Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Mobile It may not be audience buying, but you can’t avoid $12 billion. Google’s $12 billion acquisition of Motorola caught everyone by surprise yesterday. Read the Official Google blog post on the deal. Even an executive from a big company in Redmond, Washington […]
David Pakman is a Partner at Venrock, a venture capital firm. AdExchanger.com: Hypothetically speaking, what do you think the experience of being a venture capital investor affords you should you decide to get back into a startup of your own? DP: Well, the best experience for building startups is doing startups, so nothing will prepare […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Gets $54 Million Social advertising gets another boost from the venture capital ecosystem as All Things D’s Peter Kafka reports that social ad platform Buddy Media has raised another $54 million (total raise for all rounds: $90 million.). Kafka noes, “None of […]
It’s time to put on the AdExchanger.com Swami hat and look ahead as the ad tech ecosystem continues to bubble and mergers and acquisitions abound with Fall approaching. Through the end of the year, AdExchanger.com sees many possibilities. Let’s Swami-fy, shall we? Prediction #1 This one’s been bouncing around the ecosystem forEVER… ever since the […]
Research agency Millward Brown (part of WPP Group) and Kantar Media Cymfony announced yesterday what it calls “a new suite of online listening solutions merging Kantar Media Cymfony’s analysis of social media and online discussion with Millward Brown’s brand and communications research.” Read the release. Ann Green, Partner, Client Solutions at Millward Brown discussed the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Gets Cash For Tags Tag and data management tech company BrightTag announced that it has raised another $5 million from New World Ventures among others in order to support further development of its platform. BrightTag CEO Mike Sands tells Ad Age’s Edmund Lee, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Myspace Losses Think Specific Media has its hands full turning the Myspace ship around? You may be right. During yesterday’s News Corp earnings conference call with Rupert Murdoch, All Things D’s Peter Kafka reports, “MySpace generated $230 million in operating losses over the last […]
Following up on a conversation with AdExchanger.com last year, Sarah Baehr, svp, director of digital publishing solutions at MediaVest, discussed how digital is continuing to transform the magazine publisher. AdExchanger.com: In the past year, what has been a key, emerging, digital trend with publishers? SB: The release of the tablet. In any article about tablets, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reports Q2 And Display Deets Yesterday, Aol reported its Q2 2011 revenues as the bottom line showed a modest and improved net loss and the top line hit $542 million which came in better than Wall Street expectations of $530 millions. Read the […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Squeezing The Local Sales Lemon Is Yahoo! outsourcing part of its display ad sales team? For local display, it may make sense. TV station owner Belo Corporation announced a new partnership with Yahoo! to sell display ads adds across Yahoo! by leveraging Belo’s local […]
Tim Vanderhook, CEO of interactive media company Specific Media, spoke recently to AdExchanger.com about everything from his company’s acquisition of MySpace to the effects of the exchange model on his business. AdExchanger.com: What does Specific Media’s acquisition of Myspace say about the evolution of the ad network model? TV: I don’t believe our acquisition of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Impact In The New York Times, Randall Stross covers the move towards audience buying and how it has negatively affected Yahoo!’s display ad revenue performance. Towards the end of the article, we hear from Yahoo! sales exec Ross Levinsohn who says that […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Latam Plans For DG Amit Rahav, vp of MediaMind, tells Latin America-focused trade pub, Portada, that after being acquired by DG, the company’s goals are pretty simple. He says, “Our objective in Latin America is to become the principal provider of advertising management services […]
Yesterday, media measurement firm comScore acquired ad verification firm AdXpose (formerly mPire) for $22 million. Read more. Anne Hunter, VP, Ad Effectiveness at comScore, discussed the acquisition and its implications. AdExchanger.com: This is a relatively small acquisition in terms of dollars. Why not build out versus buy AdXpose? AH: The products available via comScore AdEffx […]
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More M&A Momentum Media metrics company comScore announced yesterday the acquisition of AdXpose, one of several ad verification companies in the ad tech ecosystem. Read the release. The acquisition cost of $22 million roughly equals the amount of capital invested in AdXpose, which was […]
Yesterday, integrated online marketing company, ValueClick, acquired Dotomi, a personalized ad technology and services company, for $295 million in cash and stock. Read the release. Bill Todd, President of ValueClick Media, discussed the acquisition and its implications. AdExchanger.com: Why was this the right time to buy Dotomi? BT: This is a significant acquisition for ValueClick […]
Audience buying in PC-based display has been cranking for years but with special restrictions in mobile around identifying the user, is mobile audience buying even possible? With this challenge in mind, AdExchanger.com asked a range of representatives on the mobile side of the digital ad ecosystem the following question: “Is audience buying possible in mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Make Mine Dotomi ValueClick has acquired retargeter Dotomi for $295 million (retargeters rejoice!) which will be split between ValueClick cash and stock. In the release it is revealed that Dotomi is on-track to reach $80 million in revenues this year. Read it. With its […]
Forrester analyst Joanna O’Connell leads the charge – along with fellow analyst Michael Greene and others – in a report on data management platforms (DMPs). Her findings look at a number of companies providing DMP services in the data-driven advertising space. Among O’Connell’s observations on DMP integrations, “Be prepared for a time- and labor-intensive process […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Opens Ads API There is no longer an exclusive club which gets access to the Facebook Ads API. ClickZ’s Christopher Heine says the API open and to all and, “[Facebook] is touting a trio of case studies that it says showcases how the […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPG And Cheap Video Ads DIGIDAY’s Mike Shields follows up his article on illicit practices in the online video advertising space as he interviews Marc Fonzetti, a media director for North America at Reckitt Benckiser (RB), a CPG company with wide-range of well-known brands. […]
On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]
On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President. Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]
