With economic gyrations affecting stock markets and money supplies the world over, it is yet another excuse for marketers to go back to their recession playbook and consider, “What happens if things get worse from here and, during the next board meeting, the CFO challenges me to cut still more from my supposed, bloated marketing […]
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Benjamin Kneen, Interactive Media Manager at WebMD, provides his ideas. “Plenty! The first thing that comes to mind though is a robust toolset to manage data leakage. Cookies are lifeblood […]
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Vivek Shah, CEO of Ziff Davis, provides his ideas. “Publishers need to recognize that their audience data, when properly protected, mined and applied, can translate into a meaningful business. First, […]
Buy-side ad technology firms have been well-financed by the venture capital industry while the sell-side has been less so. AdExchanger.com wondered what opportunities remain for solutions providers looking to serve the premium publisher. We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor’s A Buyer Tremor Video announced that it’s latest capital raise of $37 million (with an overall total of $115 million) has just hit its checking account and it plans on going on a shopping spree. Analytics solutions appears to be of interest to […]
Omnicom Media Group (OMG) has announced that Josh Jacobs is the new President of Accuen, OMG’s answer to the agency trading desk trend that has swept through ad holding companies. Jacobs previous experience includes executive roles at Glam Media, where he was SVP of Ad Products and Marketing,, and Yahoo!, where he was VP & […]
Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]
The world of data-driven display media is not just about non-guaranteed, remnant media. It’s about guaranteed, too. Lowell Simpson, Chief Data Solutions Officer at GroupM media agency Mediacom, teamed with Yoav Arnstein of Legolas and discussed the world of data and online media – especially as it relates to brands – at last Thursday’s session […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Adds Local, Foodie Content Yesterday, Google added to its content portfolio as it acquired Zagat. Not only does Zagat provide a great brand but it gives Google (another) toehold in the local ad biz. On the Official Google blog, exec Marissa Mayer says […]
Yesterday, Travel Ad Network announced the hiring of a new CEO – Nan-Kirsten Forte, formerly of health information site WebMD. According to the release, in Forte’s 13 years of service at WebMD, “she was instrumental in growing WebMD’s consumer audience from less than 1 million to over 100 million monthly unique users and a market […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Billions Facebook has busted through the billion mark for 2012 as an “exclusive” from Reuters reveals FB’s revenues: “Facebook’s revenue doubled to $1.6 billion in 2011’s first half (…) underscoring its appeal to advertisers while it grapples with intensifying competition from the likes […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Bartz Carol Bartz is out. All Things D’s Kara Swisher was the first to break the news late yesterday as Chairman of the Board Roy Bostock and Yahoo! co-founder Jerry Yang apparently brought down the hammer on the Yahoo! CEO. Shortly after […]
Gannett announced last week it would expand their local advertising partnership with Yahoo! to all 19 of Gannett’s broadcasting division markets by February 2012. Read the release. Anthony Diaz, VP of Sales and Strategy for Gannett Broadcasting, discussed the announcement and Gannett’s local, digital ad strategy with AdExchanger.com. AdExchanger.com: What are some of the keys […]
Nicole Estebanell is VP/Group Director, Media at Publicis’ digital agency Digitas. Estebanell discussed data and social targeting’s impact on her agency’s client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we’re seeing it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Marketers Blaming Agencies Ad Age’s Rupal Parekh finds that as the pressure gets turned about on the marketing department in a down economy, some marketers are pointing the finger – publicly – at their agencies and their ad compaigns. Parekh quotes a marketing […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accessing The UDID According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. […]
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
Yesterday, rich media ad tech firm Eyewonder was acquired by DG (formerly DG Fastchannel) for $66 million from Limelight Networks. Read the release. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: You have Unicast, MediaMind (formerly Eyeblaster) and now Eyewonder under one roof. What do you think that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heading To The Exit Head of Right Media Exchange and tireless Yahoo! advocate, Ramsey McGrory, has decided to move on. Yahoo! confirms McGrory’s departure and offered no comment on a replacement. Sources say the announcement was made to RMX employees internally yesterday. McGrory was […]
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Buys DSP, SSP Yesterday, agency holding company WPP Group announced that it was going to play in holding company competitor Dentsu’s backyard by purchasing a majority of shares in Japan-based D.A. Consortium Inc.(DAC). Read more. This transaction looks to be just north […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi To Invest? VivaKi is adding a new exec – Razorfish’s Alyson Hyder – to its team as it looks to, perhaps, spark the investment fires of its VivaKi Ventures unit since Tim Hanlon left the company. VivaKi’s Sean Kegelman has been keeping the […]
As part of the requirement to be a part of the Inc magazine 500/5000 list, several ad ecosystem companies have released their revenues for 2010 as well as provided overall headcount. Disclaimer: These are not audited results. Hubspot – $15.6 million (179 employees = $87,150 per employee) Spongecell – $3.8 million (25 employees = $152,000 […]
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
