Retargeters Banned On Yahoo!; AppNexus Highlighting Apps; Irish Display Finds Pot Of Gold

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Retargeters Banned!

Schwaaa? All Things D’s Peter Kafka says that retargeters are banned on Yahoo!: “People familiar with Yahoo say that this week it told at least three retargeting companies — Criteo, TellApart, and ValueClick’s Dotomi — that it would stop selling them its ‘Class 2’ remnant inventory, which the companies used to purchase on behalf of clients and essentially resell at a premium. The idea, theoretically, is that Yahoo will sell more of those ads itself.” The race is on! Will the big portal be able to drive yield without DSP retargeter types? Are MSN and Aol the next to ban retargeters? Read more.

Digital Appetite?

AppNexus has re-configured its network of vendors as “apps.” The company announced its new App marketplace yesterday and the company’s head of product, Ari Paparo, told Ad Age’s Michael Learmonth, “Our goal with this App marketplace is to present ad tech providers with a new avenue for developing their business that allows them to focus on what they do best — creating innovative ad technology — rather than distribution of their offerings.” Read it.

Irish Digital

According to the IAB in Ireland, online advertising grew 20% in the region in the first half of the year “to €65 million and is now the third-largest advertising medium, after print and television.” Need more? “Online display advertising grew the strongest, up 41 per cent to €20.7 million, and now accounts for 34 per cent of online spending.” Read it.

Adding Social

Ad network has branched out into social analytics and now says it offers an analytics suite aimed at brand advertisers and provides “insight into the impact of their cross-format digital media campaigns on their social media presence and perceptions.” Read more.

Facebook’s Audience Crowd

Trada, which provides a crowdsourced marketplace for the execution of search engine marketing campaigns, has crossed the social threshold and will now add Facebook advertising to its marketplace, too. Read the release. Trada CEO Niel Robertson tells the NY Times Bits blog, “Every time you like something on Facebook, you’re putting a little piece of information in your profile saying, ‘Hey, advertiser, you can target me with this.'” Marketplace now.

Infographic Friday

New research from mobile ad network JumpTap shows “how people access financial information using their mobile devices and how overall mobile financial traffic has grown.” See the infographic.

But Wait. There’s More!

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