In an effort to curb the effects of content farms, an interesting development in the world of Google search has arisen which could impact the world of Google display: users will be able to block sites in search engine result pages. Google search engineers explain on the Official Google blog: “Now when you click a […]
Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]
On Wednesday, semantic technology provider Peer39 announced “the addition of two additional channels of attributes, Quality and Safety (…) Advertisers participating in secondary marketplaces and Real Time Bidding will now be able to define the environment in which their advertising will appear.” Read more. CEO Andy Ellenthal discussed the announcement and its implications. AdExchanger.com: You’re […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 4As Conference: Privacy And Talent Threads A discussion on privacy yielded a sharp response from Association of National Advertisers chief Bob Liodice at yesterday’s final day of the 4A’s agency conference in Austin, Texas. In a panel moderated by Ad Age’s Abbey Klaassen, the […]
Jeff Green is CEO of The Trade Desk, a demand-side platform for digital media. AdExchanger.com: We touched on it before, but what problem is The Trade Desk solving? We think there are two really difficult problems that we’re addressing. What is it worth to an advertiser to show an ad to this user, with these […]
David Young is Director of Online Marketing at hotels.com. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. hotels.com is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. AdExchanger.com: Thinking about hotels.com marketing, it would seem to be very DR (Direct Response) focused as opposed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Speaks, Online Ads Listen Ad Age’s Edmund Lee interviews U.S. Federal Trade Commission chief Jon Leibovitz who says that browser and tech companies have improved in providing transparency around usage of a consumer’s data. But, he adds, “One area that we are concerned […]
The panels continue at 4As Transformation 2011 conference. A morning gathering featured agency leaders on the topic of “Communications Planning” where buy-side agents hover above digital and offline communications strategies on behalf of the marketer. Participants included: Scott Hagedorn, CEO, Annalect (He works with Matt Spiegel of Annnalect Marketplaces and Accuen – OMG’s agency trading […]
The Director of the U.S. Census bureau, Robert Groves, took to the stage at the 4As Transformation 2011 conference to discuss results coming from the 2010 census which will guide the understanding of “media connections” according to Groves. With all the talk about digital, big data, real-time bidding, the 4As takes us back to what […]
Keith Pieper is Founder & CEO of Pretarget, a technology company focused on keyword search for display advertising. AdExchanger.com: You helped found IPG Mediabrands’ agency trading desk Cadreon. Can you talk a little about how and why Cadreon began? KP: In 2006, I was managing a team that serviced dozens of independent advertisers within one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]
Tolman Geffs is co-President of Jordan Edmiston Group, which offers independent investment banking services to companies within the media and information industries. AdExchanger.com: Do you think the ad tech ecosystem is too crowded? TG: Is it crowded? Absolutely. Will every company that gets funded give a decent return to its VCs? No way. In fact, […]
Yahoo! recently announced that its Yahoo! Labs unit formed a special group seven months ago known as Yahoo! AdLabs whose focus is “to help advertisers get more out of their marketing dollars by combining research and data mining with watching how users interact with ads,” according to Computerworld. Read more about the group’s recent studies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MyBuys Hits Funding Motherlode Who buys MyBuys? Nobody yet. Let’s try – who invests in MyBuys? Why, Rho Ventures, which led a $20 million third round of funding for the provider of consumer recommendation services for online retailers, brands and agencies. Also participating were […]
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dismissing The History In a court filing, ad technology firm interclick says it believes that the “history sniffing” lawsuit against it is without merit and should be dismissed as it is “too speculative.” Read more. MediaPost’s Wendy Davis adds, “Interclick argues, (plaintiff Sonal) Bose […]
Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]
Today, a new ad technology start-up, TapAd, announced its formation and its list of investors which includes well-known entrepreneurs from AppNexus, Clickable, Simulmedia and more. In the press release, the company positions itself as “the first real-time advertising platform for iPhones, iPads, Androids and smartTVs.” Read the release. Are Traasdahl, CEO of TapAd and former […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NYT: Pay Model, NYT-GroupOn Imminent The New York Times issued a press release to reiterate NY Times CEO Janet Robinson’s statement at the Morgan Stanley conference: “The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly.” […]
The Internet Advertising Bureau has posted a short video clip for its data-and-media “Great Debate” panel led by Federated Media’s John Battelle on Day 3 of the Ecosystem 2.0 conference in Palm Springs, California. Not included in the clip is Mediabrands’ agency exec Quentin George giving clear guidance to publishers with a dose of audience-based […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question […]
At Monday’s session of the Internet Advertising Bureau Annual Leadership Meeting in Palm Springs, California, Microsoft’s Rik van der Kooi presented his company’s view on the importance of the ad industry finding solutions for consumers and businesses when it comes to the use of data in online advertising. For video of his complete presentation, click […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Market Data In an article on the WSJ’s Digits blog, new eMarketer data says, “Facebook should boost its share of the $10.1 billion U.S. display-ad market to 21.6% from 13.6% in 2010, as more big brands begin marketing on such sites, eMarketer […]
Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]
We’re doing it again – it’s the AdExchanger.com “live” blog! Well, it’s not quite “live”. The internet access at the La Quinta venue is “challenging.” (Oh, the irony.) Nevertheless, we’re blogging almost “live”! Today, we’ll cover a discussion with Byron Reese, evp of Demand Media and Richard Rosenblatt, CEO of Demand Media. 9:46 a.m.: Coffee. […]
Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
