Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s New Video Ads On YouTube, the new select-your-own video ads – known as TrueView – from Google are being rolled out over the next several weeks according to Ad Age. Regarding the video site’s cost-per-view model, YouTube’s Sr. Product Manager Phil Farhi speaks […]
Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai recently spoke to AdExchanger.com about his company’s Online Shopping Data Visualization tool and recent insights. AdExchanger.com: Can you explain the mechanics of how the Akamai Online Shopping Data Visualization tool works? For example, how does one company’s data feed into it? MA: The Akamai […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Ad Network Facebook ad network rumors continue to swirl and The Register’s Cade Metz carries the latest quote from Facebook CEO Mark Zuckerberg regarding the ad net possibilities from this week’s Web 2.0 Summit. Metz writes, “Zuckerberg was asked if Facebook was […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger.com reached out to the angel and venture capital investment community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Gil Beyda, Genacast Ventures Jeff Crowe, Norwest Venture Partners Chris Dixon, angel investor, co-Founder Hunch Roger Ehrenberg, IA Ventures Chris Fralic, Partner, First Round Capital Jonah […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That Google Looks Lovely On You Google announced a do-it-yourself, eCommerce website platform called Boutiques.com. The New York Times’ Cathy Horyn writes, “In a deliberate collision between nerds and fashion mavens, Google has created a new e-commerce site that significantly improves how fashion is […]
Jason Lehmbeck is CEO at DataPop, a search marketing technology company. AdExchanger.com: Obviously, lots of former Yahoo!s at DataPop including yourself. What did you all learn at Yahoo! that is inspiring the DataPop business model? The core team at DataPop was lucky enough to spend a 5+ years working together with all kinds of search […]
Jeremy Geiger is CEO of Retailigence, a location-based shopping technology company. AdExchanger.com: Do you think 2011 is the year that mobile finally lives up to its billing? JG: We believe that 2011 will be the year that mobile in the US will finally catch-up with the rest of the world. What problem is Retailigence solving? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Checks In With A Boom Morgan Stanley’s Mary Meeker has released her latest predictions to the digital world at the Web 2.0 conference and her “Magic 8” ball says that “Internet advertising will reach $50 billion and mobile commerce will outpace traditional e-commerce,” […]
Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Over the past ten years, the search advertising industry has grown tremendously. In no small part due to companies like Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Technorati Goes Vertical Mediaweek’s Mike Shields covers the acquisition of the SV Moms blogger network by Technorati. “SV” stands for Silicon Valley but the network encompasses many more blogs than just the “SV” area. See the list. Mediaweek says that “Technorati plans to use […]
Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few […]
Mike Shehan is CEO of SpotXchange, an online video advertising network. The company is announcing a new real-time bidding-enabled service for online video ads today. Read the release. AdExchanger.com: First, can you provide some background on SpotXchange? MS: SpotXchange is an online video advertising network that offers brand advertisers a scalable, efficient and measurable way […]
Dave Gross is CEO of Connexity, an online advertising network. AdExchanger.com: What did you learn at Fastclick (sold to Valueclick in 2005) that you’re bringing with you to Connexity? DG: How to simultaneously improve yield for both advertising and publishing clients through increased ad relevance. The market has matured, somewhat, and there are a lot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Still Hot Ad networks are continuing to grow -and being in the mobile space doesn’t hurt either. Rhythm NewMedia announced a $10 million Series C funding round with lead investor QuestMark Partners and follow-on investment from existing backers Lightspeed Venture Partners, Morgenthaler […]
Anne Hunter is VP Advertising Effectiveness at comScore. She discussed comScore’s products and initiatives around what’s core to her role – advertising effectiveness – and, in particular, a new product called Campaign Essentials announced in September. Read the release. AdExchanger.com: comScore has been thought of as the company that measures website traffic. What is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Buys i-Behavior Data, data, data…. WPP Group bought i-Behavior on Wednesday as the ad holding company looks to leverage i-Behavior’s direct marketing services “to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, B2B companies – based on consumer purchase transaction […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Art Shaw is CEO of Epic Media Group, an online advertising company. AdExchanger.com: Can you talk a little about Epic Media Group’s integration of Connexus Corporation? Is it complete? Any challenges? AS: We are almost exactly six months post-deal, and it is going very well. Our integration efforts, and the strategic synergies we saw when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPCs Going Up The CPC doctor is “in” as Efficient Frontier’s Dr. Siddarth Shah says that CPCs are on the rise everywhere! He writes on EF’s blog: “CPCs in all sectors rose in October both on a year-over-year (YoY) basis as well as on […]
On Monday, Undertone announced that it had acquired Jambo Media, a supplier “of online video advertising distribution and technology with more than 17 million unique viewers per month [according to Comscore for Sept. 2010].” Read more. CEO Mike Cassidy discussed the acquisition and his company’s move deeper into the digital video ad space. Why is […]
Krux Digital released its cross-industry study which it says shows “that data collection on publisher websites is pervasive, sophisticated, and on the rise.” From the study: “31% of all data collection is initiated by entities other than the publishers themselves. (…And,) 55% of all third party data collectors employ standard technical methods to usher in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Reports Q3 Ad server and rich media technology vendor MediaMind released its results for the quarter ended September 30, 2010 and “revenues increased 16.3% to $17.7 million compared to $15.2 million in the prior-year period.” Net income was $1 million. Read the release. […]
With publishers increasingly looking for alternative ways to monetize their unsold inventory, the “private exchange” model is beginning to take hold as publishers can better control who the buyer of their inventory is on the other side of the exchange. Today, The Weather Channel and its online megasite, weather.com, announced that it has chosen AdMeld […]
Damon Reeve is CEO of Unanimis, a UK-based digital advertising network and wholly-owned by Orange France Telecom Group. AdExchanger.com: Please provide a bit of background on Unanimis. DR: For the first few years, 2001 to around 2005, Unanimis was primarily a site representation business. We worked with premium, well‑branded sites – ebay, lastminute.com, londonstockexchange.com, Ticketmaster […]
Yesterday, it was announced that video ad network Tremor Media had acquired ScanScout. In a trade industry article, Ad Age’s Michael Learmonth notes, “The combined Tremor/Scanscout served a collective 667.5 million video ads in September, according to ComScore, a close second to Hulu’s 794 million.” Read it. ScanScout CEO Bill Day will become the CEO […]
Glam Media launched GlamAdapt Automate, an online buying platform that the company says expands the capabilities of GlamAdapt, an ad serving platform. The new buying platform includes the technology that was acquired from the AdPortal acquisition in July. From the release, “GlamAdapt Automate is open and allows publishers to create premium packages that can run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Inventory Grows 22% ComScore has released new figures that shows display ad inventory has grown a whopping 22% in one year. According to a press release, Comscore says “that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third […]
“Ad Agents” is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Last week I gave the presentation embedded below on DSPs and exchanges at ad:tech in NY. The premise of the presentation was that information is hard […]
