Brendan Moorcroft is CEO at Mediabrands Audience Platform, a unit of Mediabrands and part of agency holding company Interpublic Group. Earlier this week, Mediabrands announced the acquisition of social agency Spring Creek Group. Read more on PaidContent. Moorcroft discussed the acquisition, audience buying and the strategy ahead for Mediabrands Audience Platform. AdExchanger.com: First, can you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ecommerce OS And the winner, for best domain name is… Ebay for X.com, which is also the locus for the company’s online/offline plumbing strategy for Ecommerce. Ebay actually calls this strategy X.commerce. GigaOm’s Ryan Kim explains, “By pooling all of its resources spread […]
Ned Brody is Chief Revenue Officer and President of AOL Advertising. Brody sat down with AdExchanger.com and discussed Aol Advertising strategy and momentum. AdExchanger.com: Can you update us on the latest regarding Aol’s technology stack strategy? NB: The first time we sat down, I said that Aol will be focused on providing a technology stack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Adds CRM “Look at you, agency model. Getting into the CRM Business, are you? Verrry interesting.” Publicis digital agency, Digitas, announced that it’s plunging into the world of customer relationship marketing with its new CRM365 agency. Digitas CEO and VivaKi exec Laura Lang […]
Matt Spiegel is the new CEO of Tap.Me, an in-game advertising technology company. Read the release. Previously, Spiegel was CEO of Annalect Marketplaces and Omnicom Media Group Digital. He discussed the new role and its implications with AdExchanger.com. AdExchanger.com: What attracted you to the start‑up world? MS: It’s interesting. I think most people have gotten […]
Anupam Gupta is President and CEO of Mixpo, a video advertising technology company. AdExchanger.com: How did your experience in product management at Microsoft prepare you for Mixpo? AG: Broadly speaking, it taught me to listen closely to customers and partners for insights and to use that input as the north star for our value proposition […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Private? Yahoo! company founder Jerry Yang may be ready to team with some private equity firms to take Yahoo! out of the public markets. If that doesn’t happen, according to Reuters, companies and investment firms such as Microsoft, Silver Lake Partners and Providence […]
John Nardone is CEO of X+1, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nardone to discuss his company, his views on the space, and the state of X+1 today. AdExchanger.com: What’s your take on consolidation in the ad tech industry right […]
Dorrian Porter is the founder and CEO of Mozes, a mobile audience engagement platform. AdExchanger.com: You’ve seen the mobile industry change quite a bit since Mozes was founded in 2005. What is one change in the company’s strategy that you’d make at the beginning if you could? DP: We pre-maturely pitched the concept of a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Building Versus Buying Ad Tech In a whale-sized post on his personal blog, Angel investor Jerry Neumann looks at the ad tech landscape and a summer’s worth of M&A rumors. He sees an attitude from potential buyers that they don’t need to buy – […]
Curtis Hougland is founder of Attention, a full-service social media marketing agency and part of MDC Partners. Hougland discusses his agency, social media marketing and more. AdExchanger.com: In social media, what is the unique approach to addressing audiences that isn’t present in other digital or traditional channels? CH: We can actually engage in conversations, which […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Network Ad Spend Emarketer gives its latest prediction about social network ad spend: “By 2013, non-US revenues [for social networks] will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion […]
With the iPad’s strong growth and now the recent announcement by Amazon to provide a lower-end, $199 Kindle Fire tablet, marketers may need to start thinking about how the tablet – and its audience – fits in their plans going forward. With that in mind, AdExchanger.com asked a group of industry experts from the mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Jobs Dies Yesterday, Apple announced that its co-Founder and long-time CEO, Steve Jobs, had passed away from cancer after battling it for years. The New York Times’ John Markoff says Jobs “helped usher in the era of personal computers and then did nothing […]
Yesterday, media company Federated Media announced the acquisition of Boulder, Colorado-based ad network and publisher technology company Lijit. Federated CEO Deanna Brown offered in a release, “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.” Read it. Lijit CEO Todd Vernon and COO Walter Knapp will become […]
Aol and VivaKi announced a new partnership which will look to unearth new formats for online video advertising and will be part of VivaKi’s “The Pool” initiative. Read the release. Erin Clift, SVP of Branded Experiences at Aol, discussed the deal as well as her own role that addresses both marketer and agency constituencies. AdExchanger.com: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Grows In The UK The UK IAB unit reports that growth in digital ad spend remains strong in the first half of 2011. From the release: “Boosted by sophisticated new formats and 100% growth of online video, display advertising grew by 18.5% year […]
Bryan Jones is CEO of Collider Media, a provider of targeting technology for mobile advertising. AdExchanger.com: Can you share a bit of background on you and how you got involved in Collider Media? BJ: Sure. I’ve been in mobile for about 4 years now, having been a corporate attorney before that. It’s been an exciting […]
Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let’s Make Video Ads: Part I Aol and Publicis’ VivaKi unit announced a new partnership which looks to leverage VivaKi’s The Pool initiative. The companies agreed to test three, new video ad models in the coming months including: “A pre-roll overlay within a video […]
Today, PubMatic announced that Kirk McDonald (LinkedIn), who was President, Digital of Time Inc, has joined the company as its President. Read the release. McDonald discussed his new role and the larger publisher landscape with AdExchanger.com. AdExchanger.com: Why is PubMatic the right next step for you? KM: Here’s the truth. I believe that the industry […]
The highly-anticipated announcement by Yahoo! this morning has come and gone – there’s still no official word on the Aol, Yahoo! and Microsoft agreement to sell each other’s data-driven, non-guaranteed inventory through still-undisclosed methods. But, Yahoo! did announce that it’s going to go beyond its current, video news distribution deal with ABC News and leverage […]
Amit Kumar is CEO of Lexity (formerly known as “Vurve”). In a press release last week, in addition to its name change, the company launched its “‘Ad Intent’ system for e-commerce merchants of all sizes.” Read the release. AdExchanger.com: So, what was the original idea Vurve? And then what did you learn along the way […]
Former AudienceScience executive Jeff Hirsch has announced that he is joining Santa Barbara, California-based Underdog Media as its CEO. Hirsch discussed his new role and his new company’s future plans with AdExchanger.com. AdExchanger.com: Please share some details about the new role. Why make the move? JH: It’s time for me to get back to basics […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engagement With Facebook Ads Facebook ad lovers, prick up your ears. Ad Age’s Cotton Delo peels away the skin on Facebook’s newest ad unit and its “Insights” tool. Delo writes, “The new ads resemble sponsored stories and are constructed around engagement with a piece […]
Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
