"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services The Rise Of The Walled Gardens Around ACR Tech In Smart TVs AppLovin Rubs Some Devs The Wrong Way With SKAdNetwork Postback Data Grab Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT Google Switches AdSense To A First-Price Auction Dotdash Acquires Meredith At A $2.7 Billion Valuation AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash»
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