Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]
Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]
Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM. Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon To Build Store Amazon is “taking it to the streets” and launching a retail store of the brick-and-mortar variety beginning in Seattle. Blogger Michael Kozlowski reports, “This project is a test to gauge the market and see if a chain of stores would […]
Scott Meyer is CEO of Evidon, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Meyer to discuss his company, his views on the space, and the state of Evidon today. Click below or scroll down for more: Ad Technology Today Evidon In […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO of interclick, a Yahoo! company. With all the great data that data providers are making accessible today, it’s possible to interact with consumers in ways […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. With earnings season beginning to wane, Salmon shared a few thoughts with AdExchanger on the latest machinations in the data-driven ecosystem including today’s announcement regarding Aol selling remnant display inventory through Yahoo!’s Right Media Exchange. AdExchanger.com: You suggested […]
The Yahoo!-Aol-Microsoft deal, which lets each of the partners sell the other’s remnant display ad inventory has born its first fruit. Read the release. New Right Media Exchange North America chief Brian Silver explained to AdExchanger yesterday that Aol now has a seat on the exchange in order to sell it’s “Class II” remnant ad […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banging On The Paywall The New York Times reported its Q4 2011 earnings yesterday and the subscriber numbers were at 390,000 – that’s 20% higher that Q3. A nice quarter-over-quarter increase it would seem. Did you get/give a subscription as a holiday gift? Ken […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend. Resolutions are wonderful, but in order to fulfill […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO Opens Facebook Kimono To the media’s relief, Facebook has finally filed its regulatory papers in preparation for an Initial Public Offering and it appears that just about the entire advertising market is in the company’s crosshairs. From the S-1 filing: “According to an […]
AOL’s advertising is mostly known for its ad network and targeting tools, but in contrast to rivals Yahoo, Microsoft and Google, it has not been deeply immersed in the ad exchange space. During the company’s Q4 earnings call, AOL CEO Tim Armstrong told investors that AOL plans to roll out several products around audience buying […]
AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]
“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency. Perhaps no single technology has as much potential to disrupt the advertising ecosystem of online publishing as Real Time Bidding (RTB). For an imperfect but simple 30 second […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Earns Amazon.com said its Q4 2011 sales were up 35% to $17.43 billion as its e-reader the Kindle had strong holiday sales. Wall Street had been expecting sales to come in a about $800 million dollars higher. Read the release. But that wasn’t […]
Alan Yan is CEO of AdChina, an online advertising platform company in China. Yan discussed his company and the Chinese online advertising market with AdExchanger. AdExchanger.com: What are some of the challenges with the Chinese market when it comes to online advertising? AY: There are several major challenges. First, the pricing model – the majority is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Display Ads More stats have been released saying Facebook is the display impression king. comScore says Facebook had 27.9% of all the world’s display ad placements by the end of 2011 – up 6% in a year. Yahoo! (11%) and Google (5%) and […]
Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. Late last week, Steinberg offered an update to AdExchanger on his company’s efforts in the online audience buying space. AdExchanger.com: Last May, you discussed with AdExchanger.com some of the things you were doing on the product side to address audience buying. How has […]
This week, the Online Publishers Association (OPA) , a not-for-profit trade organization that represents large, online publishers, will gather leaders together from the online publishing community for its annual summit in Coral Gables, Florida. Pam Horan is President of the OPA and she discussed the OPA’s upcoming event with AdExchanger.com as well as her association’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Like IPOs? The monster initial public offering from Facebook is almost here. The Wall Street Journal says the company is expected to file the necessary papers this week which is expected to put a $100 billion, public market valuation on the company in the […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. At the worst possible time, the digital marketing measurement business is again showing inconsistencies. The issue this time is the matter of […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Content Gets Funds Dennis Mortensen’s Visual Revenue has received $1.7 million in new funding to continue to grow the business and work on the tech which optimizes the publisher’s front page. Managing yield starts with the content from Visual Revenue’s perspective. According to […]
Earlier this week, OwnerIQ announced the acquisiton of “on-demand shopper marketing technology platform DiJiPOP in an all-stock deal.” (Also, read DiJiPOP Q&A on AdExchanger from March 2011) Shopper marketing online is increasingly an attractive opportunity to explore for retailers. According to the press release, “The deal enables OwnerIQ to increase the value and revenue potential […]
For marketers, the ease of using a single buying metric – The Gross Rating Point (GRP) – across traditional and digital channels remains attractive, but whether it can be effectively extended to digital remains to be seen as this survey of industry executives indicated last year on AdExchanger. Last week, comScore stirred the GRP pot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings Revealed The song remains the same – for now. From Yahoo!’s Q4 earnings release, “Revenue excluding traffic acquisition costs (ex-TAC) was $1,169 million for the fourth quarter of 2011, a 3 percent decrease from the fourth quarter of 2010.” And then, the […]
Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic. Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]
