Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More M&A Momentum Media metrics company comScore announced yesterday the acquisition of AdXpose, one of several ad verification companies in the ad tech ecosystem. Read the release. The acquisition cost of $22 million roughly equals the amount of capital invested in AdXpose, which was […]
Yesterday, integrated online marketing company, ValueClick, acquired Dotomi, a personalized ad technology and services company, for $295 million in cash and stock. Read the release. Bill Todd, President of ValueClick Media, discussed the acquisition and its implications. AdExchanger.com: Why was this the right time to buy Dotomi? BT: This is a significant acquisition for ValueClick […]
Audience buying in PC-based display has been cranking for years but with special restrictions in mobile around identifying the user, is mobile audience buying even possible? With this challenge in mind, AdExchanger.com asked a range of representatives on the mobile side of the digital ad ecosystem the following question: “Is audience buying possible in mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Make Mine Dotomi ValueClick has acquired retargeter Dotomi for $295 million (retargeters rejoice!) which will be split between ValueClick cash and stock. In the release it is revealed that Dotomi is on-track to reach $80 million in revenues this year. Read it. With its […]
Forrester analyst Joanna O’Connell leads the charge – along with fellow analyst Michael Greene and others – in a report on data management platforms (DMPs). Her findings look at a number of companies providing DMP services in the data-driven advertising space. Among O’Connell’s observations on DMP integrations, “Be prepared for a time- and labor-intensive process […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Opens Ads API There is no longer an exclusive club which gets access to the Facebook Ads API. ClickZ’s Christopher Heine says the API open and to all and, “[Facebook] is touting a trio of case studies that it says showcases how the […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPG And Cheap Video Ads DIGIDAY’s Mike Shields follows up his article on illicit practices in the online video advertising space as he interviews Marc Fonzetti, a media director for North America at Reckitt Benckiser (RB), a CPG company with wide-range of well-known brands. […]
On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]
On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President. Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ad “Plumber” Gets $10 Mil Yext announced that is has raised $10 million led by inside investors including WGI Group – which includes Yext’s chairman Mike Walrath and Noah and Jonah Goodhart (the three are also driving creative ad tech/plumbing startup Moat). On […]
Yahoo!’s Right Media is announcing today new publisher controls for real-time bidding (RTB) on display ad inventory through its exchange. The company says controls include: “Inventory opt-in: Sellers can choose the specific types of their inventory they wish to offer via real-time bidding. (The default setting is to opt out of RTB.)” “Reserve Prices: To […]
Scott Grimes is CEO of Cardlytics, a transaction marketing technology company. AdExchanger.com: How is your Capital One experience coming in handy as you look to grow Cardlytics? SG: Capital One provided a fantastic example of the power of the data in the financial services industry. We are enabling the financial institutions to leverage its data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Justice Still Looking Could the acquisition really be rejected? Commenting that the U.S. Department of Justice’s “second request” notice isn’t anything extraordinaary, Google VP Neal Mohan says the continued review of Google-Admeld may be due to the complexity of the display ad industry. And […]
Wayne Powers is SVP, North America Sales at Yahoo!. He joined the company in November 2010 after serving as President of Time Inc.’s Media Group. Powers discussed the Yahoo!’s second quarter results, sales strategy ahead as well as perspective on current industry trends with AdExchanger.com. Click below or scroll down for more: Custom Vs Scale […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports, Invests Another day, another earnings report as Amazon.com said that it earned $9.91 billion in revenues and $191 million in profits for Q2 2011. Bloomberg says both numbers beat Wall Street analyst predictions as the company’s e-book reader (Kindle) and “digital media […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the […]
Adobe recently announced its enterprise content management system, known as Adobe Digital Enterprise Platform (ADEP), which offers a series of integrated solutions (Customer Experience Solutions) across digital channels. Read the release. Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe, discussed the announcement and its implications. AdExchanger.com: Do you see a fit between the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reorgs Sales All Things D’s Peter Kafka reports that Jeff Levick is out and Ed Brody is in for the top sales role at Aol. Kafka writes, “Unlike the last round of body-moving at AOL, this one doesn’t seem to be prompted by […]
Affectiva, a Waltham, Massachussetts-based company which “provides tools for measuring emotion with electrodermal testing & face expression recognition,” recently announced a new round of funding with investors that include WPP Group’s Kantar unit and Myrian Capital. Read the release. Affectiva’s tech grew out of research from the MIT Media Lab. Dave Berman, CEO of Affectiva, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP MediaMath Adds Funds Edmund Lee covers demand-side platform MediaMath’s new funding on Ad Age. He also notes it’s not all IAB display for MediaMath’s buying channels, “The company also offers buying on Facebook through a partnership with Clickable and Spruce Media, though MediaMath […]
Forrester Research recently published a for-purchase report titled “The State Of The Digital Media Buyer.” Authored by analyst Michael Greene with the help of his research co-horts Emily Riley, Joanna O’Connell, Jennifer Wise and James McDavid, Forrester positions the report as insights for the publisher on what the buyer is up to. Greene discussed the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Billions More record revenue from a public tech company as Microsoft announced that for Fiscal Q4 2011 it had made “$17.37 billion for the quarter ended June 30, 2011, an 8% increase from the same period of the prior year. Operating income […]
What’s this? Have the two rivals made up or established some form of detente? Google now lists Right Media on the approved list for global ad servers through Google Certified Networks. That’s new. And it means that if you’re using Right Media to serve your display ads or serve ads on behalf of clients, you […]
Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]
Phil Cowlishaw is Performance Media Director at Sydney, Australia-based media agency Ikon Communications. Among his duties, he is responsible for the launch and build out of Ikon’s performance based media strategies such as the agency’s trading desk. AdExchanger.com: What do you see as the major difference between Australia and the US when it comes to […]
