According to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly. Reese had been the Director of the Google Content Network prior to taking on the DoubleClick […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing TV Audience According to The Wall Street Journal’s Jessica Vascellaro, Tivo is dipping its toes more firmly into the addressable media world by “expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials.” What’s […]
Two weeks ago, Adobe Systems acquired data management provider Demdex in a deal facilitated in part by boutique investment bank, LUMA Partners. Read about the deal. LUMA Partners’ Terence Kawaja (maker of his well-known ad tech ecosystem map/”eye chart”) discussed the acquisition and its ramifications. AdExchanger.com: Given LUMA Partners advisory services in the Demdex sale […]
Search retargeting platform Chango announced a $4.25 million funding round led by investors Rho Canada as the company looks to grow its offering for self-serve advertisers as well as expand its full-service capabilities to larger clients. Read the release. Chango CEO Chris Sukornyk discussed his company’s plans for its new funding and search retargeting strategies. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Display Down Arrow Low expectations will only get you so far. AOL CEO Tim Armstrong has done an excellent job of managing investors’ anticipations for its advertising business, but sooner or later, Armstrong will have to deliver the goods. The company reported its […]
Jonah Goodhart and Noah Goodhart are the Co-CEO’s of Moat, a creative company. AdExchanger.com: Please share a brief background on the executive team at Moat. JONAH GOODHART: The company was founded by myself and Noah Goodhart. We brought on Ant Taylor as part of the founding team to serve as our GM. Mike Walrath serves […]
At yesterday’s AlwaysOn OnMedia NYC 2011 event at The Paley Center in New York City, ad technology companies gathered to talk ads, tech and business. One morning session, in particular, pricked up the ears of the data-driven digerati as reporter Emily Steel of The Wall Street Journal appeared to ably moderate a panel discussion comprised […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol’s Hot Document Yesterday, prior to this morning’s Aol Q4 2010 earnings release hits the wires, Business Insider’s Nicholas Carlson was able to get his hands on CEO Tim Armstrong’s 58-page “master plan” – aka “The AOL Way” – for turning the company’s content […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. During the summer of 2008, I was having one of those NY business breakfasts – the kind of meal […]
Today, demand-side platform (DSP) DataXu formally announced its mobile DSP capabilities. According to an article by MediaPost’s Mark Walsh, “The new platform also promises features such as advanced targeting, optimization that automatically allocates ad spending most efficiently, improved attribution metrics and analytics reporting across both the mobile Web and mobile applications.” Read more. DataXu CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Ad Outsource Next month, Microsoft will begin handing management of its “non-premium” display across its ad exchange business to AppNexus, reports MediaMemo’s Peter Kafka. That will essentially mean the end of AdECN, the exchange it bought in 2007 but only began testing last […]
“Networking” is written by members of the online advertising network community. Today’s counterpoint column is written by Jacob Ross is Senior Director, Advertising Platforms, Demand Media Big news on both eBay and Microsoft today, and Eric Franchi did a great job of surfacing the importance of the news. However, it’s misleading to compare these two […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Eric Franchi, Co-Founder and SVP, Business Development, Undertone. Two interesting and significant pieces of news in the display advertising space came out on Monday morning, January 31st. Ecommerce giant eBay announced a change in strategy from its current monetization […]
Chris Babel is CEO of TRUSTe, a privacy services company. AdExchanger.com: TRUSTe started as a non-profit and moved to profit status in 2008. Why the change? Do you still consider the company a start-up? CB: We realized that without transitioning to a for-profit company with a venture capital infusion we weren’t going to be able […]
Dennis Mortensen is CEO of Visual Revenue, a predictive analytics technology company. AdExchanger.com: When you are at Yahoo! could you see the “big data” opportunity coming? Has it happened as fast as you thought? DM: Yahoo was into big data long before we arrived as part of the May 2008 acquisition of IndexTools. Publishers in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Auction Online auction site eBay tried to enter the media buying business a few years ago with its media marketplace for cable advertising (networks and agencies balked). But now, eBay is aiming squarely at the display market. The company has struck a deal […]
The online advertising world continues to be challenged by ne’er-do-wells as Click Forensics released results from its latest quarterly, deep-dive into the company’s fraud detection data. The Company identified challenges with display advertising where “a pop-up or pop-under (…) rotates brand advertisers’ banner ads every 10-15 min in an effort to seemingly boost impression figures.” […]
Um. I missed a little detail in my retargeting/remarketing story published earlier this month. I forgot about my retargeting campaign’s “exclusions.” My apologies to Google, Larry and everyone else who wondered why I wasn’t getting that much reach with AdExchanger.com’s ongoing retargeting campaign through AdWords. Please allow me to explain. As many of you know, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You’ve Got Display Mail Although the Google main search page remains as clean and ad unit free as ever, users of the search giant’s Gmail may be noticing something extra in their inboxes. SearchEngineLand’s Greg Sterling believes he may have stumbled on a test […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger.com spoke recently with CEO Todd Vernon and COO Walter Knapp of Lijit, a Boulder, Colorado-based company focused providing a search engine and other tools to long-and mid-tail publishers. In addition, publishers may choose to join Lijit’s ad network. Earlier this month, Lijit issued a release on company momentum. Read it here. AdExchanger.com: What momentum […]
Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple? […]
Matt Spiegel is CEO of Annalect Marketplaces, a unit of Omnicom Media Group, the media services division of Omnicom Group. He discussed the evolution of Omnicom Media Group’s trading desk strategy with AdExchanger.com. AdExchanger.com: What are Accuen and Annalect? MS: Accuen is the name for our trading desk. As the industry knows, we operated as […]
Publicis’ Performics announced that Daina Middleton, CEO of Performics is the performance marketing agency’s U.S. CEO and discussed the agency’s strategy as well as expansion of its company’s products and services into 72 countries. Read the release. AdExchanger.com: What are your thoughts about using search retargeting with display? And, given growing momentum for integrated search […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings, Display Looking Up Yahoo! released its Q4 2010 financials and “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,205 million for the fourth quarter of 2010, a 4 percent decrease from the fourth quarter of 2009.” Read the release (PDF). Yahoo! earned […]
Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]
Display advertising around email is no longer the bottom feeder of inventory I once envisioned. “Sure, it’s cheap, but it’s email inventory” used to be a common refrain. Times change. In fact, over the course of the past few months, numerous industry people have suggested to me that the display ad inventory wrapped around email […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsers Blocking Tracking Mozilla, makers of Firefox, and Google, which makes Chrome, announced that their respective browsers will be outfitted with technology that makes the blocking of cookies a snap. Read more from Mozilla. And, read the Google Public Policy blog about Chrome opt-out […]
