Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verification Integration DoubleVerify is letting bidders on AppNexus real-time ad platform use its brand safety data to making decisions for display ad auctions. The release claims that benefits of the integration include: “Provide campaign specific brand-safety targeting parameters, general brand-safety tiers and specific sets […]
SingTel Corp has acquired mobile ad network a “provider of mobile advertising solutions to operators, publishers and advertisers” (according to the company), Amobee, For $321 million. Sequoia Capital, Accel Partners and others had put $54 million in the company. According to Globes Online: “SingTel said that it will not greatly change Amobee’s operations, and that […]
It wasn’t too long ago (Feb. 2010 on the Official Google blog) that Google VP of Product Neal Mohan was encouraging publishers to go directly to the DoubleClick Ad Exchange (AdX) with their inventory rather than through ad networks and yield optimizers: “Maximizing revenue across various ad networks is sometimes called ‘yield management.’ For major […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads FTW TechCrunch says social ad network RadiumOne is looking for a $50 million fundraising round at a $500 million valuation. Not bad for a company that started in late 2010 (AdExchanger 2010 Q&A). TechCrunch’s Leena Rao adds, “We’re hearing that the company […]
Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of […]
The “Newfronts” online advertising sales period that to be kicked off by Digitas and its outside partners next month is going to have some added competition apart from the traditional TV upfront marketplace. Adap.tv, the digital video sales platform, has formed its own Upfront Marketplace as it seeks to automate the entire process for securing […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Dipping More Retargeting Toes Ad Age’s Jason Del Rey gets wind of Amazon asking the agency trading desks at holding companies if they’d like to taste a little Amazon inventory for retargeting. But, will Amazon part with their data? Del Rey writes, “All […]
On Monday, social marketing software company Buddy Media announced that it had acquired UK-based Brighter Option, provider of a self-serve ad product via the Facebook Ads API. Terms were not disclosed. Read the release. According to a post on his company’s blog, Buddy Media CEO Mike Lazerow said about the deal, “… integrating [Brighter Option’s] […]
Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Premium The premium ads play by Facebook, originally broken by GigaOm last week, was made official. At The Facebook Marketing Conference, Facebook’s executive team rolled out the new, bigger ad format which includes bigger images. Also on display was the new mobile ad […]
Media buying operating systems Donovan Data Systems and MediaBank have received approval from the U.S. Department of Justice to form a single company, Mediaocean in a deal estimated at $1.5 billion. The combination of the two former rivals was initiated almost six months ago, as the DOJ went through a comprehensive review that included gathering […]
Billy Seabrook recently became Chief Creative Officer of True Action Network, the full-service ecommerce and digital marketing agency arm of GSI Commerce which is wholly-owned by eBay. Seabrook comes from Publicis’ agency Digitas where he was the executive creative officer. Read the release. Seabrook discussed his new role, “the big idea” and the shifting creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Krux’ Velvet Glove Sell-side platform Krux announced that former Wall Street Journal Digital Network President Gordon McLeod has been named President. According to the release, “McLeod will oversee all of Krux’s client- and partner-facing activities worldwide, including sales, services, business development, and marketing.” Read […]
In a panel titled “For the Good of the Ecosystem: Ad Tech in the Hot Seat“, the Internet Advertising Bureau looked to bring more clarity to the world of online advertising technology with a unique presentation format at its Annual Leadership Meeting in Miami. IAB President and CEO Randall Rothenberg admitted in his intro that […]
Today, the Interactive Advertising Bureau (IAB) announced the launch of the organization’s new “Data-Driven Advertising” site. See it now at iab.net/data. And, read the release. Patrick Dolan, EVP & COO of Interactive Advertising Bureau (IAB), discussed the announcement with AdExchanger. AdExchanger: What triggered the creation of the site? Any anecdotes you can share? PD: DSP, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Buys Buddy Media continues to dine at the table of social ad software as it puts its $54 million VC investment to use. Yesterday, the company announced the acquisition of UK-based Brighter Option. According to the release, Buddy Media claims that “Unlike […]
Today, publisher ad server and ad exchange OpenX announced the acquisition of publisher ad tech and services company LiftDNA. According to the release, “With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX’s premium ad server and its ad exchange into […]
Jonah Peretti is CEO of Buzzfeed, a social content sharing site. He recently spoke to AdExchanger about his company and the way the viral nature of the Web continues to enhance content and advertising opportunities. Click below or scroll for more: What Social Tools Do You Use? Using The Historical With Today’s RT Social Web […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Board Brou-ha-ha Aol investor Starboard Value LLP, which owns 5.2% of the company, is trying to make waves on the Aol board as Starboad issued a press release on Friday saying it wanted to remove half the Aol board and nominate five of […]
Cocktails are complete (for now).. and …. The IAB Annual Leadership Meeting is underway! IAB President and CEO Randall Rothenberg begins the meeting with an intro of the agenda and an overview of IAB highlights in the past year. The place is pretty packed – sold out according out to the IAB – and Rothenberg […]
Tom Chavez is CEO of Krux, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Chavez to discuss his company, his views on the space, and the state of Krux today. Click below or scroll down for more: On The Industry Today Krux Evolution […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT And Bill Of Rights Do-Not-Track is coming to the browser for all those companies who create web browsers and had previously been unwilling to capitulate. The Wall Street Journal reports, “A coalition of Internet giants including Google Inc. has agreed to support a […]
Maria Alegre is CEO and co-Founder of Chartboost, a direct-deals marketplace for mobile game publishers. Click below or scroll for more: The Background The Problem Chartboost Solves Use Cases for Chartboost Industry Trends iOS or Android – Which Is Best? AdExchanger: Can you share a brief background on Chartboost? MA: Sure, our team comes from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Graphics Nothing better than some good ol’ eMarketer graphics for your PPT. How about one showing how Google and Facebook are moving into the display advertising lead? Get it here. eMarketer admitted being too high with previous estimates as Facebook’s S-1 statement gave […]
Wilson Raj is SAS Global Customer Intelligence Director. Yesterday, SAS acquired publisher ad server aiMatch. Terms were not disclosed. Read the release -and industry reaction. Raj discussed SAS’s acquisition of aiMatch yesterday and its implications with AdExchanger. AdExchanger: What is the opportunity that SAS sees in advertising and marketing, in general? Wilson Raj: The CMO […]
Yesterday, SAS acquired publisher ad server aiMatch for an undisclosed sum. According to the release, “SAS’ advanced analytics combined with aiMatch’s technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue”. Read more. AdExchanger reached out to executives in the industry for their “take” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Overcoming Auto-Play SpotXchange announced that among the attributes it will provide RTB bidders in its video ad exchange is the ability to understand whether a video ad is “auto-play” on a page or not. One of the complaints from advertisers is that their video […]
