Despite AOL’s efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the […]
With its deal to buy Vitrue, database giant Oracle wants to be the first to help corporate clients integrate social across human touch points – both within and beyond the organization, as well as up and down the purchase funnel. “By combining Oracle’s assets with social marketing, social calling, social service, and social monitoring, we […]
Oracle gets deeper into the ads space! The company has agreed to acquire social marketing software company Vitrue. Read the release. No terms have been disclosed. More from Oracle’s corporate website: “On May 23, 2012, Oracle announced that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform […]
Online video advertising platform Adap.tv has a distinct goal in mind for its new App Center: to bring buyers, sellers and vendors that serve each into a single video marketplace for brand advertisers that will eventually include TV ad inventory. The thinking, Teg Grenager, Adap.tv co-founder and VP, told AdExchanger, is that as TV buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Tsunami Viewability metrics – called AdView – are now part of ad verification platform DoubleVerify as the race to offer better buying metrics intensifies. Mitchell Weinstein, adops maven at Universal McCann, says in the release, “We’ve been using DoubleVerify for content verification for […]
Bret Leece knows analytics. He got his start in 1995 creating econometric time series models to track and predict Sprint’s call center activity, before moving on to CRM and database marketing roles including at MarketShare. Currently Initiative’s EVP of performance analytics, he has a long view of where advertising performance has been and where it’s […]
“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple released version 5 of its mobile operating system, hidden deep in the developer documentation was a short note attached to a system function called uniqueIdentifier: “Deprecated […]
Josh Manion is CEO of Ensighten, a tag management technology company. AdExchanger: Do you consider Ensighten a publisher side tag management company? Or do you consider some connection with the buy side as well? JM: If you were to categorize us in that framework, I would say we’re probably more publisher-focused… Some of our technology […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Twitter Do-Not-Track standardization on Twitter’s platform will partially cut the legs out from under one of its personalization features. ClickZ’s Kate Kaye reports on the Firefox browser implementation, “When users who have DNT enabled on their browser visit any web page that features […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Digital On the DoubleClick For Publisher blog, Google VP of Product Neal Mohan revisits his predictions for ads from a year earlier as well as comments he made at Wednesday’s LUMA Partners’ Digital Media Summit. He also makes new predictions such as: “25% […]
Facebook is keeping the door open to an ad network. Its recently updated Data Use Policy says, “We may serve ads, including those with social context (or serve just social context), on other sites.” But “may” doesn’t equal “will.” In conversations with AdExchanger, Facebook observers place bets on if and when Facebook will launch an […]
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging The Server Brand engagement player Moat has made a deal with WPP Group’s 24/7 Media to embed Moat tech into the 24/7 ad server. The release explains, “Publishers using 24/7 Media’s propriety ad serving technology, 24/7 Open AdStream, can utilize Moat’s solution through […]
$10 million is a drop in the proverbial bucket of General Motors’ $1.8 billion U.S. advertising budget. But for Facebook, losing that .6 percent of the no. 3 U.S. advertiser’s spend is a painful blow, coming as it does just before its expected public offering. The Wall Street Journal’s report (sub required) yesterday spun the […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]
Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No “Like”, GM? The Wall Street Journal reports that General Motors will stop advertising on Facebook. No “like”, GM? The WSJ says, “GM, started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads. […]
Once the head of Yahoo’s sales efforts, Wenda Harris Millard is now president and COO of MedialLink, a strategic advisor to media, ad tech, and Fortune 100 companies. In this interview she talks with AdExchanger about Yahoo’s prospects under Ross Levinsohn, and how her view of exchange-traded media has evolved since her famously divisive “pork […]
Back in January, enterprise analytics company SAS took the plunge into the online ad ecosystem and acquired publisher-side ad server aiMatch. Read the Q&A with SAS’ exec Wilson Raj. Now that aiMatch has been “swallowed,” SAS is launching new advertising products (read the release) led by aiMatch’s former CEO Jeff Wood, who is now Senior […]
It’s early days for audience-based media buying in China, but e-commerce spending is already huge and has the potential to outstrip the U.S. by 2015, per Forrester (paid report). To prepare for this future Publicis Groupe has acquired 12-year-old digital marketer Longtuo (release). The Beijing-based firm serves the e-retail needs of marketers like 360buy, Kohler, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Report Mobile ad network Millennial Media reported its earnings yesterday. Yes, that’s right, Millennial Media is a public company in case you’ve forgotten and every three months you will get a taste of how the mobile display advertising market is performing. How […]
The $270 million purchase of data management platform interclick last November was considered one of Yahoo’s sharpest moves during the period between the ouster of Carol Bartz as CEO and the replacement with Scott Thompson, whose reign was ended after less than six months this weekend. Given the turmoil that has surrounded Yahoo’s executive ranks […]
With the departure of Scott Thompson as CEO and appointment of Ross Levinsohn as interim CEO, Yahoo! plunges ahead with – still – plenty of assets including 700 million monthly unique users worldwide (175 million in March in the U.S.), a healthy, but illiquid chunk of Asian Internet properties, and the company remains a display […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Display Marketplace Strategy at Microsoft Advertising. Opinions expressed are his own and do not necessarily represent those of his employer. Amidst some of the more popular discussion topics of today, I’m often surprised […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Thompson It’s official: Scott Thompson has been removed as CEO of Yahoo!. According to a release, the new interim CEO will be Ross Levinsohn. Activist investor Daniel Loeb was a winner, too, as his picks for the Yahoo! board will be installed […]
Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]
Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where […]
