Cross Pixel Media announced Data Desk which the company says, “is unique because it is the only audience marketplace to present audience data on a brand by brand basis, offering the advertiser full transparency into the source and brand behind the audience.” Read the release. CEO Alan Pearlstein discussed Data Desk and some of its […]
On Tuesday, tag management firm TagMan announced that it had closed $2+ million in Series A investment led by venture capital firm Greycroft Partners. TagMan founder and CEO Paul Cook said in the release, “We will put the new funding to immediate use in releasing version 3 of our technology, building out our infrastructure to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partnering Over Optimization Attempting to take another step in solving the attribution gap, MarketShare Partners and comScore announced a new partnership. From the release: “MarketShare will integrate comScore’s proprietary search, display, mobile and video data into their marketing analytics, resulting in more precise recommendations […]
In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age’s Edmund Lee, “More and more publishers are looking to find ways […]
Matt Keiser is CEO of LiveIntent, a trading desk and exchange solution for email and display. AdExchanger.com: First, can you share a little bit about your background and how you got to forming LiveIntent? Prior to founding LiveIntent, I co-founded and served as the President of Datran Media. I architected Datran System, the underlying technology […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Folds The Adify Brand Cox Communications announced that it is bringing vertical ad network tech and media company Adify under the Cox umbrella. Let’s hope it’s not raining. Cox Cross Media and Adify will now become Cox Digital Solutions. According to a press […]
In a morning panel at the Gridley & Co. Conference in New York City moderated by Gridley’s Pratik Patel, panelists from the data-driven ecosystem paused just long enough amidst the swirl of funding announcements to provide a few nuggets on the momentum for real-time bidded inventory. Setting the stage for the discussion, real-time ad platform […]
Atul Patel is CEO of OneScreen, a technology platform that operates a video exchange for content producers, publishers/distributors, and advertisers. AdExchanger.com: Where did the idea come from for OneScreen? And, what’s the name mean? The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital […]
Below is a sample of industry reaction to yesterday’s acquisition of attribution analytics company ClearSaleing by e-Commerce infrastructure and services company GSI Commerce. Read the release. Justin Evans, SVP Audience Insights, Collective GSI’s move into the advertising analytics arena emphasizes the trend among advertisers to take advantage of increasingly sophisticated ROI metrics. As data sources […]
Andrew Nibley was recently appointed CEO of Yieldex. From last week’s release, “Prior to joining Yieldex, Nibley was Chairman and CEO of WPP’s advertising and digital marketing agency Marsteller. He has also served as CEO at several digital media companies owned by media giants Vivendi, Bertelsmann and Reuters, including co-founding Reuters New Media.” Read more. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Merges Print and Digital Sales AdAge reports that Time is fusing the mighty forces of its print and digital corporate sales, the two units that handle the media giant’s biggest advertisers. Assuming the wheel of the hybrid vehicle is Leslie Picard, previously the […]
Petsky Prunier provided investment banking services in today’s announced acquisition of ClearSaleing by GSI Commerce. Sanjay Chadda, Partner & Managing Director at Petsky Prunier discussed the transaction. AdExchanger.com: How long was the deal in the making? What’s your view on M&A momentum currently? SC: As a high profile company and given its #1 ranking in […]
GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]
Gil Elbaz is CEO of Factual, an open data platform. AdExchanger.com: Looking at your experience when you sold Applied Semantics to Google (which became AdSense), what is relevant today with Factual? GE: Applied Semantics was founded to develop and take advantage of it’s natural language understanding technologies which extracted meaning from unstructured data, and AdSense […]
There appears to be good momentum in digital advertising for ad verification solutions, but where does it all end up? Can a “point solution” evolve into a sustainable, long-term business within the ad technology stack? I’d argue more “points” will need to be added – especially if these companies want to “exit.” But first, let […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hamman Heads To Chango Parting is always tough, especially when you started the display media group at your digital marketing agency. Dax Hamman is giving up the reigns on the display media group at iCrossing — acquired by Hearst this past summer for a […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Zach Coelius, CEO, Triggit. As the debate about the use of user data or “privacy” on the Internet swirls around us, a cacophony of voices are yelling that unless we adopt their policies the […]
Wednesday, demand-side platform Turn announced the closing of a $20 million Series D round of funding led by Greenspring Associates and existing investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures. Read the release. Turn CEO Bill Demas discussed plans for the new funds and industry trends. AdExchanger.com: Do you identify Turn as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Display Declaration Even as rivals Yahoo and Google claimed easy display revenue increases in 2010, AOL continued to struggle. The company was in the midst of a major overhaul of its ad systems and approach CEO Tim Armstrong cautioned many times. Over the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
Joe Casale is CEO of Casale Media, an online advertising network. AdExchanger.com: How has Casale Media business changed in the past 12-24 months? JC: Business has grown substantially. We are seeing more demand from big brands that have already taken the plunge into digital. These companies understand that it takes a lot of budget to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Money Having $27.5 million in its latest funding round, mobile ad network Millennial Media may just be up to the task of staying independent and staying in the game against the two competitors, Apple and Google. The company claims that revenue tripled last […]
Social targeting firm 33across announced a Series B, $9 million investment led by “Flybridge Capital Partners with participation from Series A investors, First Round Capital and QED Investors.” Read the release. 33across CEO Eric Wheeler discussed plans for the new funds and company strategy. AdExchanger.com: Can you drill down on the “Technology, Product and Sales […]
Yesterday, technology media company Ziff-Davis, led by former Time Digital President Vivek Shah, announced a new advertising platform called BuyerBase, which leverages publisher network targeting data and buys across other inventory supply sources on behalf of advertisers. According to the release, “BuyerBase collects, scores and analyzes data from more than 100 tech content and commerce […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. One Good Turn One of the early ad networks to morph into a DSP, Turn Inc. has closed a huge $20 million in Series D funding led by Greenspring Associates. Turn will use the new capital to fund its “explosive growth,” build up its […]
Yesterday, media buying solutions company [x+1] announced that it has raised a Series B round of financing to the tune of $10 million led by Intel Capital with additional funding coming from existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners. According to the release, “the funding will be used to […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com… […]
For all the noise in the past year around the demand-side platform (DSP) in display advertising, it seems worth re-visiting what this and other related trends – such as sell-side platforms, data exchanges, data management platforms, ad exchanges – are all about. I’d say, at its core, it’s about media moving to one channel for […]
