Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange‘s Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company’s approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the […]
Yesterday, a team of analysts from Forrester Research led by Joanna O’Connell, published a new report, “The Forrester Wave: Demand-Side Platforms, Q4 2011,” shining a light on the programmatic buying trend in display advertising, and looking at seven demand-side platforms and their capabilities, in particular. O’Connell begins her team’s analysis by stating the challenge for […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jeremy Steinberg, Vice President, Digital Sales & Business Development – FOX News Channel and FOX Business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The DSP Wave Forrester Research published its latest “Wave” research report yesterday and even though there are hundreds of media buying companies using the DSP model across ad exchanges and other supply sources, Forrester’s criteria whittled the list down to seven, display-focused DSP companies […]
Yesterday, online shopper marketing company RichRelevance announced the acquisition of retailer search monetization provider Searchandise. According to the release, “RichRelevance currently serves more than 1.4 billion page views each month across its retail publishers and with the acquisition of Searchandise will now serve 10 of the 25 largest retailers on the web, including Target, Sears […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Euro RTB London’s Infectious Media unlocks its own real-time bidding (RTB) data in a report titled “European RTB Insight Report.” Infectious’ Martin Kelly tells AdExchanger.com about the need for the report, “There’s still a dearth of information out there on the market and loads […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Dave Zinman, Chief Operating Officer of Inadco, offers his views. “What has been will be again, […]
IGN Entertainment, a media, digital distribution, and game technology company, and a division of News Corporation, recently announced that it will incorporate FreeWheel‘s Revenue & Payments Management (RPM) system to bring together reporting across syndication channels Read more. Bernard Ho, VP/GM of Video at IGN Entertainment, discussed the deal and its implications. AdExchanger.com: How does […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing M&A RichRelevance (AdExchanger.com Q&A in Feb. ’11) has acquired Searchandise (AdExchanger.com Q&A in May ’10) in yet another 2011 deal. Ad Age’s Jack Neff reports that “RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Nancy Hill, President of the American Association of Advertising Agencies (4A’s), offers her views. What will […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]
Hello Dear Reader! I have an offer for you. And surely you’ll agree… an offer like this doesn’t come along very often. In exchange for some PII, I’ll send you this beee-utiful, 50+ page, 2011 AdExchanger.com comic book. (More pictures below.) Imagine you with the AdExchanger.com comic book – and your friends, in awe. And, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knowledge Networks Acquired On Friday, market research company GfK Group announced the acquisition of ad effectiveness research company Knowledge Networks as yet another ecosystem company is assimilated. Knowledge Networks’ KN Dimestore has been in the same bucket as Vizu as both companies are looking […]
On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as “a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adware Developments In the spirit of toolbar strategies from the days of yore, The Wall Street Journal’s Emily Steel discovers how certain developers have created new ways to suck in APIs, feeds and web pages and display them in a custom app with ads […]
In November, Guardian announced a partnership with Operative where Guardian’s “print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.” Read the release. Andy Beale, Technology Director at Guardian News and Media, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Getting A GRP Nielsen is counting on Tremor Video to help push the GRP online as the two companies announced a partnership. The companies said in a press release that “the incorporation of data from Nielsen Online Campaign Ratings into [Tremor Video’s VideoHub […]
[Cue the Star Trek music] “Innovation, the final frontier…” “Innovation” was the buzzword of the day as marketers and their creative team members came together in NYC for Day 2 of the Association of National Advertisers (ANA) Creativity Conference. “Innovation” is a word that seems to get tossed around a lot lately – especially in […]
Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Traditional DMP Audience platforms are infiltrating the traditional database marketing company as Epsilon announced yesterday that it’s getting into the online audience targeting business by partnering with Aggregate Knowledge. The company says that the new product called “Online Audience Central will bring together […]
Sam Decker is CEO of Mass Relevance, a social content management system for vertical channels. He spoke to AdExchanger.com recently about his company and industry trends. AdExchanger: First, please share a bit about your background… SD: Sure. The first third of my career was in startups in the Bay Area. Some were media startups, some […]
Darryl Gehly is president of Isobar, a digital creative agency. He spoke to AdExchanger.com recently about his agency and industry trends. AdExchanger.com: First, a bit of background on Isobar and how you position your agency? DG: Isobar is part of the Aegis Holding Company. We’re integrated, as in not doing media buying. Therefore, as part […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Give Me Authentic Ad Age’s Rupal Parekh finds that marketers are looking for more authentic, creative ways to reach the consumer. Brand strategist Heather Dupre tells Parekh, “We’re living in a world of uncertainty where everyone is questioning whether the information we’re getting is […]
The research team at agency ZenithOptimedia is predicting 4.7% ad spend growth in 2012 in spite of global, bubbling economic turmoil. In a post on the agency’s blog, ZenithOptimedia’s Head of Forecasting, Jonathan Barnard, says, “This acceleration in global expenditure is the result of the ‘quadrennial’ effect and Japan’s recovery from the effects of the […]
Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist of IPONWEB, a media trading technology company. AdExchanger.com: Please share a bit of background on IPONWEB. What does the name mean? BM: IPONWEB was originally founded with my wife in 2001 when I was still a lecturer and researcher in Theoretical Physics in the UK. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googlemeld On Friday, Google announced that its acquisition of Admeld had finally received approval from the U.S. Department of Justice and that now the closing of the deal can proceed. Google’s Neal Mohan noted the two companies’ share vision in a company blog post, […]
