Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]
In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever – maybe more so – as talented people put the technology over the proverbial finish line. For some ad tech companies with complex offerings, a robust service layer has been the natural outcome of selling […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG, And MediaMind, Report DG said its “segment” (MediaMind, Unicast, Eyewonder) generated $31 million in revenue in the first quarter of 2012. Relatively flat. By the way, that’s three display-centric companies reporting varying degrees of flatness – or less than expected growth in their […]
Nobody was talking investment or tech bubble at Lowenstein Sandler‘s annual Venture CrushNY Event which took place in New York City’s Edison Ballroom today. The venture capital community came together for a discussion of its world as well as a review of several hot startups. Ed Zimmerman of law firm Lowenstein Sandler was emcee and […]
Speculation on how Facebook will expand its revenue streams will only become more intense once the social network issues its first public stock offering on May 18th. Although Facebook is the top display advertising seller, according to eMarketer, an SEC filing last month revealed that ad dollars had slipped 7.5 percent, dragging down total revenues […]
Both the following are true: It’s a brave new world for holding companies. New competitors, fee structures, and technology requirements are forcing change to the old service models. The fundamentals of agency groups are as strong as they were before the digital disruption. Tech fragmentation is helping rather than hurting. At the Association of National […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Reach Social ads platform Adapt.ly raised another $10.5 million (Time Warner threw down) and announced a new product called Evergreen yesterday. TechCrunch says that the product echoes Facebook’s own Reach Generator product. Adapt.ly CEO Nikhil Sethi tells TC that the product is […]
AOL’s slight stumble on display ad sales in Q1 was due to “distractions” the company experienced in Q4, as the company continued to refine its content strategy and place the Huffington Post brand on top of its content offerings and the company continued to refine its content and sales strategies. CEO Tim Armstrong told AdExchanger following […]
Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company’s quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and […]
In all, AOL’s advertising revenues would seem to be on solid footing, rising 23 percent overall in Q1, according to the company’s earnings release this morning. But display, which had been growing double-digits for the past year has stalled with a mere 1 percent gain in total and a 1 percent decline domestically. It was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Board Member Falls Yesterday, Yahoo! board member Patti Hart became the first casualty of CEO Scott Thompson’s credential vetting miscue. Read the release. All Things D’s Kara Swisher reported that the company at which Hart is CEO (International Game Technology) requested she leave the […]
Holding company trading desks are moving to embed their capabilities locally within operating agencies, rather than operating entirely from a remote corporate hub. Speaking at the Association of National Advertisers’ financial management conference today in Boca Raton, Florida, the heads of WPP‘s Xaxis and Interpublic Group‘s Mediabrands Audience Platform acknowledged client fears about mandates and […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Senior Analyst at Forrester Research. Ad impressions will drop by 50% or more. CPM’s will increase commensurately. ComScore 500 publishers will finally get the respect they deserve and recapture market […]
It’s been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing Shopper Marketing has attracted yet another investment. Rich Relevance said that it has raised $20 million in funds as startups try to build out and ride the eCommerce wave. Read the release. Ecommerce companies, which are sometimes the digital offshoots of brick-and-mortar […]
It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your platform, the more robust and differentiated your platform becomes -which presumably leads to rising demand and, best of all, makes your platform that […]
Is hyperlocal inventory getting easier to come by? The rate of smartphone ownership in the U.S. (106 million as of March, by comScore’s count) suggests yes, but many say it’s still tough to amass significant reach for highly geotargeted campaigns. AdExchanger tapped several companies that are focused on this problem to answer the question, “What […]
Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad placements and the opportunities they can afford. Can you talk a little bit about the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Drama The “are you kidding me?” drama continues to unfold at Yahoo! around the details of CEO Scott Thompson’s bio. He evidently claimed a computer science degree that he didn’t have and this may bring down his short reign as CEO according […]
Discovery Communications has explored web video here and there over the past few years as a promotional vehicle for its various cable TV networks, which include its flagship, TLC and Animal Planet. Online advertising has tended to be a secondary focus, with TV naturally being front and center. Online video programming producer Revision3 CEO Jim […]
On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger. AdExchanger: What does the Tealeaf acquisition by IMB […]
Since its was acquired by eBay just over a year ago, mobile and local ad net Where Ads has been busy integrating with its parent’s sprawling platforms. It’s a big job with a big potential payoff. In addition to eBay itself, those platforms include PayPal; Milo, which indexes local store inventory; barcode scanning app RedLaser; […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Linking-In Presentations Yesterday, LinkedIn announced the acquisition of SlideShare, a popular, shareable, slide presentation site for nearly $120 million. Linkedin CEO Jeff Weiner says in a release, “These presentations also enable professionals to discover new connections and gain the insights they need to become […]
“Upfront” presentations are intended to get advertisers to spend money on networks’ programming, but YouTube parent Google will be the initial big marketer on the video site’s new content channels. At the company’s big “Brandcast” event, the search giant pledged $200 million in advertising across YouTube and the Google Display Network to promote the video […]
No one is talking, and perhaps because no one is there. Epic Media Group’s management page within its “About Us” section is showing a “404 file not found.” Visit the site map and click “management” (Updated 5/4 – looks like the “Management” link was removed – but Google’s cache shows the link). Coincidentally, an Adknowledge […]
Every month seems to bring a new company bent on cracking the code of mobile advertising. One of these is ThinkNear, which aims to bring elusive scale to hyperlocal ads. In this discussion with AdExchanger, CEO Eli Portnoy talks about the company’s value proposition and challenges it has faced. AdExchanger: What problem is ThinkNear solving? EP: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Adds Another CMO Arrow Adding another arrow to its CMO quiver, IBM announced the acquisition of Internet and mobile commerce analytics firm Tealeaf. Clearly, IBM can’t get enough of understanding of behaviors online as it adds Tealeaf to previous, related acquisitions such as […]
Ad network ValueClick got a significant boost from two major acquisitions last year, which gave the company the wherewithal to pay down a large chunk of debt. But beyond that, the still thriving display market is what continued to lift the Westlake Village, CA.-based company, as revenues jumped 31 percent to $152.9 million, the company […]
