Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accessing The UDID According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. […]
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
Yesterday, rich media ad tech firm Eyewonder was acquired by DG (formerly DG Fastchannel) for $66 million from Limelight Networks. Read the release. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: You have Unicast, MediaMind (formerly Eyeblaster) and now Eyewonder under one roof. What do you think that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heading To The Exit Head of Right Media Exchange and tireless Yahoo! advocate, Ramsey McGrory, has decided to move on. Yahoo! confirms McGrory’s departure and offered no comment on a replacement. Sources say the announcement was made to RMX employees internally yesterday. McGrory was […]
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Buys DSP, SSP Yesterday, agency holding company WPP Group announced that it was going to play in holding company competitor Dentsu’s backyard by purchasing a majority of shares in Japan-based D.A. Consortium Inc.(DAC). Read more. This transaction looks to be just north […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi To Invest? VivaKi is adding a new exec – Razorfish’s Alyson Hyder – to its team as it looks to, perhaps, spark the investment fires of its VivaKi Ventures unit since Tim Hanlon left the company. VivaKi’s Sean Kegelman has been keeping the […]
As part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount. Disclaimer: These are not audited results. Hubspot – $15.6 million (179 employees = $87,150 per employee) Spongecell – $3.8 million (25 employees = $152,000 […]
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Are Here Is there gold in the online radio business? Pandora says if you’re measuring in dollars – yes. ClickZ’s Christopher Heine reports on Pandora’s most recent finanicial report, “Pandora’s total Q2 revenue was $67 million, with ad revenues hitting $58.3 for […]
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Brown is co-founder of mobile display advertising company Media Armor. Almost a year ago as part of a survey on the mobile industry, Michael Nevins outlined the display advertising channel. The fuss in mobile most recently has had a particular […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AT&T Targeting Ads CNET’s Roger Cheng says AT&T is busy ramping up its ad network business, which has been renamed AdWorks, and he notes the ad targeting opportunity ahead for the wireless phone company: “The company boasts nearly 100 million wireless subscribers, 16.5 million […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Looking Good WPP Group reported its 2011 first-half earnings yesterday and things are looking good as the ad holding company beat financial analyst estimates and profits grew to 517.9 million pounds ($848 million). In reviewing the earnings report, Sanford Bernstein analyst Claudio Aspesi […]
Have you noticed? The ad tech, audience buying ecosystem is shrinking. For all the talk about how complicated the ecosystem is and how many companies there still there are, it’s smaller than it was a year or two ago if you look at the number of VC-backed startups in the ad tech space. I did […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Influence Klout announced that it has hired former Turn platform seller Tim Mahlman as its chief revenue officer. In an article in Adweek, Klout explained Mahlman’s focus, “The new position will focus on overseeing the Klout Perks program, where advertisers pay to offer […]
Jeff Crowe is Managing Partner of Norwest Venture Partners (NVP). NVP’s portfolio includes companies such as Admeld, Brand.net, Turn, Komli, Kayak and SocialVibe. AdExchanger.com: Recently it was announced that Google will buy NVP portfolio company Admeld pending regulatory approval. What intrigued you about Admeld initially? And, beyond a successful exit, what is it that Admeld […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rankings Are Out! Touting the delivery of its new “YouTube Partner” video stats, comScore released its July 2011 video rankings for the U.S. Among the video ad networks in its pay-for-play rankings, comScore says Adap.tv climbed ahead of Tremor Media in terms of […]
In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID’ing The Mobile User Apple says that with the iOS 5, its mobile operating system, that it will no longer allow developers access the personally-identifiable UDID. TechCrunch’s Erick Schonfeld writes, “This is a big deal, especially for any mobile ad networks, game networks or […]
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is the former CEO of mobile ad network Ringleader Digital and currently runs Bump Equity, LLC. The latest change in Apple IOS 5 of eliminating the use of the UDID is a huge shift for the mobile application ad […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Changing Its Business HP may drop its computer business and get into software. Can addressing media and the marketer be far behind? The New York Times reports that HP is in talks to potentially acquire Autonomy (see website), a business intelligence software company. […]
Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. CartoonNetwork.com recently announced a branded, ad-supported section that will host video content and games that feature seven (7) LEGO brands. According to Turner, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Apple On TechCrunch, Glam Media CEO Samir Arora claims that it will take on Apple and it’s iAd platform. GlamMobile is Arora’s weapon of choice: “a mobile ad platform that aims to allow brand advertisers to engage with Glam’s readers of its mobile […]
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. Earlier this month, the company announced a $15 million Series B funding round led by OpenView Venture Partners. Read more on TechCrunch. AdExchanger.com: Is the focus of the company eCommerce? DB: We’re actually not focused on eCommerce. Our mission […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Rich Data eXelate and comScore announced an agreement that will overlay comScore panel data on eXelate’s targeting data and the result will hopefully be richer ad targeting data. eXelate CEO Mark Zagorski tells Adweek writer Erin Griffith that this deal is a different […]
