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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Buys Greystripe ValueClick has taken a reported $75 million plunge into the mobile advertising business with the acquisition of mobile ad network Greystripe according to TechCrunch’s Mike Arrington. He writes, “Greystripe has raised $18.1 million in funding to date over four rounds. They […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cloud Goes Down Are you affected? An outage of Amazon’s EC2 cloud hosting services, which powers serving for such companies as Foursquare and Quora, is leaving consumers and customers alike S.O.L. The Next Web provides coverage and says, “[Amazon’s EC2] status dashboard currently […]

This past week, IPG Mediabrands agency, Universal McCann (UM), announced it’s data and analytics “Media 3.0” strategy calling it the agency’s “new operating platform [which] bolsters UM’s proposition as a strategy and analytics-led organization, centered on business outcomes,” according to a press release. The new strategy includes integration of data and analytics capabilities from Nielsen. […]

“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible.  With so many new platforms, new […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. isocket Launches Marketplace, DFP Plug-In From its company blog, isocket CEO John Ramey announced a new marketplace for display ads called BuyAds.com, which leverages the company’s plug and play ad serving system for publishers selling guaranteed display advertising inventory. Read more here on the […]

WhiteWave Foods and agency Horizon Media recently launched an International Delight “CoffeeHouse Inspirations Skinny” campaign which the companies said drove a 34.4% increase in brand lift with the help of Vizu technology. Read the release. Aaron Simpson, Associate Marketing Director at WhiteWave Foods, who worked on the International Delight “Skinny” launch, shared some of his […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Michael Zimbalist is VP, Research & Development Operations for the New York Times Co. He also co-founded the Online Publishers Association (OPA) and serves as a member of its executive committee. In the years since Terry Kawaja first published his famous […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Retargeter Reports Is an IPO far away for personalized ad retargeter Criteo? They’re already reporting quarterly results like a public company – well… public companies must report all their revenues. According to a press release, among Criteo highlights in Q1 2011 in comparison […]

Though Yahoo! reported declining revenues of $1.06 billion from a year ago (-6%), the company still met Wall Street expectations earning $190 million for the quarter. Read the earnings release (PDF). And, get the slides (PDF). The company went on to say that revenue is continuing to take a hit from the search partnership with […]

AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” John Montgomery is COO, North America of GroupM Interaction, a WPP Company. “This is a beta program running across a few verticals. Google appears to be pursuing the […]

AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Curt Hecht, CEO of VivaKi Nerve Center, a Publicis company “VivaKi has been advocating a reserved marketplace with Google dating back to our original partnership announcement in 2008. […]

AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Elizabeth Blair, CEO, Brand.net “My take is it is fantastic and about time. Brand advertisers’ needs haven’t changed. Their requests for brand-focused online advertising technology and services haven’t […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MarketShare Predicting For Ticketmaster Analytics company MarketShare (AdExchanger.com Q&A) has announced a deal with Live Nation-owned Ticketmaster that will enable the ticket seller to better predict and price tickets for events. According to the release, “Ticketmaster has been actively working with four professional sports […]

Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as “guaranteed” buying. Read more from the call here. A Google “spokesperson” provided the following […]

Bruce Falck has joined Google’s demand-side platform Invite Media and will be leading the charge for sales as the unit’s sales director. It’s a role much like others across Google’s corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.). […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Scott Knoll, President, Datran Media’s Aperture business. He recently answered the following question during a conversation with AdExchanger.com… […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adweek Re-Launches Three brands for the price of one – Adweek is relaunching this week by folding its Mediaweek and Brandweek brands into the flagship publication. According to the WSJ, “[Adweek editor Michael] Wolff said he thinks the new Adweek will have ‘more high-value […]

At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Turning Into TAP In a press release, IPG’s Mediabrands announced a strategy shift as Mediabrands will realign its operating units formerly under Mediabrands Ventures. In addition, Mediabrands announced the development of the next phase of Cadreon called “TAP,” which is described as “The […]

Today, Google reported its Q1 2011 earnings and though Wall Street may have been disappointed as GOOG stock fell 5%, the company still reported $8.08 in earnings per share (or $2.3 billion in profit!). Revenues were up 27% to $8.58 billion in Q1. Read the release. And, get the earnings slides (PDF). The company’s earnings […]

At ad:tech in San Francisco, Aol svp of publisher services, Dave Jacobs, discussed Advertising.com and Aol’s ad strategy with AdExchanger.com.  At the show, Aol’s ADTECH unit announced ADTECH Lite “an ad management platform now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads Up; Performance Reigns The IAB has released new U.S. online ad spending statistics for the full year and Q4 of 2010 and PaidContent’s David Kaplan notes how quickly online ad biz appears to be growing in comparison to the rest of the […]

Josh Resnik is VP/GM of Gannett Digital Network, a group of Gannett owned-and-operated websites. He discussed his network of site’s recent redesign and its impact on digital advertising strategy with AdExchanger.com. AdExchanger.com: Why move towards the OPA ad units, the bigger ad units? Are there any pitfalls to that strategy that you need to look […]

Elizabeth Zalman is co-founder of Media Armor, a mobile advertising analytics company. AdExchanger.com: Please talk a little bit about your background and how you all came up with the idea for Media Armor? EZ: My career began at Dotomi, where I led the adoption of RTB and associated real-time consumer valuation as part of the Media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Senators Present Privacy Bill U.S. Senators John Kerry and John McCain announced their plans for a privacy bill. ClickZ’s Kate Kaye provides an overview of “The Commercial Privacy Bill of Rights Act of 2011” which she says addresses both online and offline data privacy. […]

James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com:  Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]

Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics.  While we don’t need to raise additional capital, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SearchIgnite Is Now IgnitionOne Looking to move beyond its search-focused roots and capture a broader group of buyers, Dentsu’s SearchIgnite has renamed itself as “IgnitionOne” and combined SearchIgnite’s performance marketing tech with Netmining’s “on-site optimization and real-time audience scoring capabilities” according to a release. […]