PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]
The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, “The Charlie Rose of New Media” – a.k.a. Federated Media‘s John Battelle – proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his […]
Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising. Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]
Last Thursday, BMO Capital produced their 3rd annual Advertising & Marketing Services Conference which took place at the Grand Hyatt in New York City. An extensive schedule of public and private companies presented their ideas, products and services which included a panel discussion with MediaBank CEO Bill Wise, [x+1] CEO John Nardone, AppNexus CEO Brian […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Widget Race Like, Follow, now… +1. Google announced on Wednesday that it’s letting any web publisher add its “+1” widget button to its website and the implications are big. AdExchanger.com has kinda covered this one before but the fact any publisher can add this […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Tech Trends Inspired by OpenX’s funding announcement and a review of their product line, Forrester Research’s Michael Greene sees emerging trends on the publisher side of ad tech in the next year or two. He writes, “DoubleClick’s DFP still dominates the enterprise ad […]
Jim Barkow and Scott Engler are co-founders of Longboard Media, a shopping vertical ad network representing shopping, product review and retail publishers. Barkow spoke to AdExchanger.com about Longboard and its strategy. Click below or scroll down for more: Why Start Longboard Media? Today’s E-Commerce Trends Longboard’s Data Strategy The DSP World And Retargeting Amazon And […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OpenX Raises $20 Mil Ad server and exchange company OpenX announced that it has raised $20 million in a series D round led by SAP Ventures. This brings OpenX total capital raised to $50 million. OpenX CEO Tim Cadogan tells Reuters that the company […]
After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com “crystal ball” and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You’re welcome! I admit that some of […]
Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext and The Ad Network Model Target Market(s) Cost and Proving The Value To The SMB The Integration Challenge What’s In It For Publishers What’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Eyeing Mobile Ads? GigaOm’s Jake Lynch offers an excerpt of his report on mergers and acquisition opportunities in 2011. He think Hewlett-Packard could be making a stronger entrance into the media space. Lynch writes, “In mobile, HP could differentiate its platform with compelling […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IDC Says Google Display Is Biggest In IDC’s latest “Worldwide and U.S. Internet Advertising Report”, analyst Karsten Wilde says that as of Q4 2010, Google is now #1 in display advertising and displaces Yahoo! after Google Display Network (GDN) provided enough momentum to tip […]
Anthony Risicato is GM of Platforms at Tremor Media. He discussed Tremor Media’s new Video Hub (see the release) and brand advertising with online video ads recently with AdExchanger.com. AdExchanger.com: What was the trigger for the creation of the Video Hub for Tremor Media? AR: We compare everything we do to television advertising, because that’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzLogic Targeting Ads Yesterday, social analytics company BuzzLogic announced a $7.8 million Series C financing round. According to the release, “With revenue growing faster than 50 percent per quarter, the investment will serve to support BuzzLogic’s shift in business strategy and new product development […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Getting Cookied Interclick COO Jason Lynn notes on his personal blog that the day has finally arrived (May 25) where the next step in the privacy regulation process will take effect regarding third-party cookie opt-in in the European Union. He explains details of […]
Chris Fralic is Managing Partner of First Round Capital, an early-stage investment company. In an update of his interview a year ago, Fralic recently spoke to AdExchanger.com about the investment climate and the digital advertising ecosystem. AdExchanger.com: In retrospect, what has surprised you about last year’s acquisition of Invite Media by Google? CF: I’m impressed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping Offline To Online There are a lot of players in the growing “attribution” field though I can’t say all players necessarily think of themselves as exclusively focused on helping marketers understand the success of their ad spend. The Wall Street Journal’s Emily Steel […]
Advertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad “create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Facebook Ad Network For Now, Ever At last Thursday’s Reuters Global Technology Summit, Facebook COO Sheryl Sandberg said the company still isn’t ready to roll-out an ad network to third-party sites that would leverage the social behemoth’s “like” data for targeting. Sandberg said, […]
American Express OPEN announced its new AdManager product powered by display ad, demand-side platform AdReady. The companies claim that AdManager simplifies digital ad campaigns “by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from creating ads to determining where they will appear.” Read the release. American Express OPEN vp Robert […]
