Facebook today removes the “beta” label from its fledgling real-time-bidding ad exchange (official blog post), and has given its 15 platform partners permission to crow about their early results. And crow they have… Here are two big takeaways from the wave of FBX data coming out this morning: (1) Facebook Exchange dramatically increases the amount […]
The ad industry has moved well past the experimental phase of audience buying. But where programmatic media has proven most effective are still primarily around direct response objectives. Many in the space agree it’s only a matter of time before brand marketers get serious. But is that true? To answer that, we asked three senior […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is VP Mobile Product at Pubmatic. Mobile is a massively fragmented market, making a simple action like delivering a static banner ad a fairly involved process today. At this point we have figured out the basics. When an ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Cash AllThingsD’s Kara Swisher says that Yahoo! is about to enjoy a huge, $7 billion windfall thanks to the sale of 80% of its Alibaba stake. Swisher suggests acquisitions are ahead for Yahoo! Read more. Will advertising and marketing technology lure Yahoo! CEO […]
Last week, IBM announced the next step for an integrated software-as-a-service (SaaS) offering which formally combines the recent acquisitions of Unica, Coremetrics, DemandTec and Tea Leaf. It’s called IBM Marketing Center. So – Google has DoubleClick Digital Marketing platform and Adobe has its Digital Marketing Suite …and IBM has its Marketing Center as enterprise solutions […]
Google is poised to shake up e-commerce to an even greater degree as the company merges its paid Product Listing Ads and its “free” shopping-related results into a single paid format. The process started in the U.S. two months ago and is expected to be completed by the beginning of October, with Asia and Europe […]
After months of speculation, Apple will announce its iPhone 5 on Wednesday. Among the rumors that have gotten the most traction, observers are expecting to see a remade iPhone with a 4-inch retina display. That’s a half-inch larger than the current iPhone 4S and comes with a resolution of 640 x 1136 pixels — in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Ozen, cofounder of Vistar Media. Here’s a trivia question: When and where was the first ever display ad? Some of you will answer 1994 on Hotwired.com. That AT&T […]
Several months after Adobe acquired media buying services and platform company Efficient Frontier (and Context Optional, the Facebook ad optimizer it arrived with), the company has unveiled its full slate of ad analytics for earned media in the form of Adobe Social. Adobe Social promises to track every campaign and determine whether commenting and other […]
By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about something new since […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Monday’s Consolidation Audience data platform Brilig has been acquired by CRM agency Merkle. Terms were not announced. Ad tech consolidation continues to propel forward as “early” players (AdExchanger ripple dissolve: See Brilig’s 2009 Q&A) who were a part of the demand-side platform world craze […]
At my company, we’ve been active in the programmatic buying space for brand marketing and we’ve seen some very positive business results to date. I truly believe it’s the future of all media buying (not just digital, but I’ll save that discussion for another day). Yet, we’ve only seen the tip of the iceberg of […]
Sociomantic Labs, a two-year-old DSP geared to e-commerce advertisers, has hired Google’s Jason Kelly as CEO. Kelly was the chief revenue officer at AdMeld, prior to that company’s acquisition by Google – and since then he has focused on integrating AdMeld with the Google stack. Berlin-based Sociomantic Labs has grown organically, having accepted no investments […]
In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub-Side Consolidation AudienceFuel has been acquired by Clever On Demand says TechCrunch’s Anthony Ha who adds that Active International has made another investment in the combined companies to be known as AudienceFuel. Is Active looking for a digital version of barter? Clever on Demand […]
Connecting with an audience begins with an idea – a product or service. Robert Brunner of product design firm Ammunition Group discusses his company’s approach in what makes great design – and ultimately a successful business outcome for his clients. Brunner will speak at AdExchanger’s upcoming Human Centered Automation conference on September 20. AdExchanger: Can […]
On one end of the online revenue spectrum, there’s advertising, which runs the gamut from direct response (primarily) to traditional, branding-style “premium campaigns” (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tumbling Into Ads AllThingsD’s Liz Gannes reports that Tumblr, whose CEO has said not-nice things about advertising, has hired an ad man. Lee Brown, who hails from Groupon, will help sell big brands on native ad experiences. “Tumblr has experimented with brands like Adidas […]
With audience buying a critical part of digital advertising – or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV. If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]
Even before ex-Googler Marissa Mayer became Yahoo’s latest CEO two months ago, rumors were circulating that the company had been planning on selling off its Right Media Exchange. And as much of the attention around Yahoo’s programmatic ad platform strategy swirled around its “big data” offering Genome, the idea of jettisoning Right Media, the ad […]
Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a “subreddit” on politics – or President Obama’s “Ask Me Anything” appearance – or how about cute cat pictures? The community site has few ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad-quisition Rakuten LinkShare – you know, LinkShare – has acquired Utah-based display ad retargeter MediaForge. Read the release. The NextWeb points out, “The company, which was simply called LinkShare before it was acquired by Japanese e-commerce and Internet services giant Rakuten for $425 […]
Datalogix has snatched up Connection Engine in a bid to help customers better link their digital marketing efforts to offline sales impact. Connection Engine allows clients to compare the value of customers acquired through multiple digital channels — including website visits, lead gen, email, and display ads. It does so by hashing customer IDs from […]
A job description for Gokul Rajaram might look like this: “Lead ad product strategy for the world’s dominant social media platform. Scale world of mouth marketing in a way that’s relevant to a billion or so users with myriad devices, nationalities, languages, and cultural reference points. Do it in a way that unlocks the spending […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, founder and CEO of Krux Digital. When he was running the Right Media Exchange, Ramsey McGrory posited what I call the McGrory Conjecture during a panel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Email Direct marketing agency Epsilon announced the launch of its Email Response Network (ERN). This baby can slice and dice your email data better than a Ginsu Knife. From the release, the ERN “features Scheduling Intelligence, which allows email marketers to match the […]
The Lean Startup isn’t just a method for your favorite, angel-funded startup to build a product and raise another round. Its author, Eric Ries, has helped catalyze a way in which great product is created whether you’re in a startup or a Fortune 100 company. On September 20, Ries’ will share his ideas at AdExchanger’s […]
It was 17 years ago that he founded the pioneering Internet advertising company, DoubleClick – and over four years since he helped sell it. But, original DoubleClick founder Kevin O’Connor can’t get the entrepreneurial bug out of his system and has targeted “recommendations” with a 60-person firm he co-founded in 2009 called FindTheBest. Like the self-explanatory […]
