Nielsen and comScore are moving fast on cross-platform campaign verification. Both companies today recorded milestones in their ability to report on campaign reach and frequency across TV, the Internet, and connected video devices. Nielsen announced commercial availability of its Nielsen Cross-Platform Campaign Ratings product, which aims to measure the reach of video ad campaigns across […]
It’s increasingly clear that new school ad broker Facebook has pegged its sales strategy to a decidedly old school way of looking at media – that is, digital reach and frequency planning embodied by Nielsen’s Online Campaign Ratings product. Speaking at the IAB’s MIXX conference today, Facebook head of measurement and insights Brad Smallwood preached […]
AOL opened up its presence for this year’s Advertising Week by giving its “premium, brand-focused” Project Devil ads something of an upgrade. Although not greeted with the same kind of anticipation that is associated with the latest iPhone version, Project Devil is as crucial to AOL’s revenue generation as the smartphone is to Apple’s. For […]
Most of the advertisers that have shared early results from the Facebook Exchange are small- to mid-sized, direct response focused companies (AdExchanger story). On the list are Shutterfly, Hootsuite, GoPro, and SurveyMonkey. But that’s slowly changing. Media agency Arena Media is going public with data from Dominos pizza delivery, a much larger brand. During a […]
Digital ad pioneer Eric Picard started Rare Crowds last year with the vision to help publishers and ad networks create more complete media packages in response to complex advertiser RFPs. He says the company does this by layering more attributes onto each impression than has previously been possible through existing ad serving technologies. Rare Crowds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Ads & Privacy In response to recent negative reaction to its advertising plans such as Facebook Exchange and its deal with DataLogix, Facebook goes on the explanation offensive, or defensive as the case may be, in a Sunday post. Here’s a selection: “When […]
For digital advertising to advance, innovation is required from both the creative and engineering sides. The question of how to keep the two parties in sync was central to a discussion of mobile advertising at a conference hosted yesterday by The Weather Channel in New York City’s Meatpacking District. Curt Hecht, chief revenue officer of […]
Earlier this month, when Google decided to combine its paid Product Listing Ads and its “free” shopping-related results into a single paid format, digital marketer IgnitionOne was one of the first ad tech firms to say it would immediately integrate the new Google Shopping results into its own remarketing channels. We spoke with IgnitionOne CEO […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Currency Brand campaign-focused ad industry professionals have been complaining about clickthroughs as a lousy metric for premium marketing. Engagement is the buzzword, but how to measure it in a way everyone agrees is has been the problematic response. Peter Naylor, EVP, Digital Media […]
Yahoo is taking the wraps off a new contextual ad network powered by Media.net. The publisher offering goes by the catchy name Yahoo! Bing Network Contextual Ads, though despite the reference to Microsoft’s search product, Redmond is not involved. Most people will interpret this a second attempt by Yahoo to create a competitor to Google’s […]
With experience in the Wall Street professional services world, Ampush CEO Jesse Pujji and his co-founders, Chris Amos and Nick Shah, have seen the big data of financial trading desks and their offshoots. And, that’s one reason the trio decided to move into the online ad business and start Ampush in 2010. Pujji told AdExchanger […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Today’s consumer expects a lot from her digital devices. A busy parent looking for Mario Batali’s latest […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking For ‘Acqui-hires’ Yahoo’s “Marissa Mayer era” is starting to take shape with a series of small moves that are designed to change the culture at the portal. For example, Blackberries are out, iPhones are in. The “biggest” change is yet to come, as […]
Business and consumer privacy interests are flinging letters at the Federal Trade Commission, decrying what they see as shortcomings in the Worldwide Web Consortum’s (W3C) process for setting the browser tech specs for Do-Not-Track. In recent weeks the agency has received a letter from Republican lawmakers criticizing the standards making process and the FTC’s role […]
More than at any other time, publishers are trying to solve the e-commerce riddle. Consider guy-focused Thrillist. The eight-year-old lifestyle media company’s properties include its namesake e-newsletter and mobile app, a local deals provider called Thrillist Rewards, and shopping recommender JackThreads. CEO Ben Lerer spoke to AdExchanger about the way editorial and shopping curation fit together as Thrillist prepares to roll out […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Last week, I participated in AdExchanger’s first ever conference and I thought I’d use the column today to share several themes I heard over the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Windfall Retargeting specialist Criteo has been working on its expansion plans lately and has its eye on building up its presence. The company has raised a whopping $38 million (30 million euros) fourth round funding from its recent partner Yahoo Japan. The large […]
In beginning his new mobile ad startup, Admobius, co-founder Dan Grigorivici admits he’s no “spring chicken” when it comes to the ad technology landscape. He’s worked in a range of product-related capacities spanning digital agencies Carat and Digitas, mobile ad network Quattro Wireless (sold to Apple) and behavioral ad network Tacoda (acquired by Aol). Along […]
Satya Patel has a long history in the advertising technology world on both the product and venture capital sides, including roles at Google/DoubleClick and Battery Ventures. Most recently, Patel worked at Twitter as its VP of Product until June of this year. Today, he’s looking ahead to a startup of his own, offering only a […]
Tracking agency adoption of data-driven strategies is pretty easy in the media planning sphere. Media agencies partner with trading desks, data platforms, demand side platforms, and others to launch and optimize audience buying programs. With creative and “general” agencies, the adoption curve is more obscure. But if you squint, you can see it. Take Cheil USA, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Meet POS It’s another ‘holy grail’ moment for digital ads — this one involving a pairing between Facebook and loyalty card tracker Datalogix that could help marketers follow the cookie crumbs from offline sales back to online ad views. The Financial Times […]
Microsoft is preparing to woo digital marketers and agencies with a set of new ad units tied to the release of the Windows 8 OS next month. Rik van der Kooi, corporate VP of the Microsoft Advertising Business Group, tells AdExchanger the new formats — Microsoft prefers to call them “experiences” — will be released […]
Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren’t equally able to use it — which has led to some hand wringing. WPP’s Xaxis had a direct seat, while Publicis’s Vivaki […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer at MDC Partners’ The Media Kitchen. There was a seminal study done a few years ago by comScore, Tacoda and Starcom USA called “Natural […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Ad Tech Aspirations On AllThingsD, Kara Swisher says that results from past acquisitions are not stopping Yahoo! from potentially going into ad tech acquistion-mode. She writes, “It’s water under the bridge, apparently, since the group has been making the rounds, helped by Yahoo’s […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Decker, a managing director at Mindshare, a GroupM agency. Most people in the digital marketing world wouldn’t credit Albert Einstein as a founding father of digital marketing, but […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ads ‘Common Mistakes’ If marketers are complaining that Facebook’s ad offer ings don’t work, it’s probably because they don’t fully understand how to use them. That’s the nutshell from a presentation by Facebook’s Gokul Rajaram, Product Director Ads, at AdExchanger’s Human Centered Automation […]
