Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Potential (DSP?) Citing upheaval in the Middle East and the tsunami in Japan as key factors, WPP Group’s GroupM announced that it’s adjusting its predictions for global ad spend from a 5.8% increase to a 4.8% increase for 2011. On the digital […]
According to multiple sources, and the company itself has now confirmed, Collective will announce the acquisition of dynamic creative ad tech company Tumri shortly as the ad tech ecosystem M&A has continued to accelerate in recent weeks (AdMeld by Google on June 13, Performable by Hubspot and MediaMind by DG on June 16). After competitor […]
Josh McFarland is CEO of TellApart, an online media buying and data management platform, discussed recent events at his company and his view on digital ads. The company recently raised a $13 million round of funding through Greylock and Bain Capital (read more). AdExchanger.com: Since we last spoke a year ago, are there any new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Big Five Of Ad Spend Looking at the numbers, and beyond the usual suspects (Google, Facebook, etc.), eMarketer’s David Halloran remarks in a company blog post, “Many marketers can often cost-effectively use a blend of ad networks and direct ad buys from smaller […]
Last week, ad network ad summos announced an agreement with automotive data company, Polk. According to the release, “With access to Polk’s vehicle make and model data, ad summos is able to determine the vehicle purchasing and ownership behaviors of individuals served online display ads.” Read the release. Polk’s Andrew Price, who is VP of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No ATDs Allowed! In Australia, agency trading desks using demand-side platform (DSP) models are being rejected by Fairfax Metro Media as CEO Jack Matthews tells AdNews, “We want to control access to our audience because we think we have a uniquely valuable audience across […]
Ned Brody is President and head of Aol’s B2B businesses and international operations. He spoke to AdExchanger.com about his company’s recently announced premium ad strategy and re-defining the ad network model through advertising.com and Pictela (read the release). AdExchanger.com: Is AOL and advertising.com building a premium ad network? NB: We have a premium ad network. […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Goes Direct Ad Age’s EJ Schultz covers news of Google selling directly to the marketer – in this case, Heineken – and suggests the implications could be big down the road. He writes, “The deal covers at least 20 countries and calls for […]
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media, MySpace Inked Kara Swisher said yesterday that the deal for MySpace was almost done – and then it was done! – as ad network Specific Media bought the company for a rumored $35 million – AND Justin Timberlake is investing in the […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Andrew Pancer, Chief Operating Officer of Media6Degrees, a social targeting, advertising company. He recently answered the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon And DSP Triggit Yesterday, All Things D’s Peter Kafka announced that demand-side platform Triggit will offer DSP services to e-Commerce giant Amazon.com. Kafka writes, “Amazon has noodled with Web ads in the past, but has confined itself to selling space on Amazon.com and […]
Kiran Hebbar is General Partner of Valhalla Partners, a venture capital firm with investments in such companies as JumpTap, Legolas and TidalTV among many others. AdExchanger.com: How did you get started in the venture biz? KH: I was the first person in my family to go to college and am very achievement oriented. I have […]
Steve Johnson is CEO of ChoiceStream, a personalized marketing and advertising solutions provider. Yesterday, the company announced its custom audience targeting platform, CRUNCH. Read the release. Johnson discussed the announcement and his company. AdExchanger.com: Can you talk a little bit about ChoiceStream’s beginnings and how it has evolved? And – where did the name come […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buying Aegis? Marketwatch’s Ruth Bender reports that Publicis CEO Maurice Levy is not interested in acquiring agency holding company Aegis’ media business in spite of news reports. According to Bender, Levy said at last week’s Cannes ad festival, “For the moment, we don’t […]
Brian Lesser is CEO of Xaxis, a digital partner of GroupM agencies, and WPP Group company. To learn more, visit the new company website here. Lesser, previously GM of WPP’s Media Innovation Group, discussed Xaxis and its implications. AdExchanger.com: What is Xaxis? And how will it differentiate itself within the marketplace? BL: Xaxis is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Offering Ad Verification For Video Video analytics and demand-side platform (DSP) TubeMogul is offering its own ad verification point solution in the video ad arena called “PlaySafe”. According to the release, the “new ad verification feature ensures that media buyers can differentiate between […]
Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.” Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Anti-Trust Probe Imminent? It appears anti-trust litigation is headed Google’s way if a new story from The Wall Street Journal is correct. The WSJ’s Thomas Catan and Amir Efrati write that “issues in the FTC probe are expected to include whether Google searches […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dutch Gov’t Sticks It To The EU Cookie It appears that the wheels may be in motion in the EU towards stricter cookie laws which require opt-in for third-party (ad network-like) cookies. John W. Miller of The Wall Street Journal reports, “The Dutch Parliament […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Premium Ad Network Following on its Ad.com announcement last week, Aol announced yesterday that its Pictela unit “is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s weather.com to help them deploy the IAB Portrait […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
Last Thursday, marketing software company HubSpot acquired Performable. Read the coverage. As a result of the transaction, Performable CEO David Cancel has become Chief Product Officer of HubSpot. He spoke to AdExchanger.com about his new role and the implications of the deal. AdExchanger.com: Generally speaking, why did this feel like the right time to look […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ads Under The Microscope In “The Wild West of Online Video Ads,” a hard-hitting new article from DIGIDAY’s Mike Shields looks at an example from what he says is a Blinx screensaver which served a Tremor Video video ad as well as a […]
Late last week, IPG Mediabrands’ hyperlocal advertising agency, Geomentum, announced a new partnership with Aol and its hyperlocal content network, Patch. According to a release, the partnership will provide “Geomentum’s clients access to new digital solutions available on Patch’s network of over 800 news, information, and community sites.” Read the release. Chris Hiland, President, Strategic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $7 million More For OwnerIQ OwnerIQ has received $7 million in additional funding according to an article by Laurie Sullivan on MediaPost. Read more. Adding up the Crunchbase numbers, this gives the company $20 million in financing since 2007. OwnerIQ has an SEO-friendly network […]
