MediaMind Owner DG Gets New CEO; Razorfish Buying Exchanges; VivaKi Talks Scale

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DG Gets New CEOHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

DG Reports, New CEO

DG, owners of MediaMind, Unicast, Eyewonder and more, reported its third-quarter financials yesterday saying it had $84.6 million of revenues and a GAAP net loss of $4.1 million and said, “The Online Segment generated revenue of $24.0 million, an increase of 490% from the year earlier period, due primarily to DG’s acquisition of MediaMind and EyeWonder.” Read the earnings release. In addition, the company announced that President and COO Neil Nguyen (AdExchanger.com Q&A) will become the company’s CEO. Current CEO Scott Ginsburg (who becomes Executive Chairman) clearly stated that DG will be focused on “digitized” data-driven ad technology and solutions whether its TV or online going forward. Read the leadership change press release.

Flash Mobile Business

Adobe is officially out of the Flash player business when it comes to mobile. GigaOm’s Erica Ogg reports, “It’s not a huge surprise that it came to this, since Adobe had been struggling to optimize the performance, and the tide has been turning toward HTML5.” Read it. Meanwhile, ScanScout, which is now owned by Tremor Video, has settled with the U.S. Federal Trade Commission regarding its “improper” use of Flash cookies. The WSJ Digits blog reports, “As part of the settlement ScanScout must place a prominent notice on its website saying that the company collects information about user activities…” Read it all.

Agency Buying Exchanges

Razorfish has released its “Razorfish Outlook Report Vol 10” – available as a website or a download. Get it here. ClickZ’s Zach Rodgers says that the Publicis-owned agency is going full-throttle with exchange buying and has “invested 66 percent more in ad exchange-based buys than it did in 2009. This year the figure will rise another 60 percent – a slightly slower but still aggressive pace of growth.” Read the overview.

How Big Is An ATD?

Following on the announcement that it will be an active buyer of DoubleClick Ad Exchange in-app mobile inventory, VivaKi self-published some numbers (that I haven’t see before) for its agency trading desk initiative, Audience on Demand (AOD). “AOD has served 78 billion impressions in three years (we are on track to hit 100 billion impressions in Q1 2012); AOD services more than 13,500 campaigns across more than 300 advertisers.” And there you go. Read more.

Bigger Isn’t Better

At AdAsia 2011, Chairman and CEO Michael Roth of agency holding company Interpublic Group gets a little miffed when the Hindu Business Line points out in an interview that WPP is bigger. Roth responds, “We don’t need to go out and buy a media company just to say we’re as big as WPP. Media is just one part of our integrated offering.” Take that! Read more.

Targeting IPs

XA.net announced that it has partnered with Neustar’s Quova to offer what it’s calling “real-time” IP targeting through its demand-side platform known as optim.al. Quova claims that its Audience Targeting Solutions (ATS) system, which XA.net will implement, “provides marketers with valuable intelligence based on IP addresses allowing for more precise targeting of business and consumer audiences.” Read more.

Adobe Cuts 750

Adobe announced that it’s laying off 750 employees so it can “better align resources around its digital media and digital marketing businesses,” according to Forbes. Read it. Data drives media – it can drive layoffs, too, as companies optimize their strategies.

Where’s Kenny?

All Things D’s Kara Swisher provides some analysis of what Yahoo! board member David Kenny is up to these days – apparently he’s helping with strategy at Yahoo!. She clarifies Kenny’s aspirations, “While he certainly could slot into a large advertising firm or into the digital division of a big media concern, sources said Kenny is looking to be a CEO. Just not at Yahoo.” Read more. Seems like Kenny will end up in a big media company or… in a digital startup of his own making.

Ad Network (Tech) Buys Publisher

It’s happened again as an ad network (or ad tech firm) has bought a publisher – this one aggregates social conversations. PulsePoint announced that it has acquired “FanIQ, a sports-focused game and content site that connects millions of fans to the teams and sports they care about the most.” No word on the cost as PulsePoint says the site will remain a standalone but under the supervision of Aki Hashmi, general manager of PulsePoint’s operated properties. Read the release.

Infographic Thursday

Adotas’ Gavin Dunaway highlights a new infographic from BlueKai that leverages intent data in regards to the upcoming holiday shopping season. See it now!

But Wait. There’s More!

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