Kick Off In The United States And Other Regions Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable»
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!
Add a comment