“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. Everyone who works in our industry has been in this situation before; you get a call from the client/agency/boss that they want your big ideas. And let […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Re-Org On All Things D, Kara Swisher shares a new memo sent by Yahoo! CEO Scott Thompson to Yahoos worldwide. The company’s being grouped into three silos – Consumer, Regions and Technology. Read it. Even Right Media Exchange makes an appearance in the […]
Considering that it’s preparing for what may be the most hugely anticipated IPO in a decade, Facebook shook off its “quiet period” shackles and announced the acquisition of photo-sharing application Instagram for $1 billion. CEO Mark Zuckerberg said from his Facebook profile: “This is an important milestone for Facebook because it’s the first time we’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $1 Billion In Cash “Hey look at you, Aol. Flush with $1 billion in cash… Gonna buy something?” Yesterday, Aol’s cash balance just got a whole lot fatter (and so did the company’s stock) as Aol announced the sale of “800 patents related to […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Rob Schmults, SVP Strategic Partnerships, Intent Media, an online ad platform for ecommerce publishers. “Intent Marketing” – matching offers (and a little later in history, ads) to the […]
It is with great pleasure that I’d like to announce Zach Rodgers as the new Managing Editor of AdExchanger. Zach hails from Incisive Media’s ClickZ, a top trade publication in the space, where he was also Managing Editor. I couldn’t ask for better as Zach’s experience, skills and integrity are a perfect fit for AdExchanger. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Evaluating Ad Tech Sensing a need on the client and agency sides to crowdsource opinion on the latest digital tech, MediaPost’s Laurie Sullivan covers the creation of the DMR Index (see the site), which Sullivan writes “will help to connect clients with the best […]
Oren Netzer is CEO of DoubleVerify, an ad verification company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Netzer last month to discuss his company, his views on the space, and the state of DoubleVerify today. Click below or scroll for more: Positioning And Ad Verification What Pre-Bid […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Huffington Ascending Aol The New York Times’ Brian Stetler says that Huffington Post growth is changing the strategy and direct report structure of the company as it looks to return to startup mentality according to Huff Po’s Arianna Huffington. The Times’s Stetler writes, “The […]
The U.S. has had 26 straight months of job creation, the stock market has held on to the 13,000 point for a few weeks and expectations for the coming TV upfront season are practically exuberant. That said, unemployment is high, the economic recovery is anemic, the housing market is still in the doldrums and the […]
Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Layoffs Yahoo! CEO Scott Thompson has begun to cut costs in a big way as The Wall Street Journal reports layoffs yesterday of 2,000 of the company’s 14,000 person workforce. Yahoo! sales exec Jim Heckman cites audience buying as his company’s salvation. He […]
Mark Miller is SVP and CRM Practice Lead at Publicis agency Digitas. Miller is also the author of two recent articles: “The Three Tenets Of New CRM” and “Three Steps To Dealing With Data Paralysis.” He recently discussed the world of Customer Relationship Management (CRM) and its implications for audience buying with AdExchanger. AdExchanger: Does […]
The talk of the agency business the last few years has been “tear down the silos.” That has usually meant putting digital media buying at the center of a hub that can be tapped for more traditional disciplines like TV, print and out-of-home. In a sense, GroupM, WPP’s media unit, has served that function. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Private Exchanges OpenX has announced a deal with mobile device manufacturer Samsung to supply the company with a mobile, private ad exchange infrastructure called “the Samsung AdHub Market, Powered by OpenX.” It’s scheduled to launch in the second-half 2012. The real-time biddable exchange “enables […]
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RareCrowds TRAFFIQ’s Chief Product Officer Eric Picard has taken the reigns on a new company as TRAFFIQ will segment its digital advertising workflow business led by Lori Goldberg and spin out an emerging opportunity that Picard sees around brand media buying execution at-scale. The […]
Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd Amps Rev Share Apple is raising its revenue share for developers on the iAd mobile ad network. Apple Insider notes that the increase is an improvement of 10% for developers – now 70%. Considering the cash hordes of Apple, it will be interesting […]
On Friday, NYC-based, demand-side platform MediaMath announced a joint venture with PubliGroupe, a provider of marketing and media sales services, called Spree7. Renato Martignoni, COO of Digital & Marketing Services at PubliGroupe said of the joint venture in a press release, “With our sales network in these markets and the setup of a dedicated team […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring The Outcry AdWeek reports that Rep. Mary Bono Mack (a Republican) said during a congressional subcommittee hearing that she’s wondering if online consumer privacy concerns are being made up by regulators and the Obama administration (a Democratic administration, of course). Playing politics? Sure […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. I am biased, I’ll admit it. I wrote the first technical impression counting standards for the IAB in 1998. And I […]
While it’s not surprising that a Forrester report (sign-up required) commissioned by video ad platform SpotXchange suggests that the market for real time bidding for video inventory is starting to take off, the conclusion of the analysts is hardly cheerleading. The report identifies three things hindering the growth of online video RTB, starting with the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hail To The Chief As reported in Ad Age, Nick Pahade has left TRAFFIQ for agency Initiative and now the company’s SVP of Client Services, Lori Goldberg, is taking over as President. A TRAFFIQ press release explains: “During [Goldberg’s] time at TRAFFIQ, she has […]
Baiju Shah is Partner & Managing Director, Digital Media at Accenture Interactive. Shah recently discussed his company, and the data-driven ecosystem and how it’s impacting the marketer with AdExchanger. AdExchanger: There’s a lot of talk in this space about building a “marketing stack” or “end-to-end solution.” Is Accenture the agency that’s going to take care […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Active-ating Audience Boston-based IPG agency Hill Holliday continues to add to its media buying platform (AdExchanger Q&A) capabilities. Yesterday, it was announced that the agency has reached across Charles River into Cambridge to partner on the launch of a new ChoiceStream (AdExchanger Q&A) product […]
As part of the breakout sessions on the first day of sessions at the 4A‘s “Transformation LA” conference, agency trading desks and their competitors gathered on stage for a frank discussion on the use of trading desks and demand-side platforms (DSPs) at the agency. Joe Apprendi, CEO, Collective JT Batson, President, Mediaocean Quentin George, Chief […]
The use of data has created a bunch of scammers. The auction is killing us. And then – the Internet has destroyed more value than it has created. These were the suppositions from Microsoft Research’s Jaron Lanier that challenged advertising agency executives attending the opening panel of the 4A‘s annual conference titled “Transformation LA.” The […]
