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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Whoa, who are these people? Big brand publishers are increasingly talking with both knowledge and foresight on the date-driven digital ad space -and they’re putting strategies in place to drive take advantage of the auction model for their inventory. At yesterday’s well-attended, AdMeld Partner Forum in New York City, the featured publisher panel was led […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Market, More Landscape Fun Forrester Consulting has released its take on the real-time biddable market for display advertising in a study sponsored by AdMeld. Among the findings from Forrester, “We expect U.S. RTB spending to more than double to $823 million- or […]

“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online advertising years), the traditional roles of agency buyers and publisher ad ops have been carried out in a very segregated fashion.  […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Visa Adds Digital, Data-Driven Asset It’s not quite ad tech, but it’s the game of big data as virtual goods monetization has turned into a multibillion-dollar industry. It was only a matter of time before the credit card companies step in. Visa has acquired […]

“Great people are hard to find.” Yes, they are. And the trouble is… great people usually have a job somewhere else where they are a key member of a team. If they have any “game” at all, they’re invested in their work (even if it is unpleasant) and the prospects of looking for or entertaining […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meebo Acquires Mindset Media More M&A! Psychographic targeter Mindset Media has been acquired by Meebo for an undisclosed sum according to PaidContent’s David Kaplan. Meebo COO Martin Green tells Kaplan about the core of his company’s interests in Mindset, “When it comes to CPG, […]

At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the television business where Morgan’s current ad tech company is focused. In his presentation, he provides his own take on an ecosystem map for what he […]

Today, OpenX formally announced OpenX Enterprise, a new publisher ad server which it says optimizes “all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs).” Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More HuffPo/Aol The coverage of Aol’s acquisition of Huffington Post has been extensive in the past 24 hours. Here are a few highlights.. The Daily Beast’s Dan Lyons (a.k.a. Fake Steve Jobs) writes about potential problems having to do with Aol CEO Tim Armstrong’s […]

As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No […]

David “Selly” Selinger is CEO of RichRelevance, an e-Commerce personalization technology company. AdExchanger.com: Why do you call RichRelevance “the intersection of e-Commerce and Madison Avenue”? DS: Large retail sites represent the last frontier for ultra-premium ad inventory that brand advertisers have historically not had access to. RichRelevance is empowering our enterprise-class retailer customers including Target […]

It’s not all about addressable, data-driven media in the world of the agency according to leaders from several top agencies gathered last Thursday for a panel at the DeSilva+Phillips Media Dealmakers conference. For agencies, it’s about social. So much so that two panelists – Jon Bond, CEO of Big Fuel, and David Jones, Global CEO […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Buys Huffington Post All Things D’s Kara Swisher reports that Aol has paid $315 million for Huffington Post. She writes, “The flashy acquisition–which essentially came together in less than two weeks in January–will become the linchpin of AOL CEO Tim Armstrong’s aggressive, if […]

According to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly. Reese had been the Director of the Google Content Network prior to taking on the DoubleClick […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing TV Audience According to The Wall Street Journal’s Jessica Vascellaro, Tivo is dipping its toes more firmly into the addressable media world by “expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials.” What’s […]

Two weeks ago, Adobe Systems acquired data management provider Demdex in a deal facilitated in part by boutique investment bank, LUMA Partners. Read about the deal. LUMA Partners’ Terence Kawaja (maker of his well-known ad tech ecosystem map/”eye chart”) discussed the acquisition and its ramifications. AdExchanger.com: Given LUMA Partners advisory services in the Demdex sale […]

Search retargeting platform Chango announced a $4.25 million funding round led by investors Rho Canada as the company looks to grow its offering for self-serve advertisers as well as expand its full-service capabilities to larger clients. Read the release. Chango CEO Chris Sukornyk discussed his company’s plans for its new funding and search retargeting strategies. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Display Down Arrow Low expectations will only get you so far. AOL CEO Tim Armstrong has done an excellent job of managing investors’ anticipations for its advertising business, but sooner or later, Armstrong will have to deliver the goods. The company reported its […]

Jonah Goodhart and Noah Goodhart are the Co-CEO’s of Moat, a creative company. AdExchanger.com: Please share a brief background on the executive team at Moat. JONAH GOODHART: The company was founded by myself and Noah Goodhart. We brought on Ant Taylor as part of the founding team to serve as our GM. Mike Walrath serves […]

At yesterday’s AlwaysOn OnMedia NYC 2011 event at The Paley Center in New York City, ad technology companies gathered to talk ads, tech and business. One morning session, in particular, pricked up the ears of the data-driven digerati as reporter Emily Steel of The Wall Street Journal appeared to ably moderate a panel discussion comprised […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol’s Hot Document Yesterday, prior to this morning’s Aol Q4 2010 earnings release hits the wires, Business Insider’s Nicholas Carlson was able to get his hands on CEO Tim Armstrong’s 58-page “master plan” – aka “The AOL Way” – for turning the company’s content […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. During the summer of 2008, I was having one of those NY business breakfasts – the kind of meal […]

Today, demand-side platform (DSP) DataXu formally announced its mobile DSP capabilities. According to an article by MediaPost’s Mark Walsh, “The new platform also promises features such as advanced targeting, optimization that automatically allocates ad spending most efficiently, improved attribution metrics and analytics reporting across both the mobile Web and mobile applications.” Read more. DataXu CEO […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Ad Outsource Next month, Microsoft will begin handing management of its “non-premium” display across its ad exchange business to AppNexus, reports MediaMemo’s Peter Kafka. That will essentially mean the end of AdECN, the exchange it bought in 2007 but only began testing last […]

“Networking” is written by members of the online advertising network community. Today’s counterpoint column is written by Jacob Ross is Senior Director, Advertising Platforms, Demand Media Big news on both eBay and Microsoft today, and Eric Franchi did a great job of surfacing the importance of the news. However, it’s misleading to compare these two […]

“Networking” is written by members of the online advertising network community. Today’s column is written by Eric Franchi, Co-Founder and SVP, Business Development, Undertone. Two interesting and significant pieces of news in the display advertising space came out on Monday morning, January 31st.  Ecommerce giant eBay announced a change in strategy from its current monetization […]

Chris Babel is CEO of TRUSTe, a privacy services company. AdExchanger.com: TRUSTe started as a non-profit and moved to profit status in 2008. Why the change? Do you still consider the company a start-up? CB: We realized that without transitioning to a for-profit company with a venture capital infusion we weren’t going to be able […]

Dennis Mortensen is CEO of Visual Revenue, a predictive analytics technology company. AdExchanger.com: When you are at Yahoo! could you see the “big data” opportunity coming? Has it happened as fast as you thought? DM: Yahoo was into big data long before we arrived as part of the May 2008 acquisition of IndexTools. Publishers in […]