Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Getting A GRP Nielsen is counting on Tremor Video to help push the GRP online as the two companies announced a partnership. The companies said in a press release that “the incorporation of data from Nielsen Online Campaign Ratings into [Tremor Video’s VideoHub […]
[Cue the Star Trek music] “Innovation, the final frontier…” “Innovation” was the buzzword of the day as marketers and their creative team members came together in NYC for Day 2 of the Association of National Advertisers (ANA) Creativity Conference. “Innovation” is a word that seems to get tossed around a lot lately – especially in […]
Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Traditional DMP Audience platforms are infiltrating the traditional database marketing company as Epsilon announced yesterday that it’s getting into the online audience targeting business by partnering with Aggregate Knowledge. The company says that the new product called “Online Audience Central will bring together […]
Sam Decker is CEO of Mass Relevance, a social content management system for vertical channels. He spoke to AdExchanger.com recently about his company and industry trends. AdExchanger: First, please share a bit about your background… SD: Sure. The first third of my career was in startups in the Bay Area. Some were media startups, some […]
Darryl Gehly is president of Isobar, a digital creative agency. He spoke to AdExchanger.com recently about his agency and industry trends. AdExchanger.com: First, a bit of background on Isobar and how you position your agency? DG: Isobar is part of the Aegis Holding Company. We’re integrated, as in not doing media buying. Therefore, as part […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Give Me Authentic Ad Age’s Rupal Parekh finds that marketers are looking for more authentic, creative ways to reach the consumer. Brand strategist Heather Dupre tells Parekh, “We’re living in a world of uncertainty where everyone is questioning whether the information we’re getting is […]
The research team at agency ZenithOptimedia is predicting 4.7% ad spend growth in 2012 in spite of global, bubbling economic turmoil. In a post on the agency’s blog, ZenithOptimedia’s Head of Forecasting, Jonathan Barnard, says, “This acceleration in global expenditure is the result of the ‘quadrennial’ effect and Japan’s recovery from the effects of the […]
Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist of IPONWEB, a media trading technology company. AdExchanger.com: Please share a bit of background on IPONWEB. What does the name mean? BM: IPONWEB was originally founded with my wife in 2001 when I was still a lecturer and researcher in Theoretical Physics in the UK. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googlemeld On Friday, Google announced that its acquisition of Admeld had finally received approval from the U.S. Department of Justice and that now the closing of the deal can proceed. Google’s Neal Mohan noted the two companies’ share vision in a company blog post, […]
On Wednesday, Adobe Systems announced the acquisition of media buying platform and services company Efficient Frontier. In an interview with AdExchanger.com, Adobe’s John Mellor said in regards to the acquisition, “We are answering the call of customers to give them more capability in how they spend those dollars, how they understand performance, and how that […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 12 Billion In Display Revenue The IAB in the U.S. reported that in Q3 2011, internet ads showed a healthy 22% growth. Read it. Meanwhile, after digesting the IAB’s numbers, Citi analyst Mark Mahaney offered his 2012 predictions to investors, “We Expect Search Advertising […]
Seth Dallaire is Yahoo! Vice President of Sales. He discussed the latest news regarding demand-side platforms and Yahoo!’s decision to require Right Media Exchange seats for advertisers who wish to purchase Yahoo! non-guaranteed, remnant display inventory through the exchange. News broke last week that Yahoo! would make this a requirement going forward – but today, the […]
John Mellor is VP of strategy and business development for Adobe‘s Digital Marketing Business. He discussed yesterday’s acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers… […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Lang Time Looking to go digital, Time Inc. announced that it has finally filled its CEO role previously held by Jack Griffin with Publicis’ Digitas CEO Laura Lang. Was the hand of former Digitas CEO and Yahoo! board member David Kenny in here […]
David Soloff is CEO of Metamarkets, an analytics technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Soloff to discuss his company, his views on the space, and the state of Metamarkets today. Click below or scroll down for more: Developing Products How Predictive Is Media? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Responds Publicly Ad Age’s Jason Del Ray talks to Yahoo! head of North American sales Wayne Powers about DSPs, retargeters and ad networks (oh my!) and precluding them from buying Yahoo! owned and operated remnant display inventory through Right Media Exchange (RMX). Powers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-Admeld Approval Imminent U.S. Department of Justice scrutiny is almost over for Google’s acquisition of Admeld according to All Things D’s Peter Kafka. Approval appears imminent, says Kafka, who writes, “It’s unclear whether the DOJ will impose any restrictions on the deal. But Web […]
It’s an email – it must be real! Google-owned DSP Invite Media has informed at least one advertiser about buying policy changes for Yahoo! inventory sold through Right Media Exchange (RMX). Below, Invite Media delivers the news as advertisers need to get their own seat on RMX rather than use a DSPs seat if they […]
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Becomes Tastier Takeover Target The stock market has not been a forgiving marketplace as of late. DG can certainly attest to this. The company – which owns ad tech holdings MediaMind, Unicast and Eyewonder among others – is now worth just north of […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The other shoe appears to be falling. If you’re a demand-side platform or ad network on Right Media Exchange, you may not be allowed to buy Yahoo! Class 2/remnant inventory on behalf of your client unless your advertiser gets its very own seat on RMX. (Having an advertiser get its own seat is not easy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. May I Scan Your Creative? Product Manager Drew Bradstock logs in to the DoubleClick Publisher blog and announces “enhanced advertiser-level controls” for publishers. “What does that mean?”, you ask… Bradstock says it means DoubleClick scans creative on behalf of the publisher and figures out […]
Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today. Click below or scroll down for more: On Being […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ebay Looking For Recommendations In an effort to apparently maximize yield for its digital shelf space, Ebay is buying Chris Dixon’s Hunch – or so says indefatigable blogger Mike Arrington who estimates the prices at around $80 million and adds, “The Hunch recommendation technology […]
Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]
