Dave Gross is CEO of Connexity, an online advertising network. AdExchanger.com: What did you learn at Fastclick (sold to Valueclick in 2005) that you’re bringing with you to Connexity? DG: How to simultaneously improve yield for both advertising and publishing clients through increased ad relevance. The market has matured, somewhat, and there are a lot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Still Hot Ad networks are continuing to grow -and being in the mobile space doesn’t hurt either. Rhythm NewMedia announced a $10 million Series C funding round with lead investor QuestMark Partners and follow-on investment from existing backers Lightspeed Venture Partners, Morgenthaler […]
Anne Hunter is VP Advertising Effectiveness at comScore. She discussed comScore’s products and initiatives around what’s core to her role – advertising effectiveness – and, in particular, a new product called Campaign Essentials announced in September. Read the release. AdExchanger.com: comScore has been thought of as the company that measures website traffic. What is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Buys i-Behavior Data, data, data…. WPP Group bought i-Behavior on Wednesday as the ad holding company looks to leverage i-Behavior’s direct marketing services “to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, B2B companies – based on consumer purchase transaction […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Art Shaw is CEO of Epic Media Group, an online advertising company. AdExchanger.com: Can you talk a little about Epic Media Group’s integration of Connexus Corporation? Is it complete? Any challenges? AS: We are almost exactly six months post-deal, and it is going very well. Our integration efforts, and the strategic synergies we saw when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPCs Going Up The CPC doctor is “in” as Efficient Frontier’s Dr. Siddarth Shah says that CPCs are on the rise everywhere! He writes on EF’s blog: “CPCs in all sectors rose in October both on a year-over-year (YoY) basis as well as on […]
On Monday, Undertone announced that it had acquired Jambo Media, a supplier “of online video advertising distribution and technology with more than 17 million unique viewers per month [according to Comscore for Sept. 2010].” Read more. CEO Mike Cassidy discussed the acquisition and his company’s move deeper into the digital video ad space. Why is […]
Krux Digital released its cross-industry study which it says shows “that data collection on publisher websites is pervasive, sophisticated, and on the rise.” From the study: “31% of all data collection is initiated by entities other than the publishers themselves. (…And,) 55% of all third party data collectors employ standard technical methods to usher in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Reports Q3 Ad server and rich media technology vendor MediaMind released its results for the quarter ended September 30, 2010 and “revenues increased 16.3% to $17.7 million compared to $15.2 million in the prior-year period.” Net income was $1 million. Read the release. […]
With publishers increasingly looking for alternative ways to monetize their unsold inventory, the “private exchange” model is beginning to take hold as publishers can better control who the buyer of their inventory is on the other side of the exchange. Today, The Weather Channel and its online megasite, weather.com, announced that it has chosen AdMeld […]
Damon Reeve is CEO of Unanimis, a UK-based digital advertising network and wholly-owned by Orange France Telecom Group. AdExchanger.com: Please provide a bit of background on Unanimis. DR: For the first few years, 2001 to around 2005, Unanimis was primarily a site representation business. We worked with premium, well‑branded sites – ebay, lastminute.com, londonstockexchange.com, Ticketmaster […]
Yesterday, it was announced that video ad network Tremor Media had acquired ScanScout. In a trade industry article, Ad Age’s Michael Learmonth notes, “The combined Tremor/Scanscout served a collective 667.5 million video ads in September, according to ComScore, a close second to Hulu’s 794 million.” Read it. ScanScout CEO Bill Day will become the CEO […]
Glam Media launched GlamAdapt Automate, an online buying platform that the company says expands the capabilities of GlamAdapt, an ad serving platform. The new buying platform includes the technology that was acquired from the AdPortal acquisition in July. From the release, “GlamAdapt Automate is open and allows publishers to create premium packages that can run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Inventory Grows 22% ComScore has released new figures that shows display ad inventory has grown a whopping 22% in one year. According to a press release, Comscore says “that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third […]
“Ad Agents” is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Last week I gave the presentation embedded below on DSPs and exchanges at ad:tech in NY. The premise of the presentation was that information is hard […]
Publicis’ VivaKi Nerve Center CEO Curt Hecht recently discussed Vivaki Nerve Center (VNC) momentum and the renewal of VNC’s agreement with Google as reported by The New York Times here last week. AdExchanger.com: What exactly is the agreement VivaKi Nerve Center (VNC) which just renewed with Google? Are there guaranteed minimum spends by VNC, for […]
JT Batson is President, DDS Digital at Donovan Data Systems, a supplier of back office systems to the agency market. AdExchanger.com: Let’s start at the beginning – what intrigued you about coming to Donovan Data Systems (DDS)? JTB: I was attracted by the scale and the sandbox. DDS provides media transaction systems for media buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buys Diapers, Retargeter Next? Amazon has laid down a half-billion dollars to buy up another electronic commerce “good idea,” Diapers.com. Soap.com is also a part of this deal as Fortune sleuth and reporter Dan Primack details what Amazon gets, “A rapidly growing company […]
Right Media chief Ramsey McGrory discussed RM’s new Audience Sharing product and answers to a selection of questions from Tuesday’s Right Media forum. AdExchanger.com: What is the purpose of Audience Sharing? RM: Audience Sharing enables Segment Owners and Segment Users to share, manage and monetize audiences at scale. Advertisers have a very specific audience in […]
Interclick reported on Tuesday a record Q3 2010 and announced that founder/president Michael Katz will assume the CEO title. Highlights from the earnings release include 84% year-over-year revenue growth and a 68% increase in gross profit to $12.2 million. Read the earnings release (PDF). Reuters reports that the company is expecting Q4 to be even […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vibrant Media IPO It appears in-text advertising technology company Vibrant Media is headed to the public markets. TechCrunch’s Robin Wauters summarizes a recent interview by Vibrant CEO Doug Stevenson who said that “Vibrant Media has ‘all the elements in place’ for a public offering […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Jeremy Longinotti is Senior Vice President/General Manager, Audience Targeting, of eBureau, a lead verification and audience targeting solutions company. AdExchanger.com: First, please share a background on the company’s different business units or channels. JL: eBureau has been helping consumer-focused businesses find their next customer since 2004. We provide a powerful suite of predictive analytics and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Intros Audience Sharing Right Media Exchange announced new features – including audience sharing – at its Right Media forum this week in New York City. From the Right Media blog, Ramsey McGrory, VP & Head of Right Media says, “Audience Sharing provides […]
TRAFFIQ announced yesterday the addition of real-time bidding capabilities to its platform and the launch of TRAFFIQ Trading Desk which “gives advertisers the ability to buy into the majority of exchange inventory across the web.” Read the release. TRAFFIQ Chief Product Officer Eric Picard discussed the new trading desk and its features. AdExchanger.com: Now that […]
Amit Avner is CEO of Taykey, an online advertising technology company. AdExchanger.com: Please provide a bit of background on you. And, where did you get the idea for Taykey? I’m 25 years old, from Israel, now living in New York. I started the company 2 years ago with my co-founder, Itay Birnboim, and later we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New OPA Study Touts Display The OPA is back! – as Mediaweek’s Mike Shields looks at a new report from the Online Publishers Association (OPA). He capsulizes it as follows: “The Online Publishers Association is so adamant about convincing traditional brand advertisers that good […]
Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution. Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to […]
A reliable source has informed AdExchanger.com that performance marketing company Dotomi (AdExchanger.com Q&A from 2009) is in the final stages of being acquired by… fill-in-the-blank. Yes, I’m sorry to say I don’t know who it is. But my source has been rock-solid in the past and says the Dotomi exit is about to happen as […]
