Ulrich Schmidt is CEO of Ad Pepper Media, international online advertising marketers. AdExchanger.com: When you established ad pepper media in ’99 with your founding partners, did you think you’d be where you are today? Any memorable strategic shifts? US: When we founded ad pepper, from the outset we had the idea and concept to build […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ad Biz Buzz Social Vibe (AdExchanger.com Q&A) announced that it has raised $20 million ($32 million total to-date) more in venture funding led by new investor, Norwest Venture Partners. According to the release, “The company plans to use the growth capital to accelerate […]
Jim Ensign is Vice President, Digital Marketing of Papa John’s International, the world’s third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John’s is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce […]
Today, data marketplace and management company eXelate announced its new DataLinX platform which the company says “enables publishers and data owners to not only manage access to their data through a system of configurable ‘plugs’, but also helps reduce the website impact of pixels by monitoring site latency and leveraging ‘pixeless’ integrations which create connections […]
Cross Commerce Media, Inc., MediaMath and TARGUSinfo have announced the creation of the Council for Accountable Advertising whose initiatives will aim “to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology,” according to the release. Read more on the Council’s website. Stephen Messer, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adnetik Indexing Inventory Adnetik appears to preparing itself – as well as positioning for its clients – for a cookie-free future as it announced the new AIM Index, a part of the “Audience Investment Management (AIM) system” at Adnetik. The index has nothing to […]
The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is David Skinner, SVP Client Solutions / Account Management at [x+1], an online targeting platform. He recently answered the […]
Wes Nichols is CEO of Marketshare, a provider of predictive models and software for marketing. AdExchanger.com: What is the problem MarketShare solves today? WN: The problem MarketShare solves is actually an age-old one made even more complex with the digital era: where and how should I invest to drive sales for my company? I’m not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More NYT Paywall Reaction All Things D’s Peter Kafka interviews The New York Times’ SVP Martin Nisenholtz about his company’s long-awaited paywall strategy. One tidbit – Nisenholtz on why the Ipad subscription costs more: “We built the pricing architecture off of the research as […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 Days Until NYT Subs Publisher Arthur Sulzberger announces on his company’s NYtimes.com site that beginning March 28 (but testing started in Canada yesterday), you can get your very own digital subscription to the New York Times or, you can just stay the way […]
Ji Kim is Founder & CEO of DiJiPOP, a digital shopper marketing company. AdExchanger.com: What problem is DiJiPOP solving? And, please define “digital shelf space.” JK:We help retailers and brands better merchandise and increase sales by applying in-store shopper marketing practices to their online and mobile stores- where consumer go first when they start shopping. […]
Yoav Izhar-Prato is CEO of Kenshoo, a digital marketing software company focused on search engine marketing and online advertising. AdExchanger.com: Beyond search marketing, in what other channels is Kenshoo buying today? What will you be adding in the future? YIP: Local has been a primary focus for Kenshoo for many years. We made the strategic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Malvertising Porno The WSJ’s Emily Steel reports that nefarious ne’er-do-wells are inflicting malvertising on big brands via innocent (oh please) visitors of certain pornographic websites. According to Steel, “When a user visits one of these porn sites, the Web page launches dozens of pages […]
Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic Group‘s Mediabrands and its agency trading desk, Cadreon, is one of the first to leverage the new platform. Read the release. Adap.tv CEO Amir Ashkenazi discussed the announcement’s […]
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Obama Gets Involved According to the Wall Street Journal, the Obama adminstration has set its sights on “protect[ing] Americans from instrusive data gathering, amid growing concern about the tracking and targeting of Internet users.” A new law in the U.S. may be on the […]
Has Google had a change of heart regarding third-party, display ad verification services across its Google Display Network and DoubleClick Ad Exchange? For now, yes. Today, ad verification and behavioral “i” icon provider DoubleVerify announced that it has received approval to run its services on the Google Display Network (GDN). In the press release, DoubleVerify […]
Industry sources – and now Ebay itself – confirm that the online marketplace is pulling its intent data which had been for sale through many of the ecosystem’s online ad data targeting providers. In response to a query regarding whether Ebay pulled their data, Ebay spokesperson Johnna Hoff tells AdExchanger.com: “eBay has always been an […]
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Dollar Thrifty Automotive Group‘s Senior Manager, Marketing, Sandy Martin, presented her company’s marketing story in a panel titled “Put Cross Channel Behavior To Work: Building Conversions And Revenue.” Martin discussed her company’s interactive marketing strategy and perspective with AdExchanger.com. Click below or scroll down: […]
Last week, search engine marketing platform Marin Software announced a new partership with Criteo to offer Criteo’s retargeting services to Marin’s clients. According to the release, availability of “Marin Retargeting is currently in Beta with select joint clients. General availability for the solution is planned for summer, 2011.” Read more. Marin Software CEO Chris Lien […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do-Not-Track In The Browser The Wall Street Journal reports that Microsoft will announce the launch today of its new IE 9 web browser which “will be the first major Web browser to include a do-not-track tool that helps people keep their online habits from […]
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Ancestry.com‘s Head of Marketing, Josh Hanna, presented his company’s marketing story in a panel titled “Inuition Is No Longer A Marketing Strategy: The Plight of the Data-Driven CMO.” Hanna discussed his company’s marketing strategy and data’s role in his marketing organizations day-to-day with AdExchanger.com. […]
Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background? Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now. Prior to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Trolls They don’t lurk under a dark bridge unless that bridge is made of advertising technology – patent trolls are costing agencies and advertisers millions of dollars in settlement claims says Ad Age’s Kunur Patel. She writes, “‘Patent trolls,’ legally known as non-practicing […]
Oliver Roup is CEO of VigLink, an advertising technology company. AdExchanger.com: Is this your first start-up? What inspired you to start VigLink? OR: This is the first business I’ve started although I was an early employee at a startup I joined right after undergrad. For VigLink, I was looking for a business to start and […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everything About You Taking a page from the Wall Street Journal’s “What They Know” series, Time Inc. editors title a new piece by Joel Stein “Data Mining: How Companies Now Know Everything About You.” In spite of the ominous tone, Stein concludes, “We’re quickly […]
Social ad network RadiumOne announced that it has raised $21 million of Series B funding in a round led by Crosslink Capital. According to the release, “The latest funding round will primarily be used for international expansion and acquisitions. (…) The Company, which reached profitability in Q4, will use its existing and new capital for […]
