Social Ad Spend Splurge; Yahoo!'s Living Ad; BrightRoll's Audience Verification

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Social Network Ad Spend

Emarketer gives its latest prediction about social network ad spend: “By 2013, non-US revenues [for social networks] will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion from ads that year.” eMarketer admits most of this is Facebook revenue but throws in a LinkedIn prediction to boot: “The site will account for 3% of worldwide social network ad revenues this year, with $140.8 million.” See the graphics.

The Living Ad

This ad isn’t for the living room. It’s oh, so much more. Mike Shields covers the latest tablet ads from Yahoo! called “Living Ads” in DIGIDAY. Shields writes these babies are A-LIVE: “Living Ads are like something out of Harry Potter — or like the moment in a horror movie when the main character starts seeing things. For example, a mockup Living Ad for a fictional jeans company exhibited subtle, lifelike motion unlike anything a typical skyscraper unit is capable of. At one point, one of the people in the ad even winks at the user.” Read more.

Mobile Display Tips

Millward Brown’s Dynamic Logic has released a new study providing insights on mobile display advertising. Some of the do’s and dont’s of mobile display include: “The location of a brand name or logo within a mobile ad matters: Left-side brand placement is generally most effective and has a strong impact on advertising recall.” Read the release.

DIY Audience Verification

Brightroll announced its audience verification service – via comScore’s AdEffx Campaign Essentials – called “TAG” (Total Audience Guarantee) for video advertising on its ad network. A Maxus (GroupM) director says that this service will be important for bridging between online and television audience buys. Read the release.

CAPTCHA Awareness

Solve Media announced the latest results of research about performance advertising through its CAPTCHA ad network. According to MediaPost, former Microsoft Atlas exec and an early researcher in online attribution ad modeling, Young-Bean Song, drove the Solve Media study which showed the bigger the brand, the bigger the boost in awareness using CAPTCHA ads. Read it.

Ad Networks Mobile.ly

PaidContent UK’s Ingrid Lunden looks at the latest report on mobile growth from a mobile ad network. She notes from the report, “There may be a higher penetration of tablet users outside the U.S., and overall tablet takeup may actually turn out to be higher than the analysts think.” Read it. And, download the report.

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