Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Senators Present Privacy Bill U.S. Senators John Kerry and John McCain announced their plans for a privacy bill. ClickZ’s Kate Kaye provides an overview of “The Commercial Privacy Bill of Rights Act of 2011” which she says addresses both online and offline data privacy. […]
James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com: Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]
Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics. While we don’t need to raise additional capital, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SearchIgnite Is Now IgnitionOne Looking to move beyond its search-focused roots and capture a broader group of buyers, Dentsu’s SearchIgnite has renamed itself as “IgnitionOne” and combined SearchIgnite’s performance marketing tech with Netmining’s “on-site optimization and real-time audience scoring capabilities” according to a release. […]
Hey, what’s this…? Looks like Amazon has started retargeting as last week’s news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what’s happening inside the e-commerce giant. After visiting a few tech news sites where I’ve found many retargeting ads in the past, I visited 9 to 5 […]
Ad tech angel investor (33Across, Flurry, Magnetic, Metamarkets, PerformLine, The Trade Desk, XA.net, and Yieldbot among others) Jerry Neumann recently spoke to AdExchanger.com about his views of the digital advertising ecosystem today. Click below or keep scrolling to read his answers… What is missing in the digital ad ecosystem today? Is there room for more […]
Last Thursday, personalized ad technology company Criteo announced that it had hired former Huffington Post CRO, Aol and Yahoo! exec, Greg Coleman, to be its president. Read the release (PDF). Coleman spoke about the opportunity ahead with Criteo and his own recent experience in the online ad space. Click below or scroll for more: In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Supply Chain And The FTC The former director of the Consumer Protection Bureau at the U.S. Federal Trade Commission (FTC), Lydia Parnes, talks to BostInnovation.com about her time at the FTC. She offers recommendations to startups saying that they should think “about online […]
On Friday, UK-based video search engine and ad network Blinkx purchased U.S.-based ad network Burst Media for $30 million in cash and stock. According to the release, “The combination of the two companies will bring Blinkx’s 35 million hours of online video and TV to Burst’s audience of over 130 million unique users (source: comScore […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Privacy Icon Industry groups in the European Union are adopting a behavioral icon similar to the U.S. in advance of coming behavioral advertising regulation in May. ClickZ’s Jack Marshall writes, “Designed to give European consumers choice around how their data is collected and […]
The marketer speaks. And, this time it’s Verizon’s Patrick McLean at today’s NexTargeting event sponsored by at [x+1] in New York City. McLean, who leads Verizon Interactive, which is the digital marketing arm of Verizon, discussed how his marketing group is driving into the digital, data-driven future as well as scrambling over and around his […]
Layton Han is CEO of Adara Media, a provider of online solutions for loyalty programs. AdExchanger.com: How has your experience as founder of MyPoints.com informed your work as CEO of Adara Media? LH: MyPoints was a loyalty program leveraging data to provide highly effective advertising solutions to retailers. Using this data to provide relevant offers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Gets $16 Million Marin Software (AdExchanger.com Q&A), whose roots in the search engine marketing platform world, announced that it has raised $16 million in Series E financing from Crosslink Capital among others. That brings the company to a total raise of about $50 […]
Ad network Rocket Fuel announced that it has raised an additional $6.6 million in funding led by Northgate Capital with participation from existing investors. Total funding to-date is $26.6 million. According to the release, “Rocket Fuel’s Series ‘C’ funding brings its overall corporate valuation to $160 million, and based on its current run‐rate for sales […]
Jason Lynn is Chief Strategy Officer of interclick, an online advertising company. Lynn is responding to Hooman Radfar of Clearspring who authored a One Question piece recently – “What Is The Biggest Misconception About The Use Of Data For Ad Targeting?“… Leaders in the data targeting business uttered a collective ‘Amen’ to Hooman Radfar’s assertion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Technorati Exchange AppNexus has helped give birth to its second exchange in two weeks (the first being Microsoft’s) as blogosphere aggregator Technorati announced a new, private exchange. AdWeek’s Mike Shields writes, “AppNexus, which provides technology and software to both publishers and advertisers, will […]
Magnetic CEO Josh Shatkin-Margolis spoke to AdExchanger.com recently about his company and the search retargeting data space. Click below or scroll down to read more: The Company’s Evolution Data Marketplace Observations Target Market How Does Magnetic Handle Creative Future Product Development Comparing Financial Markets To Ad Marketplaces The Privacy Debate AdExchanger.com: Since we spoke a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Guide Ad Age has released a new “Audience Buying Guide” which offers a boat-load of articles on the data-driven ad world beginning with… Kathryn Koegel’s guide to acronyms here. Ad Age’s Kunur Patel covers the Group buying ecosystem here. Rebecca Lieb looks […]
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. Karnstedt discussed his company’s strategy and recent momentum with AdExchanger.com. Click below or scroll down to read more: Today’s Trends On The Industry’s Attribution Challenges EF’s Digital Channels Target Market Clients And First-Party Data Profitability, Funding, Acquisitions Search & Display Misconceptions OBA […]
A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Creates Agencies The growing, Facebook services and agency trend is featured in a piece by The Wall Street Journal’s Emily Steel and Geoffrey Fowler. Among the companies mentioned are Blinq Media (AdExchanger.com Q&A), Kenshoo (AdExchanger.com Q&A) and Webtrends as Facebook’s opening of its […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $30 Million More For Video Video advertising tech and solutions provider TidalTV – led by Ad.com’s former CEO and co-founder Scott Ferber – announced a healthy, new $30 million round of funding led by New Enterprise Associates with participation from Comcast Interactive Capital and […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Jeff Hirsch, President and CEO, AudienceScience, an online advertising technology company. I hear and read a lot these days about the democratizing power of the Internet. It’s a great issue. Some pundits say entire […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Getting $60 CPMs Digiday’s Brian Morrissey reports from the Digital Publisher Summit in Utah that Aol’s big ads initiative “Project Devil” is running like a bat out of hell and “commanding unheard-of CPMs of $60 and up.” Morrissey finds skeptics in the crowd, […]
Read more on the Microsoft advertising blog, but it’s official as CVP Rik van der Kooi of Microsoft says, “I’m pleased to announce that the Microsoft Advertising Exchange is open for business and that the integration of our ad exchange with the AppNexus real-time bidding (RTB) platform is complete in the U.S.” And, what do […]
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during […]
