Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
The Latest Yahoo! Rumors!
With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider's Henry Blodget says that estimates on the price are being purposefully lowered "to condition Yahoo's shareholders to expect very little...in the hope that they'll eventually take very little." For many shareholders, thinking "little" will not be a problem. And now Google is apparently entering the mix with its own private equity team according to The Wall Street Journal. Read it (subscription). Google is only there to stick Microsoft with a higher price. A Yahoo! acquisition would lead to "display ad" monopoly cat calls. Another reason it might not be in Google's best interest to acquire Yahoo! is that buyers and sellers might be inclined to move away from an ecosystem which they consider owned by one company. Might. Search still rocks, of course.
Your Big Data
Metamarkets CTO Mike Driscoll is the arbiter of data in a Forbes article on "big data." He offers a checklist of questions to ask any solutions provider who says they can you help you mine your big data trove. Among the questions, "What is the ecosystem strategy? How does the solution provider fill the gaps in its capabilities through partnerships?" Read it.
Guaranteeing Exchange Yield
OpenX is pulling out all the stops to promote its exchange, OpenX Market. From the OpenX blog, "We're so confident of our track record maximizing publisher ad revenue, that we’ve initiated a special program called the OpenXRevenue Guarantee: publishers guarantee us their inventory, and OpenX Market guarantees a speciﬁc amount of revenue for it." Read more.
An Associated Press article outlines Google's investment in U.S. government lobbying efforts in the recent past. Some data: "Google spent $5.9 million from Jan. 1 through Sept. 30, a 51 percent jump from a year ago. To put that in perspective, Google spent $5.2 million total on lobbying last year." Read more.
Paywallin' It Down Under
News Corp.-owned and news outlet The Australian announced that it has instituted a paywall for its digital property. Reporting on her own paper, The Australian's Sally Jacson writes, "All the company has publicly disclosed is that theaustralian.com.au website gets about 1.2 million unique browsers a month, of which approximately 250,000 are said to be 'heavy users', generating 80 per cent of visits. This is the group the company will target as subscribers." Nice graphic on "paywalls around the world" is included. Go now.
Nielsen pans for insights on audience in the form of an infographic showing "digital consumer behaviors and consumption patterns that can help brand advertisers understand their most valuable customers and how they’re engaging across social, local and mobile." See it.
But Wait. There's More!