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Quote: Rubicon Project’s Chief Scientist On Defining ‘Programmatic’

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richter-define“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We’re trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become.”

–Neal Richter, speaking with AdExchanger yesterday at the Rubicon Project Summit in NYC.

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