Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Good Times The “News” vertical saw benefits from online display last quarter according to the New York Times. On the earnings call with Wall Street, Times CEO Janet Robinson said, “Breaking down the News Media Group into its component properties at The Times […]
As data is appended to display media in real-time auctions, certain “old” ways of doing digital business may warrant a re-examination. AdExchanger.com thought “first look” might be one of those tactics that deserves review. But before we begin, don’t know what “first look” is? Into the weeds we go… Let’s say you’re a publisher and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WordPress Federated Federated Media (FM) is already putting its newly-acquired Lijit ad network tech to work as it announced yesterday a potentially big deal with Automattic to represent WordPress.com publishers. An FM spokesman tells Douglas Quenqua of ClickZ, “The focus initially is on the […]
Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Internet Trends Wall Street oracle Mary Meeker still has her Internet Trends report on her to-do list even though she joined venture firm Kleiner Perkins recently after a long stay at Morgan Stanley. Meeker and company have cranked out the latest edition of […]
Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]
Mark Pavia was recently hired as Executive VP, Digital Managing Director at Starcom USA, a Publicis agency. Read a bit more in Ad Age. Pavia discussed his new position and the evolving role of digital specialists within the agency. AdExchanger.com: What attracted you to the EVP role at Starcom? MP: It was a number of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficient Frontier Buys Agency Efficient Frontier is starting to look like an ad agency holding company with its acquisitive ways. The search marketing platform – and display and social, too – announced the acquisition of Australia’s Downstream Media after having purchasesd social agency Context […]
Frank Addante is CEO of Rubicon Project, an online advertising technology company specializing in sell-side, yield optimization. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Addante to discuss his company, his views on the space, and the state of Rubicon Project today. Click below or scroll down […]
Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Improve Traffic? Journalism.co.uk reports from the World Editors Forum in Vienna and relates a story from New York Times Assistant managing editor Jim Roberts who says the NYT’s paywall is NOT driving away traffic. In fact, unique users to the NYT’s website in […]
Every year, WPP Group’s GroupM unit brings together members of all of its agencies to trade notes, listen to experts and hear the “state of” GroupM. This year, the NYC-based event titled “What’s Next” closed with a Q&A between media moguls Rob Norman, CEO of GroupM North America, and Irwin Gotlieb, CEO of GroupM Worldwide. […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Prints Money In Q3 Another quarter, another pile of cash and better-than-Wall-Street-expected earnings. Google reported that Q3 2010 earnings as the company made $7.51 billion ex-TAC (traffic acquisition costs) and net income was $2.73 billion. Take that to the bank! In fact, the […]
Today, PubMatic produced its annual Ad Revenue Conference in New York City focused on the sell-side of the ad ecosystem. In a panel bringing together thought leaders who’ve “been busy” in the private marketplace or exchange space (whichever you prefer), Upstream Group’s Doug Weaver ably guided discussion about who’s buying and selling privately in audience-based […]
Brendan Moorcroft is CEO at Mediabrands Audience Platform, a unit of Mediabrands and part of agency holding company Interpublic Group. Earlier this week, Mediabrands announced the acquisition of social agency Spring Creek Group. Read more on PaidContent. Moorcroft discussed the acquisition, audience buying and the strategy ahead for Mediabrands Audience Platform. AdExchanger.com: First, can you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ecommerce OS And the winner, for best domain name is… Ebay for X.com, which is also the locus for the company’s online/offline plumbing strategy for Ecommerce. Ebay actually calls this strategy X.commerce. GigaOm’s Ryan Kim explains, “By pooling all of its resources spread […]
Ned Brody is Chief Revenue Officer and President of AOL Advertising. Brody sat down with AdExchanger.com and discussed Aol Advertising strategy and momentum. AdExchanger.com: Can you update us on the latest regarding Aol’s technology stack strategy? NB: The first time we sat down, I said that Aol will be focused on providing a technology stack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Adds CRM “Look at you, agency model. Getting into the CRM Business, are you? Verrry interesting.” Publicis digital agency, Digitas, announced that it’s plunging into the world of customer relationship marketing with its new CRM365 agency. Digitas CEO and VivaKi exec Laura Lang […]
Matt Spiegel is the new CEO of Tap.Me, an in-game advertising technology company. Read the release. Previously, Spiegel was CEO of Annalect Marketplaces and Omnicom Media Group Digital. He discussed the new role and its implications with AdExchanger.com. AdExchanger.com: What attracted you to the start‑up world? MS: It’s interesting. I think most people have gotten […]
Anupam Gupta is President and CEO of Mixpo, a video advertising technology company. AdExchanger.com: How did your experience in product management at Microsoft prepare you for Mixpo? AG: Broadly speaking, it taught me to listen closely to customers and partners for insights and to use that input as the north star for our value proposition […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Private? Yahoo! company founder Jerry Yang may be ready to team with some private equity firms to take Yahoo! out of the public markets. If that doesn’t happen, according to Reuters, companies and investment firms such as Microsoft, Silver Lake Partners and Providence […]
John Nardone is CEO of X+1, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nardone to discuss his company, his views on the space, and the state of X+1 today. AdExchanger.com: What’s your take on consolidation in the ad tech industry right […]
Dorrian Porter is the founder and CEO of Mozes, a mobile audience engagement platform. AdExchanger.com: You’ve seen the mobile industry change quite a bit since Mozes was founded in 2005. What is one change in the company’s strategy that you’d make at the beginning if you could? DP: We pre-maturely pitched the concept of a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Building Versus Buying Ad Tech In a whale-sized post on his personal blog, Angel investor Jerry Neumann looks at the ad tech landscape and a summer’s worth of M&A rumors. He sees an attitude from potential buyers that they don’t need to buy – […]
Curtis Hougland is founder of Attention, a full-service social media marketing agency and part of MDC Partners. Hougland discusses his agency, social media marketing and more. AdExchanger.com: In social media, what is the unique approach to addressing audiences that isn’t present in other digital or traditional channels? CH: We can actually engage in conversations, which […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Network Ad Spend Emarketer gives its latest prediction about social network ad spend: “By 2013, non-US revenues [for social networks] will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion […]
With the iPad’s strong growth and now the recent announcement by Amazon to provide a lower-end, $199 Kindle Fire tablet, marketers may need to start thinking about how the tablet – and its audience – fits in their plans going forward. With that in mind, AdExchanger.com asked a group of industry experts from the mobile […]
